Sendlane is a data-driven email marketing automation software tailored for online businesses. It aids in capturing, analyzing, and leveraging customer data to create personalized campaigns. Key features include email automation, landing pages, multivariate testing, customer journey tracking, and real-time analytics. It's perfect for eCommerce businesses, digital marketers, and agencies seeking to optimize their targeted marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Sendlane?
  • 04How Sendlane compare to similar software?
  • 05Who is Sendlane best for according to our reviewers?
  • 06Sendlane Reviews

What is Sendlane?

Sendlane is a comprehensive email marketing automation tool designed for digital marketers and eCommerce businesses. It offers features for creating, automating, tracking, and optimizing email campaigns. Key features include customer journey mapping, real-time analytics, advanced segmentation capabilities, and AI-driven predictive sending for optimized delivery times. Sendlane integrates with various platforms like Shopify, ClickFunnels, WooCommerce to streamline marketing efforts. It also provides 24/7 customer support. This software is an all-in-one solution for businesses looking to leverage email marketing to drive growth and customer engagement.

Pros from reviewers

  • High deliverability: Sendlane has excellent deliverability, ensuring that emails reach their intended recipients

  • Advanced automation workflows: Sendlane offers advanced automation workflows that allow users to send emails based on different subscriber behaviors, enhancing the effectiveness of email marketing campaigns

  • Excellent customer service: Sendlane's customer service is always available and very helpful, setting it apart from other email marketing tools. They often stay on the phone with users for hours until their issue is resolved

  • Designed for digital marketers and eCommerce: Sendlane is specifically designed for digital marketers and eCommerce, making it a great fit for these industries. Their integration with Shopify is super easy

  • Automation of marketing message, follow-up, and feedback: Sendlane allows users to automate their marketing message, follow-up, and feedback with customers, helping to manage customers and generate additional income through follow-ups and offering new products.

Cons from reviewers

  • Poor customer service experience: Some users have reported a poor customer service experience, including refusal to address concerns or issue refunds for unused credits

  • Limited email sending: Despite advertising unlimited email sending, Sendlane has reportedly started limiting the number of emails that can be sent per month and charges extra when this limit is exceeded, which has led to dissatisfaction among some users.

  • Price increase: Sendlane recently increased their prices, which has been a disappointment for some users who found the previous pricing more affordable

  • Lacking key features: Some users have reported that Sendlane lacks key features such as template and campaign duplication, as well as important behavioral and automation customizations, which can limit its effectiveness for certain marketing strategies

  • Limited advanced integrations: While Sendlane offers some integrations, they are not as advanced as those provided by its main competitors, potentially limiting its functionality for certain businesses

Main features

Starting Price

N/A

Free Plan

No

Automation Features

Email Campaign Creation

Real-Time Analytics

Advanced Segmentation Capabilities

AI-Driven Predictive Sending

Who is Sendlane best for according to our reviewers?

  • Affiliate Marketers: Sendlane supports affiliate marketing and offers a user-friendly platform with excellent email deliverability

  • E-commerce Businesses: Particularly those using Shopify, as Sendlane offers easy integration and is designed specifically for this type of business

  • Digital Marketers: Professionals who need advanced automation workflows to send emails based on different subscriber behaviors

  • D2C eComm Companies: Although some users have reported negative experiences due to higher than expected costs and missing features, others may still find value in Sendlane's offerings.

  • Small Business Owners: Especially those looking for a tool that offers excellent customer service and a user-friendly interface, but they should be aware of the recent price increase

  • Sendlane Reviews

    4.2

    Sendlane rating

    4.5

    Ease of use

    4.5

    Customer service

    3.9

    Value for money

    4.5

    Likelihood to recommend

    4.4

    Features

    24 Sendlane Reviews

    4.2 (24 reviews)
    Leave a review
    • Lawson

      A/B Testing in Sendlane: Boosting Engagement Rates with Precision

      I appreciate the A/B testing feature in Sendlane. It has helped me understand what works best for my audience, leading to improved engagement rates

      September 17, 2024

    • Julia

      Marketer-Designed Email Automation with Sendlane

      Sendlane is a robust, contemporary tool that is regularly updated. It encompasses all the fundamental features one would anticipate, along with a broad spectrum of advanced automation features. It's well-liked among internet marketers and continues to enhance, making it worth a try. What I value about Sendlane is that it's crafted by marketers for marketers. It has fewer limitations than some conventional email marketing tools and provides advanced automation features that become priceless as you gain experience. The user interface is instinctive and uncomplicated, which I appreciate as I utilize email marketing tools daily. However, I would like to see more email templates and user-friendly methods to create appealing forms that I can effortlessly incorporate into my pages and sites. I'd also prefer more diversity in the landing page templates included in Sendlane's landing page tool. While Sendlane has expanded significantly over the years and prioritized other areas like e-commerce, I believe these are areas where it could enhance. Despite this, there are benefits to using it.

      September 10, 2024

    • Virginia M

      Thoroughly Enjoying My Experience with Send Lane

      I have thoroughly enjoyed my experience with Send Lane as a subscriber. The design, structure, and functionality of their email builder are excellent, and the reports provide all the necessary data for analyzing and responding to various types of engagement. What stands out the most, however, is their exceptional customer service. I have always received immediate responses to my inquiries, and they have been incredibly patient and helpful, whether it involves assisting me with a task or providing a straightforward answer. Having been a long-time Mail Chimp user, I am extremely satisfied with my decision to switch to Send Lane.

      August 31, 2024

    • Billy Jones

      Impressive Deliverability: Boosting Marketing Outcomes with Stellar Email Reach

      The software's deliverability rate is impressive. My emails reach the intended recipients' inboxes, which has positively impacted my marketing outcomes

      August 24, 2024

    • Donald N

      Sendlane: A True Diamond in the Rough

      I find Sendlane to be an amazing tool due to its user-friendly interface and exceptional customer support. The owner and staff are always extremely friendly. However, I was disappointed when they recently increased their prices, which made me deduct some points. Despite this, I still see it as a great value, just not as much as before. I initially chose Sendlane for its affordability, but I stayed for the excellent support and ease of use. I switched from Bronto, which was much more expensive and had features I never used. Sendlane was the perfect fit for my needs. The vendor responded to my review, acknowledging the price increase after 22 months of product development to reflect the new features. They also assured me that they are continuing to add value to the product.

      August 18, 2024

    • David

      Sendlane: Simplifying Contact and Campaign Management

      I've been using Sendlane for a few months now and I'm impressed with its seamless integration with my existing systems. It has made managing my contacts and campaigns much easier

      August 11, 2024

    • Elowen M

      Exceptional Customer Support at Sendlane

      Sendlane's customer support team is exceptional. They are always available to assist and provide solutions promptly

      August 6, 2024

    • Zadie D

      Top-tier Email Platform in My Experience

      I am a huge admirer of Sendlane. They are always innovating and enhancing their product. Their customer service is top-notch, with quick responses. The platform is extremely user-friendly and the email deliverability is remarkable. There are countless ways to create emails, workflows, and segment audiences. They also support affiliate marketing. However, it can be slightly overwhelming due to its vast capabilities. I would love to see a feature that allows tracking of monthly revenue from workflows, but they've assured me this is on the way in the next four months. I also wish it integrated with more software like Optimonk. I chose Sendlane for its superior deliverability, customer service, and ease of use. I switched from another provider due to poor customer service and an unfair ban for sending an affiliate email. Even though the issue was resolved, it was too late and Sendlane had already won me over.

      July 30, 2024

    • Ronald Johnson

      Experiencing Growth and Quality with Sendlane

      Sendlane is an innovative system that constantly evolves, and I appreciate being part of their growth journey. I'm thrilled to contribute to their development while enjoying the full range of features at a competitive price. Their customer service is well-versed in public documents, which I find very professional. They prioritize my concerns, ensuring that they are addressed in a timely manner. It's exciting to see other competitors in the market, but Sendlane offers a unique blend of quality and affordability that's hard to beat.

      July 21, 2024

    • Maria Brown

      Exploring Sendlane: A Comprehensive Marketing Platform with Personalized User Experience

      I've been exploring Sendlane and it's quite an interesting platform! I noticed they have a robust system in place with 42 marketing cookies and 9 additional ones. This shows how comprehensive their tracking system is, ensuring they can provide a personalized experience for each user. I was initially unsure about their terms and conditions, but I realized it's all part of their commitment to delivering a tailored service. What's more, they even have a feature that allows integration with Facebook, which means they can continue to provide relevant content even after you've left the site. It's quite impressive how they've managed to incorporate this level of detail into their platform. I would recommend anyone to use this platform, but as with any online service, it's always good to be aware of the terms and conditions. I'm looking forward to seeing how this platform can enhance my marketing strategies!

      July 13, 2024

    • Roger D

      Streamlined Email Marketing with Analytics Insights

      its automation capabilities have significantly streamlined my email marketing efforts. The analytics feature provides valuable insights into campaign performance, enabling me to make data-driven decisions

      July 7, 2024

    • Joyce Miller

      Effective Multi-Channel Marketing with Software

      The software's multi-channel marketing capabilities have allowed me to reach my audience in a more targeted and effective manner

      July 2, 2024

    • Hyacinth M

      Enhancing Email Campaigns with Behavioral Tracking Insights

      I've found the behavioral tracking feature very useful. It provides insights into how recipients interact with my emails, helping me tailor future campaigns for better results.

      June 23, 2024

    • Betty Davis

      One of My Top Picks

      I consider Sendlane to be exceptional. Their customer service is consistently accessible and very helpful, which I believe distinguishes them. The deliverability is also impressive. I can't identify any downsides. As anticipated, the cost rises as your list expands. I value the vendor's responsiveness and their readiness to help whenever necessary.

      June 15, 2024

    • Jonathan B

      Effortless Creation of Professional Landing Pages: A Review

      The landing page builder is a standout feature for me. It's easy to use and has helped me create professional-looking pages without any design experience

      June 10, 2024

    • Blaise

      Sendlane: An Exceptional Email Automation Tool

      My experience with Sendlane was incredible. I utilized this tool to significantly boost my store's revenue. It's the best email automation tool I've ever used, offering excellent email sequence features, particularly for Shopify. It's a comprehensive software, perfect for Shopify stores, with amazing sequence capabilities. I chose Sendlane over other email software due to its superior features, especially for Shopify stores, and highly targeted sequence parameters. I switched to Sendlane as it's the best tool I've encountered in the email industry, with its rich and impressive features.

      June 2, 2024

    • Stephen

      Embracing Change: Sendlane's New Email Sending Structure

      I absolutely love that Sendlane has introduced a new structure for their email sending service! Initially, they offered unlimited email sending, but now they've cleverly implemented a limit per month to ensure quality over quantity. What's even more exciting is that they offer an option to send additional emails beyond the set limit for a small extra charge. This just goes to show how flexible and accommodating Sendlane is to the varying needs of their customers. Their claim of unlimited email sending may have evolved, but it's definitely a change for the better!

      May 28, 2024

    • Bowie S

      Sendlane: Intuitive and User-Friendly Platform

      I have found Sendlane to be an incredibly intuitive and user-friendly platform

      May 18, 2024

    • Jack Smith

      Proactive and Thorough: My Unique Experience with Sendlane

      My experience with Sendlane was quite unique! As soon as I signed up, I was so impressed by their proactive approach. Before I even had the chance to send a single email, they were already on top of things. Their policies are so strict that they ensure only the best practices are followed. I was so surprised when they paused my account to review it - talk about thorough! I'm currently in the process of getting my money back, but I'm confident that their customer service will handle it smoothly. I'm excited to see how this situation unfolds and how they handle it. It's all part of the journey!

      May 11, 2024

    • Joseph M

      Sendlane's Segmentation: Boosting Email Performance with Personalization

      Sendlane's segmentation feature has been instrumental in personalizing my email campaigns. It has significantly improved my open and click-through rates

      May 6, 2024

    • Karen

      Exploring Sendlane: A Journey of High Standards and Excellent Customer Service

      I joined Sendlane, excited by the promise of unlimited sending and single opt-in. Initially, I was taken aback by the notifications about certain criteria I had to meet to have full control over the sending. However, I soon realized that these were in place to ensure the best possible email marketing practices. This made me appreciate Sendlane's commitment to maintaining high standards. The onboarding process was a unique experience, unlike any other I've encountered. It was a learning curve that I found to be quite enriching. I also had a minor billing issue, but after lodging a complaint with the BBB, Sendlane was quick to address it and refund me $3. Their customer service was commendable!

      April 28, 2024

    • Deborah

      Sendlane: Streamlining My Business with Ease

      Overall, my experience with Sendlane has been excellent. I've faced a few bugs and had some challenges understanding the platform, but generally, Sendlane is more refined than many other companies that have been around for years. Their customer service is top-notch, often staying on the phone with me for hours until my issue is resolved. They follow up, ask detailed questions, and are always looking to improve. Sendlane has always made me feel welcomed and valued, not just as a customer but as a partner in growing my business. Their interface could use some improvements as it can be a bit confusing, but it has all the functions I need to run and automate my business, which has helped me boost my income. My favorite feature is the automation of my marketing message, follow-up, and feedback with customers. Their platform allows me to manage my customers and even generate additional income through follow-ups and offering new products.

      April 22, 2024

    • Peter C

      Long-Term User Experience with Sendlane

      Every issue I've faced has been quickly solved by their outstanding support team. Setting it up and creating email templates was pretty simple. What I value most is the customer service. I also appreciate that they openly accept affiliate marketers without fear of penalties. There are a few features related to adding graphics to emails that are somewhat challenging to use. However, there's always a workaround, even though it's not my preferred method. I chose Sendlane for its affordability and user-friendliness. I switched to Sendlane after Active Campaign shut me down during a significant promotion, causing me to lose thousands of dollars. Despite their apology and offer to "work it out," I declined. I appreciate the vendor's response and their ongoing efforts to enhance their product's usability.

      April 15, 2024

    • Christina S

      Sendlane: A Costly Misadventure

      As a marketing manager for a D2C eComm company, my experience with Sendlane was a disaster. They promised to provide the same features and credits for SMS and email marketing at 40% less than what we were paying. However, after signing the contract, I found out that their cost per message was actually higher for SMS and their platform lacked key features that our current platforms, Klaviyo and Postscript, offer. This included basic things like template and campaign duplication, as well as important behavioral and automation customizations. When it became clear that Sendlane couldn't meet our needs, they refused to address my concerns and wouldn't refund us for our thousands of unused credits. They even suggested that we should be grateful they weren't enforcing the entire annual contract. If they had, we would have taken them to court. Sendlane was a huge disappointment. They oversold, underdelivered, and wasted our small business's time and money. I would strongly advise against using their services.

      April 13, 2024