Omnisend is a comprehensive, user-friendly, and robust software solution for e-commerce platforms. It aids in converting prospects into customers and retaining existing ones. The software provides tools for email marketing, automation, segmentation, and analytics, enabling businesses to create personalized customer experiences. Omnisend's key features include pre-built workflows, drag-and-drop email editor, and advanced reporting capabilities. It integrates seamlessly with various e-commerce platforms, enhancing marketing efficiency and effectiveness.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Omnisend?
  • 04How Omnisend compare to similar software?
  • 05Who is Omnisend best for according to our reviewers?
  • 06Omnisend Reviews

What is Omnisend?

Omnisend is a SaaS software that provides a global service to help increase your company's turnover and growth. It allows you to create relevant acquisition or loyalty campaigns through email or SMS marketing. It also offers engaging forms to boost newsletter subscriptions, segmentation tools, and integrated feedback in the dashboard for refining your marketing strategy. Omnisend centralizes all your customer attraction and retention needs, offering diverse features to enhance e-commerce marketing effectiveness. It has an accessible marketing email editor, pre-built templates, and the ability to send SMS at no extra cost. It also uses Marketing Automation to deliver marketing content based on pre-established scenarios. Lastly, Omnisend provides comprehensive customer data for relevant segmentation of your customer base and integrated reports for accurate online activity management.

Pros from reviewers

  • User-friendly with excellent customer service: Omnisend is praised for its user-friendly interface and top-notch customer service. The software is easy to navigate, and the customer service team is always speedy, friendly, and helpful

  • Efficient for large contact databases: Omnisend is a cost-effective solution for businesses with large contact databases. It allows for efficient emailing and offers excellent e-commerce features, like user-friendly form builders

  • Comprehensive software: Omnisend is a complete software package that offers a range of features for email marketing, including SMS campaigns, automations, and templates. It is also reasonably priced, making it a cost-effective choice for businesses

  • Advanced automation and segmentation options: Omnisend offers advanced automation and segmentation options, allowing businesses to categorize their contacts based on their purchases and interests. This feature is invaluable for targeted marketing

  • Integration with multiple platforms: Omnisend integrates with various platforms like Shopify, enabling businesses to create intricate automatic communication workflows across different channels like email, SMS, push notifications, and Facebook.

Cons from reviewers

  • Limited customization of email templates: Some users have reported that the email templates provided by Omnisend are not up to their expectations and they would prefer more customization options.

  • High pricing for advanced features: To utilize more advanced channels like SMS, push notifications, and Facebook messages, users need to subscribe to a pricier plan, which might not be affordable for small businesses.

  • Limited editing and scheduling options: Users have reported that small features within the platform could be improved for a better user experience, such as editing a campaign or sending a test email once it's been scheduled, and scheduling automations in advance.

  • Issues with tracking capabilities: Some users have reported problems with Omnisend's tracking capabilities, which can affect the effectiveness of their marketing campaigns.

  • Difficulty in managing large databases: Users with a large number of contacts have found it challenging to manage their databases and create lists, which can be a significant drawback for businesses with a large customer base.

Main features

Starting Price

$16

/ month

Free Plan

No

Optimize the performance of your campaigns

Offer an omnichannel experience to your customers

Benefit from Marketing Automation

Personalize your campaigns with Dynamic Content

Develop email campaigns effortlessly

Omnisend and Mailchimp are both powerful email marketing platforms designed to automate campaigns, engage subscribers, and drive conversions effectively. Both platforms offer a wide range of features to streamline email marketing efforts and help businesses reach their marketing goals. However, several key differences between Omnisend and Mailchimp may influence your decision on which platform best suits your needs.


One significant difference lies in their approach to omnichannel marketing. Omnisend specializes in omnichannel marketing, offering seamless integration with various channels such as email, SMS, push notifications, and more. This allows marketers to create cohesive, cross-channel campaigns that reach customers wherever they are. In contrast, while Mailchimp does offer some omnichannel features, its primary focus is on email marketing, with fewer built-in capabilities for other channels.


Another differentiating factor is their approach to automation. Omnisend is known for...

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Omnisend

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Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

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Who is Omnisend best for according to our reviewers?

  • E-commerce businesses: Omnisend is cost-effective and offers excellent e-commerce features like SMS and user-friendly form builders. It is particularly suitable for businesses with large contact databases

  • Agencies: Omnisend is an excellent choice for agencies with multiple clients from various industries. It offers advanced automation and segmentation options for effective marketing

  • Small business owners: Omnisend is a user-friendly software that simplifies email marketing for small business owners. It allows them to categorize contacts based on their purchases and interests, which is invaluable for targeted marketing

  • Novice marketers: Omnisend is straightforward to use and offers pre-made automations and templates, making it suitable for beginners. It also provides a free course to assist new users

  • Solopreneurs: Omnisend's automation features save time for solopreneurs. The software also provides excellent customer support, making it a reliable choice for individuals running their own businesses.

  • Omnisend Reviews

    4.7

    Omnisend rating

    4.6

    Ease of use

    4.6

    Customer service

    4.5

    Value for money

    4.4

    Likelihood to recommend

    4.5

    Features

    24 Omnisend Reviews

    4.7 (24 reviews)
    Leave a review
    • Gregory W

      Efficient Campaigns: Time-saving Templates with Customization Options

      it's been a game-changer for my campaigns. The pre-built templates have saved me time and effort, while still allowing for customization

      September 15, 2024

    • Bryan F

      Omnisend: The Ultimate Email Marketing Tool for Agencies and Ecommerce

      I consider Omnisend to be excellent. Its customer support is exceptional and the product is user-friendly and easy to navigate. The advanced automation and segmentation options offer great solutions for effective marketing. Compared to other software, I am completely satisfied and have no issues. I chose Omnisend because I needed an ecommerce platform that could also support me as an agency with multiple clients from various industries. Omnisend had the best offer and its features met all my needs. The introductory meeting and demo answered all my questions positively. I switched to Omnisend because the other software did not provide the same features, automation options, and personal support that I now enjoy with Omnisend.

      September 7, 2024

    • John W

      Omnisend - A Must-Have! Exceptional Experience!

      Omnisend has been amazing! Despite my friends trying to persuade me to switch to their providers, I'm hesitant to leave Omnisend due to its user-friendly interface and outstanding customer service. The initial transition of my emails was seamless and I value the copy feature that lets me effortlessly update content for new email campaigns. The customer service is always supportive and easily accessible via chat. The only problem I faced was typing in the content box, but this has been fixed. I moved to Omnisend because my former provider had awful customer service. They messed up my grand opening sale and showed no remorse. They didn't inform me about a spam prevention audit process, which led to me being unable to send out an email about my store opening. This incident still bothers me after 2 and a half years.

      September 3, 2024

    • Amber Jones

      Seamless Integration and Exceptional Service: Enhancing My Omnisend Experience

      this level of service has made my experience with Omnisend even more positive. The integration capabilities are impressive, allowing me to seamlessly connect Omnisend with other platforms I use

      August 24, 2024

    • Flannery M

      Tailored Assistance & User-Friendly Experience with Omnisend

      Overall, I'm extremely satisfied with my decision to switch to Omnisend. It offers me the capability to gauge the success of my campaigns and automations, create forms, and manage my contacts all within a single platform. They are open to feedback and make necessary changes to the platform. My account manager is very dependable, responsive, and helpful. The client support is also very beneficial when required. The platform is intuitive and user-friendly. Omnisend is always seeking feedback and making changes to enhance the platform, which I greatly value! There are some reporting opportunities that could boost efficiency in evaluating metrics. Small features within the platform could be improved for a better user experience, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder. I chose Omnisend for its ease of use, pricing, and platform navigation. I switched to Omnisend because Personica was not able to integrate with it.

      August 20, 2024

    • Jean Rodriguez

      Improved Engagement Rates with Omnisend Analytics

      this has resulted in improved engagement rates. Omnisend's analytics are comprehensive and insightful, providing me with valuable data to inform my marketing strategies

      August 13, 2024

    • Brenda Rodriguez

      User-friendly Software for Small Business Needs

      I find Omnisend to be an easy-to-use platform for delivering emails to our subscribers. It fulfills the needs of our small business and the support has been commendable, especially the recent assistance from Kayque from the Omnisend Support Team. I would choose Omnisend again.

      August 3, 2024

    • Jean N

      Boosting Productivity with Segmentation

      I've been able to increase my productivity and efficiency. The segmentation feature has been particularly useful, allowing me to target specific demographics with tailored content

      July 28, 2024

    • Rowena S

      Is Omnisend the Perfect Fit for Your Email Marketing Needs?

      Omnisend has automated my email marketing, saving me a lot of time. I've tried various email campaign providers over the past ten years, but none have compared to Omnisend's exceptional customer service, easy setup, and customizable templates. As a new user, the software can be intimidating, but their YouTube tutorials are extremely helpful. Whenever I encounter a problem, Omnisend's customer service is always courteous and quick to respond. The setup was simple, and I used an API to transfer my data to Omnisend by following their clear instructions, which included screenshots for easy reference. Their templates are user-friendly, with a simple drag and drop feature. However, the software can sometimes make you feel like you're doing something wrong, and if you need significant tech support, they can take a day to respond, which can be stressful. I decided to switch to Omnisend after hearing the owner on Andre Warner's podcast and it seemed like the right fit. I moved away from Mailchimp because it wasn't compatible.

      July 21, 2024

    • Bryan E

      Omnisend: My Top Choice for Email Collection Services

      I have used several email collectors such as Get Response and now Omnisend. The workflow of Omnisend is much simpler to comprehend and it's not as buggy as some others. I've needed assistance a few times and the support was excellent. Although there are a few aspects that confuse me, there is helpful support that genuinely listens and resolves issues, which is all you can really ask for.

      July 14, 2024

    • Terry J

      Delighted to Discover Omnisend

      After being compelled to change my email marketing services due to a significant price increase, I discovered Omnisend. I found it quite easy to learn how to build an email campaign and it was simpler than my previous company. The support is excellent, though rarely needed once I became familiar with the system. I am excited about my future with Omnisend!

      July 6, 2024

    • Jessica Miller

      Outstanding Customer Service

      I'm truly impressed with the support provided by Omnisend, especially from Salma. They respond 7 days a week and have helped me resolve all my issues. I'm particularly impressed since I'm currently using their free package. I plan to upgrade in the next few months, but appreciate the free access to their tool while my business is still growing.

      July 1, 2024

    • Beckham

      Top-notch Email Service Provider: Omnisend

      I believe Omnisend is the best email provider. They collaborate effectively with Shopify and strive to ensure email delivery by enhancing list quality and ensuring SPF connection. I appreciate the quick assistance from everyone, especially Deniz and Stefan, who promptly responded to my emails with perfect answers.

      June 24, 2024

    • Christine C

      Improved Campaign Performance with Responsive Support

      I've seen a noticeable improvement in campaign performance since using this software. The customer support team is responsive and helpful, always ready to assist with any issues or queries

      June 15, 2024

    • James Martinez

      Sanya was incredibly patient!

      Sanya was incredibly patient, thorough, and helpful! As a solopreneur, any automation I can implement saves me a lot of time. I needed to create a post-booking review request and Sanya guided me through the complex process step by step. This will greatly benefit my small business!

      June 11, 2024

    • Knox D

      Omnisend Experience: The Good and the Not-So-Good

      Omnisend has empowered me to achieve tasks I never imagined, like creating and sending pertinent emails to my target audience. However, I'm not a fan of the email templates provided and have faced problems with its tracking capabilities. Despite these issues, the software has educated me on how to effectively execute my email marketing strategies.

      June 2, 2024

    • Kenneth N

      Affordable Email Marketing with Omnisend

      I appreciate Omnisend. It's not perfect, but it aids in completing our tasks efficiently and provides room for growth. I'm pleased with the support provided. We have 2 million contacts in our database and no other tool is as cost-effective for emailing them efficiently. Omnisend also offers excellent e-commerce features, like SMS and user-friendly form builders. Our account manager has been very supportive. However, it's more suitable for B2C rather than B2B. Creating lists is difficult and managing our database is nearly impossible. We switched to Omnisend mainly because of its cost-effectiveness.

      May 27, 2024

    • Joseph Brown

      Recently Uncovered Omnisend: A Review

      I recently found Omnisend and it has become my favorite email marketing software, surpassing others I've tried like AC. I had an issue with my WordPress site and Joy from the support team was a great help in resolving it. I'm really satisfied with their service.

      May 19, 2024

    • Christine Johnson

      Exceptional, User-Friendly Email Marketing Tool with Superior Customer Service

      I absolutely adore Omnisend! Their customer service is top-notch - always speedy, friendly, and helpful. The software is user-friendly, complete with pre-made automations and templates, and they even provide a free course to assist beginners. As a small business owner, I understood the significance of email marketing but had difficulties with its execution. Omnisend simplified this for me. I managed to link it to my website and categorize my contacts based on their purchases and interests, which has been priceless for targeted marketing. My only minor gripe is with the email templates, but as a web designer, I prefer to craft my own. Their automatic branding tool could also do with some enhancements. I opted for Omnisend due to its cost-effectiveness and the overall vibe of the brand. It appeared more straightforward to use and their team was prompt in responding to my queries. I transitioned from MailerLite and Mailchimp as they were either too rudimentary or too complex for a novice like me.

      May 14, 2024

    • Sarah

      Efficient Email Campaign Management with User-Friendly Automation

      its automation features have significantly streamlined my workflow. The platform's user-friendly interface makes it easy to create and manage email campaigns

      May 4, 2024

    • Jacob Martinez

      Excellent Tools and Superior Customer Service

      I appreciate Omnisend's tools and their excellent customer support. However, I find the pricing to escalate quite rapidly, so I'm currently seeking a more affordable alternative.

      April 30, 2024

    • Anna Jones

      Appears Robust with Plenty of Features

      I've only used Omnisend briefly, but I found it to be a comprehensive software. I didn't use it more because my team was already comfortable with MailChimp and we didn't have time to switch tools. However, I plan to use Omnisend again for a new project in the next two months. I was initially attracted to its SMS campaign feature. I don't have any dislikes about it, it seems like a complete software package that is reasonably priced.

      April 23, 2024

    • Calliope D

      Omnisend: An Invaluable Marketing Tool

      As a marketing professional, I've found Omnisend to be an invaluable tool in my arsenal

      April 16, 2024

    • Justin Brown

      Review and Experience with Omnisend Customer Service

      Omnisend is an absolutely fantastic tool that I've had the pleasure of using! There was a bit of a hiccup when I tried to cancel my subscription last month, but it was mainly due to some communication issues. The support team is usually very responsive and I'm confident they'll sort it out soon.

      April 14, 2024