General information about Mailchimp
Email is one of the most used and most efficient marketing channels. It is an effective way to reach your audience and convert your prospects into customers. However, for your email campaign to be successful, you must also have the right tools. Indeed, optimizing open rates, click-through rates and conversion rates is a complex thing without a dedicated platform.
This is where Mailchimp, the #1 email marketing and automations brand*, helps millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. With data-backed recommendations at the heart of your marketing, you can find and engage customers across multiple channels with the power of AI. (*Based on competitor brands' publicly available data on worldwide numbers of customers in 2021/2022.)
In addition, you will always get practical advice on how to improve your content, your target audience, and also your automation. To do this, Mailchimp analyzes the data from the billions of emails that the platform sends out worldwide.
By using the Mailchimp solution, you can:
- Customer Journey Builder automations generated up to ~3x more orders for Standard Plan users with connected stores than bulk emails ;
- Marketers on the Standard and Premium plan see up to 88% more revenue from their connected stores when they use Customer Lifetime Value and Likelihood to Purchase Segments with their emails.
The effectiveness of this tool is therefore no longer in question. Especially since you can easily integrate it into your workflow. Indeed, Mailchimp has more than 300 software integrations. Whether your team is using Shopify, Google Analytics or Instagram, you’ll be able to collect more data and use it profitably by integrating all your marketing tools.
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50% off the Standard plan for 6 months
Unlock our Mailchimp deal and access 50% off the Standard plan for 6 months, saving you up to $1870 for your startup. There are over 440+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Mailchimp promo codes, coupons and credits valid in September 2024.
What is Mailchimp used for?
Mailchimp is a powerful tool for small businesses looking to optimize their email marketing efforts. It provides a platform for creating engaging emails, automating the customer journey, and analyzing data to improve future campaigns. For instance, a small online store can use Mailchimp to send personalized product recommendations to their customers, leading to increased sales. The software's integration with platforms like Shopify and Google Analytics allows businesses to gather valuable customer data and make informed marketing decisions. Furthermore, Mailchimp's award-winning customer support ensures that even those new to email marketing can effectively utilize the tool.Mailchimp pricing
Free
1,000 emails per month
500 contacts
1 user
Prebuilt email templates
Essentials
$69
/ month
5,000 emails per month
5,000 contacts
3 users
Over 300 integrations
Standard
$100
/ month
6,000 emails per month
5,000 contacts
5 users
Advanced automations
Premium
$350
/ month
150,000 emails per month
Unlimited contacts
Unlimited users
Multivariate testing
Mailchimp features
Turn your emails into sales
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E-commerce integration
Mailchimp integrates seamlessly with various e-commerce platforms, including Shopify, WooCommerce, and Magento. This integration enables you to connect your online store to Mailchimp and use customer data to create targeted email campaigns, abandoned cart recovery emails, and product recommendations to boost your online sales.
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Advanced reporting and analytics
Mailchimp provides detailed reporting and analytics to track the performance of your email campaigns. You can measure metrics like open rates, click-through rates, conversion rates, and revenue generated from email marketing efforts.
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Send the right message at the right time
Automation features ensure that you don’t miss any business opportunities. Mailchimp allows you to send each of your customers messages tailored to their profile and the way they interact with your company.
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Design impactful emails
You can take advantage of the design tool powered by artificial intelligence. This allows you to create, without any effort, attractive multi-channel designs that will hold the attention of your prospects and customers during your emailing campaigns.
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Connect all your tools
To maximize your marketing performance, Mailchimp allows you to connect all your tools. Reaching your customers and generating a large volume of sales becomes an easy thing by synchronizing Mailchimp and Quickbooks Online, Stripe or even Squarespace.
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A/B testing
Mailchimp offers A/B testing capabilities that allow you to experiment with different elements of your email campaigns, such as subject lines, content, and send times. By testing variations, you can determine which elements are most effective in engaging your audience and optimizing your email marketing strategy.
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Continuously optimize your strategy
To continuously improve your email marketing approach, you can rely on the Content Optimizer. Based on the best performing campaigns deployed via Mailchimp, the tool provides valuable tips to increase your effectiveness.
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Segment your customers finely
Based on their behavior or interest, target customers with the right email. Predictive segmentation even offers the possibility to detect customers who are most likely to buy again or spend more over time.
24 Mailchimp Reviews
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Olivia Miller
Effortless and Dependable Email Solution for Retail
I use Mailchimp for all of my email marketing campaigns. Due to the high volume of email activity in my business, Mailchimp has been extremely beneficial in scaling and managing my efforts. It simplifies the process of setting up campaigns, reporting on them, and syncing this data with my other tools. I truly believe it's an excellent tool for managing email campaigns. I appreciate its ready-made templates for every conceivable type of email. I use it for transactional emails, newsletters, promotions, events, reminders, and more. Thanks to these templates, I was able to set everything up quickly without needing any design work. It also integrates well with most mainstream software tools. There are occasional bugs, typically on the sign-in page or in reports, but nothing major. I chose Mailchimp because it appeared more professional and advanced than the other options, and its pricing was more suitable for my usage scale.
September 15, 2024
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Angela Williams
Streamlined Workflow: Mailchimp's Integration Capabilities Simplify Work Process
The integration capabilities of Mailchimp have greatly simplified my work process. Being able to connect it with other platforms like Shopify and WordPress has saved me a lot of time
September 10, 2024
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Keith
Excellent Free Option for Small Businesses
Overall, I consider Mailchimp to be an excellent product, particularly the free version which meets my small business needs. The primary factor for me was the cost. As a small business owner, I couldn't justify the expense of Constant Contact, and Mailchimp provided enough features for me to handle. It's relatively easy to use for the minimal amount of email marketing I do. However, I found the email templates somewhat difficult to modify to suit my needs, often leading me to design from scratch or make significant changes. I also found managing the contact list somewhat cumbersome. I switched to Mailchimp because Constant Contact was too costly and I wasn't seeing a return on investment.
September 3, 2024
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Ruth Garcia
Exceptional Customer Support at Mailchimp: Responsive and Helpful
I've found the customer support at Mailchimp to be top-notch. They've always been responsive and helpful whenever I've encountered issues
August 24, 2024
Mailchimp: Pros & Cons
Pros
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Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
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A complete tool: The famous emailing service integrates marketing automation features
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Free version: The tool offers a free emailing solution, perfect for beginners
Cons
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Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
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Lack of advanced features: Can be frustrating for an advanced user
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High price: Prices increase rapidly as the number of subscribers increases
Why is Mailchimp better than other Email Marketing software?
Mailchimp is a better solution based on percentage of positive reviews than Constant Contact: 92 vs 85
Mailchimp has more options than Klaviyo: 139 vs 89
Mailchimp is a better solution based on percentage of positive reviews than SendGrid: 92 vs 83
Mailchimp is easier to set up than SendGrid: 4.5 vs 4.0
Mailchimp is more versatile than SendGrid: 139 vs 76
Mailchimp is better at number of features than MailerLite: 139 vs 81
Mailchimp is easy to use compared to ConvertKit: 4.5 vs 4.4
Mailchimp pricing plans are more competitive than ConvertKit: 4.4 vs 4.3
