What is Freshmarketer?
Pros from reviewers
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Consolidated apps and features: Freshmarketer offers numerous applications and functionalities in one place, keeping workflows tidy and efficient. This eliminates the need to purchase separate apps, saving significant costs
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Free plan available: Freshmarketer offers a free forever plan, making it particularly beneficial for bloggers, affiliates, small businesses, and startups. Despite some limitations, this free plan provides numerous tools at no cost.
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Insightful A/B testing: The insights gained from A/B testing have been found to outweigh the cost of the software. This feature is particularly appreciated by digital advertisers, enabling them to test all hypotheses through iterative experimentation
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Superior funneling and heatmap tools: Freshmarketer provides superior funneling and heatmap tools. These tools offer a more detailed analysis of website visitors, helping to understand user behavior better
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Intuitive and user-friendly: The software is highly intuitive and user-friendly, making it excellent for efficient onboarding. The dashboard is sleek and easy to navigate, simplifying processes and increasing conversions
Cons from reviewers
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Lack of customer support: Users have reported a lack of timely responses to inquiries, leading to unresolved issues and dissatisfaction
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High initial spam rate for email marketing: Some users have experienced a high initial spam rate when using the email marketing feature, making it time-consuming to avoid emails being marked as spam.
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Limited functionality of the Conversion Rate Optimization tool: Despite being a highlighted feature, some users have reported that this tool is non-functional or unresponsive, causing frustration and inefficiency
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High cost: Freshmarketer's pricing can be steep for smaller organizations and startups, making it less accessible for those with a limited budget
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Occasional bugs: Despite being in the development stage, Freshmarketer has been reported to have occasional bugs that can disrupt workflow and cause annoyance
Main features
Starting Price
Free Plan
A/B testing
Heatmaps
Session replay
Conversion Rate Optimization (CRO) tools
Personalization
Starting Price
$20
Free Plan
Yes
A/B testing
Heatmaps
Session replay
Conversion Rate Optimization (CRO) tools
Personalization
How Freshmarketer compare to similar software?
Product
Price
$20
Free plan
Yes
Main features
Pros
Cons
Alternatives
Deal
90% off the Pro plan for 1 year on Freshmarketer
Save up to $100,000
Freshmarketer and Mailchimp are both robust marketing platforms, but they cater to different needs and offer distinct features that set them apart. Understanding these differences is crucial when deciding which tool is best for your business.
Freshmarketer is a comprehensive marketing automation platform that integrates deeply with CRM systems, making it an ideal choice for businesses looking to create highly personalized marketing campaigns. It offers advanced features like multichannel automation, customer journey mapping, and detailed analytics, which allow businesses to streamline their marketing efforts across email, social media, and other channels. Freshmarketer is particularly well-suited for companies that prioritize personalization and want to leverage data-driven insights to enhance customer engagement.
Mailchimp, on the other hand, is primarily known for its user-friendly email marketing capabilities. While it has expanded its offerings to include additional marketing...
Freshmarketer
All-In-One Conversion Optimization Suite
90% off the Pro plan for 1 year on Freshmarketer
Save up to $100,000
Mailchimp
Email and Marketing Automation
50% off the Standard plan for 6 months on Mailchimp
Save up to $1,870
Who is Freshmarketer best for according to our reviewers?
Bloggers and Affiliates: Individuals or groups who run blogs or affiliate marketing programs and can benefit from the free plan offered by Freshmarketer
Small Businesses: Smaller organizations that need a robust marketing tool but may find the cost of Freshmarketer a bit steep
Digital Marketers: Professionals in the field of digital marketing who require a comprehensive tool for managing and optimizing their campaigns
Customer Support Teams: Teams that handle customer inquiries and support, and can use Freshmarketer to test and optimize their website for better user experience.
Startups: New businesses that need a versatile marketing tool to understand user behavior and increase conversions on their websites
Freshmarketer Reviews
4.5
Freshmarketer rating
0.0
Ease of use
0.0
Customer service
0.0
Value for money
0.0
Likelihood to recommend
0.0
Features
19 Freshmarketer Reviews
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Gabriel M
Top-notch Digital Media Tools with A/B Testing Capabilities
I consider Freshmarketer an outstanding software, packed with tools tailored for digital advertisers like the A/B testing feature. I particularly appreciate the heat maps. The software is user-friendly with a great interface. I have no issues with it, as any concerns I had were promptly resolved when I sought help.
August 11, 2024
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Thomas A
Empowering Marketing Success: Comprehensive Data Analysis for Informed Decision-Making
they provided comprehensive data on our marketing efforts, helping us measure success and make informed decisions for future campaigns.
August 6, 2024
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Gloria R
Efficient Issue Resolution and Impressive Integration Capabilities
they promptly addressed any issues we encountered. The software's integration capabilities were impressive
July 30, 2024
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Daniel A
User-Friendly Software with Excellent Customer Support: A Freshmarketer Review
even those with limited technical skills could easily utilize the software. Freshmarketer's customer support team was always responsive and helpful
July 22, 2024
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Albert Miller
Enhanced Form Performance and Conversion Rates with User-Friendly Interface
it provided detailed insights into form performance and helped us improve conversion rates. The user-friendly interface made navigation a breeze
July 16, 2024
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Jason R
Freshmarketer: A Powerful, User-Friendly Tool for A/B Testing, Split URL Testing, and More
Freshmarketer is helping my company understand user behavior on our site, simplifying processes, and increasing conversions. It's easy to set up the app connection and tests, and it provides a range of features to try out. The user interface is attractive and the documentation is thorough. However, its JS-based nature can sometimes make it slow. The cost may be high for some, and setting up a split test for the first time can be a bit confusing. Also, finding the documentation can be challenging.
July 8, 2024
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Jose A
Marketer's Swiss Army Knife: Freshmarketer
I would highly recommend Freshmarketer's free forever plan, particularly for bloggers, affiliates, small businesses, and startups. As a marketer, I find Freshmarketer to be a tool that consistently supports my team and me. It offers a variety of apps and features, eliminating the need to buy these apps separately. For instance, it includes a heatmap, A/B testing tool, funnel optimization, and more. Therefore, there's no need for a separate split testing, conversion optimization, or survey tool when using Freshmarketer, which saves a significant amount of money. The Chrome extension is also very handy, allowing me to create and manage campaigns directly from my browser. However, there are a few drawbacks. The free plan is quite basic and lacks the best features. Upgrading to the paid plan can be quite costly. Additionally, there are occasional bugs that can be annoying. Despite being in the development stage and most issues being resolved, new ones can arise. However, it is continually evolving.
June 30, 2024
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Quintessa
Freshmarketer: Streamlined Integration, Flexible Pricing, and Robust Reporting
it seamlessly integrated with our existing CRM and email marketing tools, enhancing our overall marketing efficiency. The pricing plans offered by Freshmarketer were flexible and affordable, providing excellent value for money. Lastly, the software's robust reporting capabilities were commendable
June 22, 2024
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Verity G
Superior Marketing Automation with Freshmarketer
Overall, I found freshmarketer effective in managing contacts, but was let down by the email marketing results. I tested freshmarketer alongside other marketing automation and email marketing tools to decide which one to use. I was impressed by its contact management and email marketing features. However, the email marketing had a high initial spam rate. Despite our attempts to avoid emails being marked as spam, it was a time-consuming process.
June 15, 2024
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Knox M
Unlock Insights into Your Website Visitors with Freshmarketer
This software is intuitive and has revolutionized my digital marketing approach by enabling me to concentrate on our customers' needs differently. Freshmarketer offers tools such as A/B tests within heat maps for a more detailed analysis of website visitors, which helps me comprehend their behavior better. However, I think Freshmarketer needs to upgrade certain features to boost its interface performance and enhance user experience.
June 9, 2024
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Brian E
Decent, Yet Room for Enhancement Remains
I believe Freshmarketer is an excellent tool for exceptional customer support and website testing. Although it's sometimes easy to use, certain functions require extensive knowledge. Selecting the appropriate data plan can be difficult and technical expertise is necessary to fully exploit advanced features.
June 4, 2024
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Zachary Davis
Real-time Form Analytics for Optimizing Lead Generation.
it allowed us to observe user interactions with our website in real-time, providing a deeper understanding of user behavior. Freshmarketer's form analytics tool was incredibly helpful in optimizing our lead generation forms
May 27, 2024
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Brandon F
Freshmarketer's Funnel Analysis Tool: Identifying Conversion Bottlenecks
it allowed us to experiment with different approaches and choose the one that yielded the best results. Freshmarketer's funnel analysis tool was instrumental in identifying bottlenecks in our conversion process
May 19, 2024
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John D
Conversion Rate Optimization Fails, Support Unreachable in Freshmarketer
The Freshmarketer dashboard is sleek and user-friendly, but it appears to be focused solely on email marketing. The feature I was most interested in, the Conversion Rate Optimization tool, doesn't seem to function at all. Despite setting up the account and integrating the code snippet into our website, the tool remains unresponsive. I'm uncertain if this is a glitch or if the product is simply underdeveloped. The most significant problem is the absence of customer support. I've submitted at least four inquiries and have yet to receive a response after three business days. Despite its extensive marketing, the only feature that appealed to me - the Conversion Rate Optimization tool - is non-functional. I initially chose Freshmarketer for its features and cost, and switched because I thought it would be more affordable and wanted to try out the platform.
May 11, 2024
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Nathan Rodriguez
Data-Driven Design Decisions with Heatmaps and A/B Testing
its heatmaps feature provided invaluable insights into user behavior, enabling us to make data-driven design decisions. The A/B testing feature was particularly useful in determining the most effective marketing strategies
May 6, 2024
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John D
Quality Tool, High Price Tag: Freshmarketer's Pros and Cons
I consider Freshmarketer a good software for popular services, particularly for those with marketing capabilities. My team utilizes it as it merges various applications and functionalities. Although the software is comprehensive and excellent, I find its service quite pricey.
April 30, 2024
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Richard
Freshmarketer: An Exceptional Website Optimization Tool
As a marketing professional, I found Freshmarketer to be an exceptional tool for optimizing our website's performance
April 23, 2024
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Kevin M
Game-Changing Session Replay Boosts Sales Funnel Conversions
it helped us streamline our sales funnel and significantly increase conversions. The session replay feature was a game-changer
April 15, 2024
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Karen
Unleashing Incredible Insights with Freshmarketer
I am able to use Freshmarketer for free and it provides numerous tools at no cost. It's evident that they prioritize the needs and challenges of their users and businesses. The user experience is fantastic. I was in search of a solution to understand why my conversions were low. I had many assumptions and hypotheses, but testing each one would have been time-consuming. Then I discovered Freshmarketer. It's a comprehensive tool that enables me to test all my hypotheses through iterative experimentation. They are also an excellent resource, skilled at explaining a process, its importance, and its benefits. I especially appreciate their forum analysis feature. However, setting up the first test does require some time and there is a learning curve involved, as with everything.
April 13, 2024