What is ActiveCampaign?
Pros from reviewers
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Streamlined daily tasks and data organization: ActiveCampaign revolutionizes operations by streamlining daily tasks, impeccably organizing data, and providing a clear view of sales cycle progress.
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Efficient email automation: ActiveCampaign simplifies the process of setting up automated email sequences, helping to generate sales and increase efficiency
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Centralized management for email marketing: The software is an excellent solution for small and medium-sized businesses that need centralized management for their email marketing campaigns
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Personalized and secure messaging: ActiveCampaign allows businesses to craft personalized messages and send them securely through email, enhancing internal communication and client relationships
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Comprehensive reporting and analytics: The software provides valuable insights into the performance of email campaigns, including open rates, click-through rates, conversion rates, and more, aiding in the enhancement of marketing strategies
Cons from reviewers
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Complex user interface: Despite its numerous features, ActiveCampaign is not organized in a user-friendly manner, making it difficult for some users to navigate and utilize its full potential
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High pricing: Some users have expressed concern over the recent price increase of ActiveCampaign, which puts it in competition with alternatives like Hubspot, making it necessary to fully utilize all its features to justify the cost
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Issues with saving work: Some users have reported that the software sometimes doesn't save their work, causing them to redo it
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Limited Wordpress plugin features: Users have noted that the Wordpress plugin could benefit from additional features such as new contact statistics and list assignments
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Poor customer support: There have been instances where users experienced technical issues and did not receive timely or effective support from the ActiveCampaign customer service team.
Main features
Starting Price
Free Plan
Benefit from personal support
AI-powered sales forecast
Conversational email marketing
Marketing automation at its best
Targeted and personalized email advertising
Starting Price
$15
/ month
Free Plan
No
Benefit from personal support
AI-powered sales forecast
Conversational email marketing
Marketing automation at its best
Targeted and personalized email advertising
How ActiveCampaign compare to similar software?
Product
Price
$15
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
When it comes to email marketing and customer relationship management, ActiveCampaign and Constant Contact often find themselves in a head-to-head comparison. Though both serve similar end goals—helping businesses manage their email campaigns and customer relations—they have some stark differences that set them apart.
When it comes to automation and analytics, are the areas where ActiveCampaign excels. One of the biggest differences between the two is the level of automation sophistication that ActiveCampaign offers. With its CRM integrations and automation capabilities, ActiveCampaign allows businesses to create more personalized, automated customer journeys. It has a versatile set of automation tools that enable businesses to segment their audience more effectively and trigger actions based on a range of behaviors. In comparison, Constant Contact offers automation features but they are not as intricate as those found in ActiveCampaign. Moreover, ActiveCampaign has a robust...
ActiveCampaign
Marketing automation for your growth
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
Constant Contact
The must-have marketing platform for your business
50% off for up to 1 year on the Core and Plus plans. on Constant Contact
Save up to $246
Pipedrive and ActiveCampaign each provide CRM platforms for managing customer information and tracking purchasing preferences. However, a critical difference between them is the scope of their features. Pipedrive is a dedicated CRM tool for sales teams. Designed to streamline your sales processes and deal management, it includes features such as pipeline management, lead tracking, contact management, and sales analytics. Pipedrive is ideal for tracking your sales activity visually. If you already use a marketing automation platform and require a stand-alone CRM, then Pipedrive may be the solution for you.
ActiveCampaign integrates its CRM platform within a broader suite of marketing automation tools. Alongside CRM, ActiveCampaign offers features like email marketing, lead scoring, and sales automation, covering the entire customer journey. With ActiveCampaign, you can develop and deliver targeted, personalized email campaigns based on customer preferences. These capabilities...
ActiveCampaign
Marketing automation for your growth
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
Pipedrive
Stay focused on sales and collect more leads with this lead management software
While ActiveCampaign and HubSpot share common CRM and email marketing features, they have several key differences. The main distinction lies in the focus and scope of their integrated tools. ActiveCampaign serves as an email marketing automation platform with a strong sales focus, supported by a dedicated CRM. As a result, it offers advanced email marketing functionality. Accessing ActiveCampaign’s CRM requires a subscription to its sales plan or combined sales/marketing bundle. On the other hand, HubSpot is a CRM platform offering several other hubs, including marketing, sales, service, operations, content management, and commerce. HubSpot automatically includes its CRM in most of its hubs, which integrate seamlessly with each other. This makes HubSpot a good tool for sharing information between departments.
Email limits are another key difference between ActiveCampaign and HubSpot. ActiveCampaign generously offers unlimited email sends for up to 250,000 contacts on all its...
ActiveCampaign
Marketing automation for your growth
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
HubSpot
CRM, marketing automation & customer service software suite
75% off for 1 year on HubSpot
Save up to $7,000
Who is ActiveCampaign best for according to our reviewers?
Small and Medium-Sized Businesses: ActiveCampaign is an excellent solution for small and medium-sized businesses that need centralized management for their email marketing campaigns. It simplifies the process of setting up automated email sequences and assists in generating sales
Beginners and Small Businesses: ActiveCampaign is an ideal match for beginners and small businesses. It offers a user-friendly email builder, automation capabilities, and comprehensive reporting and analytics. It integrates smoothly into business workflows and aids in enhancing marketing strategies
Marketing Professionals: ActiveCampaign significantly aids marketing efforts with its outstanding automation features, thorough documentation, and quick support. It integrates well with other tools, although some users may wish for more features in its Wordpress plugin and find the pricing a bit high.
Sales Teams: ActiveCampaign is a useful tool for sales teams. It provides straightforward contact segmentation and a large template database for email campaigns. It also serves as an all-in-one CRM, although its recent price increase puts it in competition with alternatives like Hubspot
E-commerce Businesses: ActiveCampaign is beneficial for e-commerce businesses, particularly for abandoned cart marketing. It allows easy linking with e-commerce software, although it may require a learning curve for some users
ActiveCampaign Reviews
4.5
ActiveCampaign rating
0.0
Ease of use
0.0
Customer service
0.0
Value for money
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Likelihood to recommend
0.0
Features
24 ActiveCampaign Reviews
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Quinton
Decent CRM for Pipeline Tracking
ActiveCampaign assists me in tracking my sales pipeline, enabling precise sales goal definition and deal anticipation. However, manually adding contacts can be tiresome and the software doesn't notify me if a contact is already engaged in a deal with a colleague.
September 17, 2024
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Forrest
ActiveCampaign: Exceeding Expectations with Mobile App Convenience
I appreciate the mobile app as it allows me to manage my campaigns on the go. Overall, ActiveCampaign has exceeded my expectations in every way.
September 8, 2024
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Christopher Miller
ActiveCampaign Offers Everything!
I find ActiveCampaign to be an excellent platform for organizing customers and employees through lists and pipelines. Their team was extremely helpful in setting up pipelines, contact lists, tags, and more during 3-minute virtual meetings. I was so impressed with the platform that I switched all our childcare centers over to ActiveCampaign. I would recommend it to any company in need of newsletters, campaigns, drip-emails, pipelines, and more all in one place.
August 31, 2024
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Irene Davis
ActiveCampaign: Scalable Software with Responsive Support
I've been impressed by the software's scalability - as my business has grown, ActiveCampaign has effortlessly accommodated our expanding needs. The customer support team is responsive and knowledgeable, providing solutions quickly when needed
August 26, 2024
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Hannah W
Significant Drop in Open Rate on 11/23 with ActiveCampaign
I have been using ActiveCampaign for years. However, for some reason, the open rate dropped by half in November 223, which directly impacted our sales. Therefore, we are considering switching.
August 19, 2024
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Lisa Brown
ActiveCampaign: A Comprehensive CRM Solution Tailored for Your Needs
ActiveCampaign's email campaign management features have greatly simplified my marketing efforts, increasing engagement with my audience and producing better results. It's an ideal match for me as a beginner and for my small business, becoming an essential tool. Although there's a slight learning curve with ActiveCampaign, it's ultimately easy to use and integrates smoothly into my business workflow. I value the user-friendly email builder, which uses a drag-and-drop system, making the creation of visually appealing emails effortless. I can tailor designs to match my brand without needing advanced design skills. The automation capabilities are a game-changer, enabling me to set up email sequences and workflows to nurture leads, send targeted follow-ups, and segment my audience based on their behaviors. The comprehensive reporting and analytics provide valuable insights into the performance of my email campaigns, including open rates, click-through rates, conversion rates, and more. This data-driven approach aids me in enhancing my marketing strategy. Despite the initial steep learning curve, I find the software's capabilities worth it.
August 12, 2024
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Jordan J
Comprehensive ActiveCampaign Review
Overall, Active Campaign meets my needs. I'm eager to learn more at a Study Hall I've registered for in Columbus. The only significant problem I've encountered is that sometimes it doesn't save and exit. It exits, but doesn't save my work, causing me to redo it.
August 4, 2024
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Ann J
Efficient Marketing with Intuitive Automation
its automation features have streamlined my marketing efforts, saving me time and resources. The platform is intuitive and easy to navigate, making it a pleasure to use
July 28, 2024
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Nicole
An Excellent, Cost-Effective Alternative for Email Marketing
ActiveCampaign is extremely user-friendly and easy to set up. Our monthly emails have greatly improved visually. I value the feature that allows me to effectively monitor open rates, unsubscribes, and link clicks. Using ActiveCampaign for our marketing needs has saved us a lot of time and money as it handles all the heavy lifting. We manage three different brands and sharing templates would be beneficial. Overall, ActiveCampaign is excellent!
July 21, 2024
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Lauren
Great Marketing Tool with ActiveCampaign…
I find ActiveCampaign to be a useful tool for marketing tasks. Particularly, I appreciate its ability to connect and send registration data to the AC system. This feature is extremely convenient for me when hosting online education conferences or streaming.
July 16, 2024
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Carol W
Highly Suitable for Small Businesses
I like using ActiveCampaign and plan to continue using it because it significantly aids my marketing efforts. It has outstanding automation features, thorough documentation, and quick support. It also integrates well with other tools. However, I wish its Wordpress plugin had more features like new contact statistics and list assignments. I also think the pricing is a bit high. I chose ActiveCampaign based on a friend's recommendation, as her business is similar to mine.
July 6, 2024
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Sara S
Boost Sales and Streamline Tasks with ActiveCampaign
Since I started using ActiveCampaign, my sales have increased and everything is going as planned. I believe I made the right decision in choosing it. The experience has been excellent. It's simple and secure, allowing me to track my team's performance and sales confidently. Assigning tasks to my employees is easy. It offers excellent features that are helping to elevate my brand. ActiveCampaign has been a great help to me and my team, and we've not faced any major challenges so far.
July 1, 2024
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William B
Unbeatable Value You'll Discover
In my view, ActiveCampaign is the best CRM/marketing automation software for its price. It's second only to HubSpot, but the cost difference makes it my top choice. Its automations are simpler than many other platforms and its CRM is full-featured. It's also easy to connect to my website.
June 22, 2024
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Henry W
ActiveCampaign's CRM Integration Boosts Team Efficiency and Data-Driven Decisions
ActiveCampaign's CRM integration has significantly improved my team's efficiency, providing a centralized platform for all our customer interactions. The reporting features are comprehensive and insightful, helping us make data-driven decisions
June 18, 2024
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Terry Davis
Potent Tool, Yet Not My Ideal Fit
ActiveCampaign has numerous features, but they are not organized in a user-friendly manner. As a result, we transitioned most of our clients to other platforms that better suited our needs. I valued the simplicity of linking my e-commerce software with ActiveCampaign for abandoned cart marketing. However, training a client on this software was almost impossible compared to other platforms. We initially selected ActiveCampaign because we believed the abandoned cart setup was simpler, but we ultimately reverted to MailChimp for our e-commerce automations due to its superior user-friendliness.
June 8, 2024
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Irene Martinez
Effective Customer Segmentation and Email Marketing Tools
I've found the customer segmentation feature particularly useful in targeting specific demographics within my customer base. The email marketing tools are top-notch, allowing me to create professional and engaging campaigns
June 4, 2024
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Georgina M
Transform Your Workflow with ActiveCampaign: User-Friendly and Effective
ActiveCampaign is the top and most secure method for impressing clients. It has enhanced our internal communication, which is vital for our success. We can craft personalized messages and send them securely through email, making us accessible to our clients anytime, anywhere. The positive feedback and noticeable outcomes are self-evident. ActiveCampaign is a perfect tool with no downsides, providing the best results in a cost-effective way.
May 26, 2024
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Dax S
ActiveCampaign's Invaluable Training and A/B Testing for Effective Marketing Strategies
The training resources provided by ActiveCampaign have been invaluable in helping me understand and utilize the software effectively. The A/B testing feature has been instrumental in optimizing our marketing strategies
May 20, 2024
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Victoria Williams
Constantly Using and Adoring AC!
I appreciate the versatility of Active Campaign. It allows us to create virtually anything we need for automations, deal structures, communication, and automated customer experience for offers, lead magnets, newsletters, status changes, and so on. We use it constantly.
May 12, 2024
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Arthur
Top Pick: User-Friendly and Highly Effective
ActiveCampaign has been crucial in helping me identify the contacts most interested in my content and website, enabling me to sell more conference tickets and learn more about my audience. It has improved my efficiency by simplifying the process of setting up automated email sequences and assisting in generating sales. Despite its initial complexity, I found it well worth the learning curve. It's an excellent solution for small and medium-sized businesses needing centralized management for their email marketing campaigns.
May 7, 2024
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Willie G
ActiveCampaign: A Game-Changer for My Business
ActiveCampaign has been a game-changer for my business
April 29, 2024
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Jessica Johnson
My Tech Guy Recommended ActiveCampaign to Me
The guy who set up my website recommended ActiveCampaign to me. At first, I was doubtful because I was already familiar with Mailchimp and didn't want another system for my emails. However, I discovered that ActiveCampaign offers much more than just email and it's quite easy to learn!
April 20, 2024
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Olivia C
Superior CRM Solution for Educational Institutions
ActiveCampaign is a tool that I find easy to learn and use for email campaigns, thanks to its large template database and straightforward contact segmentation. My team and I use it for sales and for maintaining email contact with our clients or students, keeping them informed about changes and offers. It provides excellent contact segmentation, enabling us to send the right email to the right customers at the right time. However, its recent price increase puts it in competition with alternatives like Hubspot, so we need to make sure we're fully utilizing all its features to justify the cost. I also feel that the dashboard could be more versatile to cater to specific needs. We switched to ActiveCampaign because it served as a better all-in-one CRM for our team.
April 14, 2024
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Brenda Miller
ActiveCampaign is User-Friendly!
I find ActiveCampaign to be user-friendly. It lets me utilize available templates, saving me from starting from scratch. Their customer support is quick to respond and always provides solutions to any issues I raise.
April 13, 2024