Mailchimp is a leading email and marketing automation software that aids businesses in reaching and engaging customers. It offers multi-channel marketing tools, including email campaigns, social media management, landing pages creation, and advertising platforms. Mailchimp allows businesses to target audiences effectively, track performance analytics, and enhance their marketing strategies. Its user-friendly interface and robust features make it a preferred choice for businesses aiming to streamline their digital marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Mailchimp?
  • 04How Mailchimp compare to similar software?
  • 05Who is Mailchimp best for according to our reviewers?
  • 06Mailchimp Reviews

What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.

Pros from reviewers

  • Customizable templates: Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns

  • Ease of use: Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features

  • Marketing automation: The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects

  • Advanced features: The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails

  • Cost-effective: Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.

Cons from reviewers

  • Subpar customer service: Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance

  • Incomplete features: Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements

  • High subscription cost for smaller companies: While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market

  • Difficulties with individual contact management: The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience

  • Issues with email templates and contact list management: Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.

Main features

Starting Price

$69

/ month

Free Plan

Yes

E-commerce integration

Advanced reporting and analytics

Send the right message at the right time

Design impactful emails

Connect all your tools

Mailmodo and Mailchimp are two prominent email marketing solutions that cater to different aspects of digital marketing strategies. While both platforms share common functionalities like campaign management and analytics, there are distinct differences that can influence your choice between the two.


One of the most significant differences lies in the user experience, particularly in how emails are created and interacted with. Mailmodo introduces a unique approach by offering AMP (Accelerated Mobile Pages) emails, allowing recipients to interact directly within the email itself, such as filling out forms or responding to surveys without leaving their inbox. This can lead to higher engagement rates and a more dynamic user experience. In contrast, Mailchimp focuses on a more traditional email approach but excels with an intuitive and user-friendly design interface that simplifies the process of creating aesthetically pleasing email campaigns.


Mailchimp is renowned for its comprehensive...

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Mailchimp

Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

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Mailmodo

All all-in-one email marketing platform

20% off the Pro or Max plan for 6 months on Mailmodo

Save up to $239

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HubSpot and Mailchimp are powerful email marketing tools that attract and engage with your customers. Despite serving similar markets, there are several key differences between the platforms. 


The main point of difference is the scope of their features. HubSpot combines its CRM with sales, marketing, content management, and customer service features. This combination means you don’t have to maintain separate CRM and email marketing systems. HubSpot is an all-in-one tool that streamlines information sharing between your sales and marketing teams. Although you can do more with HubSpot, the necessary trade-off is that it’s more complex to learn. Mailchimp is purely an online marketing platform. It takes a logical, intuitive approach to creating and sending marketing emails, for example, by providing user-friendly drag-and-drop email templates. Although Mailchimp doesn’t have a dedicated CRM feature, it records customer interactions in its audience dashboard.


Another difference is...

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Mailchimp

Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

Save up to $1,870

Get Mailchimp deal
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HubSpot

CRM, marketing automation & customer service software suite

75% off for 1 year on HubSpot

Save up to $7,000

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Moosend and Mailchimp are two well-known email marketing platforms that cater to businesses looking to enhance their marketing efforts. Both platforms offer robust tools for creating, managing, and analyzing email campaigns, but there are key differences that may influence your decision on which one to choose.


The first major difference lies in their pricing models. Moosend is often lauded for its affordability, making it an attractive option for small to medium-sized enterprises (SMEs). Moosend offers a transparent pricing structure with a free plan available for up to 1,000 subscribers, which includes basic features like email campaigns, automation, and reporting. As you scale up, Moosend’s pricing remains competitive, offering a pay-as-you-go option that is ideal for businesses with fluctuating email marketing needs. In contrast, Mailchimp’s pricing can be more complex, especially as you add features or increase your subscriber count. Mailchimp offers a free plan as well, but its...

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Mailchimp

Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

Save up to $1,870

Get Mailchimp deal
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Moosend

Email marketing made easy

75% off monthly plans for 1 year on Moosend

Save up to $215

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Who is Mailchimp best for according to our reviewers?

  • Large Companies: Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team

  • Freelancers: Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails

  • High Volume Email Marketers: For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.

  • Small Businesses: Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing

  • Marketing Professionals: Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools

  • Mailchimp Reviews

    4.2

    Mailchimp rating

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    Features

    24 Mailchimp Reviews

    4.2 (24 reviews)
    Leave a review
    • Olivia Miller

      Effortless and Dependable Email Solution for Retail

      I use Mailchimp for all of my email marketing campaigns. Due to the high volume of email activity in my business, Mailchimp has been extremely beneficial in scaling and managing my efforts. It simplifies the process of setting up campaigns, reporting on them, and syncing this data with my other tools. I truly believe it's an excellent tool for managing email campaigns. I appreciate its ready-made templates for every conceivable type of email. I use it for transactional emails, newsletters, promotions, events, reminders, and more. Thanks to these templates, I was able to set everything up quickly without needing any design work. It also integrates well with most mainstream software tools. There are occasional bugs, typically on the sign-in page or in reports, but nothing major. I chose Mailchimp because it appeared more professional and advanced than the other options, and its pricing was more suitable for my usage scale.

      September 15, 2024

    • Angela Williams

      Streamlined Workflow: Mailchimp's Integration Capabilities Simplify Work Process

      The integration capabilities of Mailchimp have greatly simplified my work process. Being able to connect it with other platforms like Shopify and WordPress has saved me a lot of time

      September 10, 2024

    • Keith

      Excellent Free Option for Small Businesses

      Overall, I consider Mailchimp to be an excellent product, particularly the free version which meets my small business needs. The primary factor for me was the cost. As a small business owner, I couldn't justify the expense of Constant Contact, and Mailchimp provided enough features for me to handle. It's relatively easy to use for the minimal amount of email marketing I do. However, I found the email templates somewhat difficult to modify to suit my needs, often leading me to design from scratch or make significant changes. I also found managing the contact list somewhat cumbersome. I switched to Mailchimp because Constant Contact was too costly and I wasn't seeing a return on investment.

      September 3, 2024

    • Ruth Garcia

      Exceptional Customer Support at Mailchimp: Responsive and Helpful

      I've found the customer support at Mailchimp to be top-notch. They've always been responsive and helpful whenever I've encountered issues

      August 24, 2024

    • Heath G

      Mailchimp: A Broad Spectrum of Email Marketing Options

      I selected Mailchimp for my email marketing needs due to its broad feature set and a recommendation from a colleague. I value the ability to monitor user activity in my emails. Despite initial difficulties in understanding the tool, comprehensive training allowed me to fully leverage it. My decision to use Mailchimp was greatly influenced by my colleague's vast experience and advice with the platform.

      August 17, 2024

    • Juan B

      Enhanced Communication: Mailchimp's Segmentation Feature Boosts Personalization and Effectiveness

      The segmentation feature of Mailchimp has been particularly useful in targeting specific groups within my subscriber base, leading to more personalized and effective communication

      August 11, 2024

    • Richard F

      Exploring Mailchimp: A Unique, Hands-On Approach to Email Marketing

      I had a truly enlightening experience with Mailchimp. I was curious to see how their marketing/SMS platform could integrate with our workflows, so I scheduled an onboarding call. To my surprise, they had a unique approach where they allowed me to explore the features on my own, rather than spoon-feeding me with a demonstration. This gave me a chance to understand the platform's potential use in my business in a more hands-on way. The platform's user interface is distinctively different compared to many alternatives, which I found refreshing. It's not your typical email software, it's more than that. It's like a breath of fresh air in a market saturated with similar products. If you're looking for something different, Mailchimp is definitely worth a try. If your goal is to increase customer interactions, Mailchimp offers a unique approach that could be worth exploring, even if it comes at a slightly higher price. It's an investment that could potentially pay off in the long run. I must commend the staff member I spoke with. She was pleasant and capable, and I appreciated the fact that the company trusted her to let me explore the platform on my own. It's a testament to their confidence in their product and their respect for their customers' intelligence.

      August 5, 2024

    • Donna G

      Unbeatable Tool for Managing Our Email Campaigns

      I really appreciate using Mailchimp for our email campaigns. Its interface is intuitive and user-friendly, making it easy to use right from the beginning. It also provides advanced features such as custom metrics and design features. Its performance is commendable and it has excellent uptime. I would certainly recommend it to anyone starting with email marketing. It's simple to start using, with all the KPIs already set up. All that's needed is to upload a contact list, select and edit a template, and schedule it to send. It also offers numerous integrations, simplifying the connection of your CRM and other tools. However, some of its newer features, like forms, seem incomplete and are only suitable for basic tasks. I chose Mailchimp because it appeared more developed than other options, with a lead in design and advanced features. The pricing was also comparable, making it the obvious choice for us.

      July 28, 2024

    • Janice Rodriguez

      Mailchimp: A Marketer's Analytics Ally

      As a marketing professional, Mailchimp has been invaluable in helping me track and analyze the performance of my campaigns. Its comprehensive analytics tools provide insightful data that drives my decision-making process

      July 22, 2024

    • Marie B

      Understanding Mailchimp's Contact Limit and Billing Process: A Personal Experience

      I recently had the opportunity to interact with the Mailchimp sales team to gain a better understanding of how their contact limit works. They were incredibly helpful and assured me that as long as I kept my contact number under the plan limit by the billing date, I wouldn't be charged for additional contact blocks. I was thrilled to find out that I could import contacts without worrying about sending out any emails immediately. I was so excited that I ended up exceeding my contact limit for a few hours. To my surprise, I found a charge of $18 for 3 contact blocks when I returned to my computer. It was a valuable lesson learned about the importance of keeping track of my contact limit. I appreciate Mailchimp's transparency in their billing process. It's a great reminder to stay within my plan's limit and I'm looking forward to continuing to use their services.

      July 15, 2024

    • Patrick S

      Superb User-Friendly Autoresponder: Mailchimp

      In my view, Mailchimp is an excellent autoresponder that stays current and competitively priced. It's incredibly user-friendly, and I've set it up for numerous clients. It's the most user-friendly platform I've come across, and it consistently updates to remain relevant in the market. Mailchimp's introduction of 'Journeys' was a clever move, positioning them more in line with competitors like Keap. However, their customer service is subpar and only accessible to paying customers. I opted for Mailchimp because it was more affordable and seemed more user-friendly. I switched to Mailchimp because it provides more options and is more user-friendly.

      July 6, 2024

    • Faye G

      Mailchimp's Flexible Design: Easy and Code-Free Email Creation

      I appreciate the flexibility Mailchimp offers in terms of design. The drag-and-drop feature makes it easy to create visually appealing emails without any coding knowledge

      July 1, 2024

    • Jessica Jones

      Reasonable Pricing and Extensive Features: A Worthwhile Investment for Email Marketing

      The pricing structure of Mailchimp is quite reasonable considering the extensive features it offers. It's definitely a worthwhile investment for any business looking to enhance their email marketing efforts.

      June 23, 2024

    • Eulalia

      Regularly Leveraging Mailchimp: A Reliable Tool for Customer Engagement

      I've been effectively using Mailchimp for several years to connect with my customers. It's quite simple to handle contacts within each audience and divide them into groups for campaigns. However, I don't particularly like the search and edit functions for individual contacts. I moved to Mailchimp because it offered more features that I required at the time, though I'm uncertain about how it stacks up now.

      June 16, 2024

    • Michael R

      Effortless Onboarding for New Users on Mailchimp

      I found Mailchimp very user-friendly, especially for new users like myself, with clear onboarding steps. Setting up accounts for various email marketing campaigns was hassle-free. However, the quotas and pricing aspects of Mailchimp can be a bit tricky.

      June 10, 2024

    • Kimberly Rodriguez

      Exploring and Recommending Mailchimp: A User's Experience

      I've invested a lot of time exploring the many features of this dynamic service. The customer service is always on hand, often guiding me through the process and consistently following up as promised. I've navigated through a few technical challenges, particularly with automation and landing page creation, but it's all part of the learning curve. I've upgraded to a paid account and I would recommend Mailchimp to everyone. If you're considering using Mailchimp, I'd say go for it!

      June 1, 2024

    • Elizabeth Brown

      Mailchimp: The Perfect Conductor for Business Growth

      Thanks to Mailchimp, my company's productivity has greatly improved and its messaging automation is superb. However, I feel the software's ergonomics could be better.

      May 25, 2024

    • Betty

      Convenient Campaign Management: Mailchimp's Mobile App Review

      The mobile app of Mailchimp is a great addition. It allows me to manage my campaigns on the go, which is incredibly convenient

      May 18, 2024

    • Russell Brown

      Streamlining Workflow with A/B Testing

      its user-friendly interface and robust features have significantly streamlined my workflow. The A/B testing feature, in particular, has been instrumental in optimizing my email content for better engagement

      May 14, 2024

    • Peter W

      Embracing the Challenge: My Positive Experience with Mailchimp

      I'm genuinely thrilled with Mailchimp! It's a software that keeps me on my toes, challenging me to be meticulous and precise in my work. The absence of features like UNDO, REDO, and Autosave has actually helped me to be more focused and careful, ensuring I don't lose hours of work. When I reached out to their support, they were so confident in the software's design that they didn't feel the need to over-explain. This has been one of my most unique and engaging software experiences in years!

      May 7, 2024

    • Julia R

      Master of Survey Creation: Mailchimp

      I appreciate Mailchimp's marketing automation feature for its ease of use in our projects. It provides various templates with editing and customization options for surveys, and robust tools for campaign editing for selected products. I value its user-friendly interface and the capability for multiple users to make changes and comments. The subscription cost might be a concern for smaller companies due to free products available, but I would still endorse it for larger companies heavily dependent on campaigns and marketing.

      April 27, 2024

    • Donna R

      Exploring MailChimp: A User's Review of the Intuit Version and Customer Service Experience

      I've been a user of MailChimp for years, using it to boost my business through email marketing. Recently, I've had the chance to explore their new Intuit version and it's been quite an adventure. I dove back into the platform this week and was immediately engaged with the system, receiving numerous notifications to ensure I was adhering to their guidelines. When I reached out to customer service, I was impressed by their efficiency, receiving automated responses that were quick and to the point. Their last email really summed up my MailChimp experience - they suggested I explore other vendors to ensure I'm getting the best fit for my needs. This experience has been eye-opening and has made me appreciate MailChimp's commitment to maintaining a high standard of service. I would definitely recommend MailChimp to anyone looking for a robust and secure email marketing platform.

      April 21, 2024

    • Quentin M

      Mailchimp's Automation Feature: A Game Changer

      I've been using Mailchimp for several years now and it has consistently delivered excellent results. Its automation feature is a game changer, allowing me to schedule emails and follow-ups with ease

      April 16, 2024

    • Austin D

      Mailchimp: Intuitive Email Marketing Management

      I've found Mailchimp to be an incredibly intuitive platform for managing my email marketing campaigns

      April 13, 2024