MailerLite is a cost-effective, user-friendly email marketing software designed for small businesses and entrepreneurs. It offers advanced features like automation, landing pages, and A/B testing. Its excellent customer support makes it an appealing choice for business growth through email marketing.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is MailerLite?
  • 04How MailerLite compare to similar software?
  • 05Who is MailerLite best for according to our reviewers?
  • 06MailerLite Reviews

What is MailerLite?

MailerLite is a powerful email marketing software designed for small businesses, bloggers, and freelancers. It offers a user-friendly interface for creating professional email campaigns and tracking results in real-time. It stands out with customizable templates and innovative tools to help businesses engage and convert potential clients into loyal customers. MailerLite integrates with various e-commerce and social media platforms, streamlining the email marketing process. With competitive pricing and advanced features like automation workflows and A/B testing, it's a top choice for businesses looking to enhance their email marketing strategies.

Pros from reviewers

  • Advanced features: Mailerlite offers a range of advanced features that make it a powerful tool for email marketing. These features include comprehensive and informative tutorials, a user-friendly visual interface, and numerous design options even with the Free plan

  • Exceptional customer support: Mailerlite's customer service is top-notch, with representatives always being courteous and knowledgeable. The support team is readily available, friendly, and quick to respond, even to users on the free plan

  • Ease of use: The software is extremely simple to set up and use with other apps via its well-kept SDK. It also offers a straightforward yet potent email communication system with stylish and practical templates

  • Fair price: Despite a recent rise in cost, Mailerlite remains affordable for a smaller firm. It offers better overall value compared to other email platforms

  • AI-powered: Mailerlite is more AI-powered, which gives it a greater potential for future use. It offers detailed, live reporting displayed directly on the dashboard, allowing users to quickly catch up on the latest trends.

Cons from reviewers

  • Limited customer support: The company eliminated live support unless users pay triple the amount, and users can't report faults without paying for an upgrade to access live help.

  • Increased cost: There has been a recent rise in cost which, while still affordable for smaller firms, significantly escalates as the business expands

  • New pricing structure: The new version of Mailerlite introduced a new pricing structure that was nearly twice as much as the old one, with no new features available at launch

  • Limited migration tools: The migration feature from the old version of Mailerlite to the new one took months to become available, causing inconvenience and extra work for users

  • Restrictive landing page design: The construction of landing pages is somewhat restrictive and they don't appear as appealing on mobile devices

Main features

Starting Price

N/A

Free Plan

No

Grow your list with customizable forms

Sales analytics

Simplify your marketing with drag-and-drop editor

Automate your workflows with automation

Collaborate with your team with multi-user accounts

MailerLite and Mailchimp offer user-friendly digital marketing tools for crafting email campaigns, signup forms, landing pages, and websites. Mailchimp accommodates marketing professionals of all experience levels, while MailerLite’s features specifically cater to small businesses and beginners. There are also some key differences between the platforms that may guide your choice when deciding between the two. 


Let’s look at how MailerLite and Mailchimp approach email send allowances. MailerLite includes a generous 12,000 email sends on its free plan (suitable for up to 1,000 subscribers) and unlimited email sends on its paid plans. Compared to MailerLite, Mailchimp’s free plan offers up to 1,000 email sends, while its Essential plan offers 5,000, the Standard plan includes 6,000, and Premium plan extends to 150,000 sends, all based on 500 contacts. 


There are also subtle but potentially significant differences between their support options. Both solutions only offer 30 days...

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MailerLite

The powerful yet affordable email marketing solution for small businesses

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Mailchimp

Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

Save up to $1,870

Get Mailchimp deal

When considering the differences between MailerLite and Brevo (formerly known as Sendinblue), it's essential to examine these two email marketing and automation platforms in detail to make an informed choice that aligns with your unique business requirements.

One notable distinction between MailerLite and Brevo is their user interfaces. MailerLite excels in offering a straightforward, user-friendly interface, making it an excellent choice for beginners and those looking for a hassle-free experience. On the other hand, Brevo caters to a wider audience, providing a more comprehensive range of features and capabilities. While it offers a user-friendly interface, it also incorporates advanced options that can appeal to both beginners and experienced users. 


Both MailerLite and Brevo offer free plans, making them accessible to users with varying budgets. MailerLite's affordability makes it an attractive option for startups and small businesses looking to keep costs low while...

logo mailerlite

MailerLite

The powerful yet affordable email marketing solution for small businesses

logo sendinblue

Brevo (ex. Sendinblue)

Centralize marketing and sales tools to increase your growth

75% off the annual Business Plan on Brevo (ex. Sendinblue)

Save up to $5,661

MailerLite is an email marketing platform that offers a simple and intuitive drag-and-drop email editor. The editor provides a rich text editor and access to your email’s HTML markup to style email content with more granular control. Furthermore, there are premade blocks to build your email content, including video, social media links, text and image combinations, buttons, and more. You can customize the recipient’s email copy, subject lines, and pre-header text using personalization codes such as {$name} that would automatically populate the recipient’s name. MailerLite also provides 14 customizable and responsive landing page templates suitable for blog promotion, webinars, featured services, coming soon pages, and more.


ActiveCampaign is a comprehensive email marketing platform that comes with an easy-to-use drag-and-drop email editor. The editor is more intuitive than MailerLite’s, allowing you to edit text from inside the actual template and easily apply more complex design...

logo mailerlite

MailerLite

The powerful yet affordable email marketing solution for small businesses

logo activecampaign

ActiveCampaign

Marketing automation for your growth

90% off any annual plan for the first year on ActiveCampaign

Save up to $1,610

Get ActiveCampaign deal

Who is MailerLite best for according to our reviewers?

  • Small Businesses: Mailerlite is suitable for small businesses due to its affordability, ease of use, and scalability. It offers advanced features and exceptional customer support, making it a valuable tool for growing businesses

  • WordPress Users: Mailerlite integrates well with WordPress sites, making it a good choice for users who want to incorporate email forms into their websites. It offers numerous design options and a user-friendly visual interface

  • Email Marketers: Mailerlite is perfect for email marketers due to its user-friendly and intuitive interface, high mailing delivery rate, and superior conversion rates for landing pages. It also offers detailed, live reporting displayed directly on the dashboard

  • Solopreneurs: The software is ideal for solopreneurs, offering advanced features, ease of use, and exceptional customer support at a fair price. It allows them to manage their email marketing campaigns efficiently and effectively

  • Associations or Non-Profit Organizations: The system is highly adaptable, allowing for detailed customization based on evolving needs. The technical support team is readily available, friendly, and quick to respond, even to users on the free plan.

  • MailerLite Reviews

    4.7

    MailerLite rating

    4.5

    Ease of use

    5.0

    Customer service

    4.8

    Value for money

    4.6

    Likelihood to recommend

    4.6

    Features

    24 MailerLite Reviews

    4.7 (24 reviews)
    Leave a review
    • Samuel

      Exceptional Customer Support Experience

      I recently transitioned from another email platform to MailerLite and I'm extremely satisfied with my decision. It offers better overall value and is very user-friendly. I had a problem with payment plans and reached out to their support team during the Christmas break. They responded not just once, but twice within 2 minutes. Their customer service is excellent.

      September 14, 2024

    • Henry D

      Effortless and Direct: MailerLite

      Mailerlite is simple to use and configure. While it may not have the advanced features of other email programs, it meets my requirements. However, it lacks certain features like using PDFs with clickable links.

      September 10, 2024

    • Kevin

      MailerLite: Unbeatable Automation and Future-Ready Technology

      I highly commend MailerLite for providing me with a wonderful experience so far. I am committed to continuing to use this scalable email marketing software. What impresses me the most is the detailed, live reporting displayed directly on the dashboard, allowing me to quickly catch up on the latest trends. As it is linked to AI-generated services, I find MailerLite crucial for future compatibility. Overall, I find the tool fantastic. MailerLite is a clean, reasonably priced, and easy-to-use software with a very user-friendly dashboard. I switched to MailerLite because it is more AI-powered, which I believe gives it a greater potential for future use. I prefer to use tools that offer me future advantages.

      September 3, 2024

    • Walter Williams

      New Version Falls Short of Expectations

      I was initially pleased with the old version of MailerLite, as it provided straightforward email marketing and automation at a competitive price compared to MailChimp. I was looking forward to the new version, which promised an improved user interface. However, I was let down when they introduced a new pricing structure that was nearly twice as much as the old one, with no new features available at launch. They seemed to disregard feedback from their community, hiking up prices and eliminating live support unless you pay triple the amount. The only new feature was 'Facebook Audiences', which I didn't try due to the cost. The most significant disappointment was the absence of migration tools at launch, leaving their existing customers in the lurch. When they finally released the tools, they only transferred subscribers and groups, not automations, pop-ups, embeds or past campaigns and reports. The new platform also had problems with account creation and migration from MailChimp. It felt hurried and unprofessional, and demonstrated a lack of concern for their old customers.

      August 27, 2024

    • Kimberly Jones

      Game-Changing Automation in MailerLite

      I've found the automation feature in MailerLite to be a game-changer. It allows me to schedule emails and follow-ups, saving me valuable time and ensuring consistent communication with my clients

      August 20, 2024

    • Gary Brown

      Comprehensive and Insightful Analytics: Enhancing Email Campaign Engagement with MailerLite

      The analytics provided by MailerLite are comprehensive and insightful. They help me understand my audience better and optimize my email campaigns for better engagement

      August 10, 2024

    • Carolyn E

      Affordable Email Marketing with MailerLite

      As a small business owner, I appreciate the affordability of MailerLite. It provides all the features I need at a fraction of the cost of other email marketing software

      August 4, 2024

    • Jordan G

      Seamless Integration: MailerLite Streamlines Workflow with Shopify and WordPress

      The integration capabilities of MailerLite are impressive. It seamlessly integrates with other platforms I use, such as Shopify and WordPress, streamlining my workflow

      July 28, 2024

    • Nicole F

      Expert Team with Exceptional Support

      Mailerlite representatives are always courteous and knowledgeable. I sometimes find the technical aspects challenging, but having access to a live person is beneficial and expedites issue resolution. I value the software's affordability and user-friendliness, and the team's responsiveness. However, I wish there were more advanced form design options.

      July 23, 2024

    • Gerald Rodriguez

      Excellent Support, Even on Christmas Eve

      I've always been a fan of Mailerlite. I was reminded of this when I accidentally unsubscribed almost 1 subscribers. I contacted their support and they fixed the issue within a few hours, even though it was Christmas Eve! Merry Christmas!

      July 16, 2024

    • Kelly F

      Effortless Landing Page Builder: Boosting Conversions with MailerLite

      The landing page builder in MailerLite is another great tool. It's easy to use and helps me create attractive landing pages that effectively convert visitors into leads

      July 8, 2024

    • Vincent Williams

      Transparent, Supportive, and Beneficial: MailerLite Review

      Tiare was excellent. She patiently clarified all my doubts, explained the site's terminology and components, and guided me in understanding exactly what I needed to do.

      June 30, 2024

    • Jean C

      Solved! MailerLite Review

      I've been experiencing Server 5 errors every time I try to do anything on MailerLite. I was advised to change my password, but the issue persisted. It's frustrating that I can't report faults without paying for an upgrade to access live help. Due to these issues, I've decided to switch to a different email provider.

      June 22, 2024

    • Mary M

      MailerLite: The Ideal Solution for

      MailerLite is an ideal service for small entities like associations or small businesses. The system is highly adaptable, allowing for detailed customization based on evolving needs. The technical support team is readily available, friendly, and quick to respond, even to users on the free plan. If I ever need to upgrade to a more advanced paid plan, I wouldn't hesitate to use their services. It's one of the few free services with such attentiveness and availability. Kudos to them and thanks again for their help!

      June 17, 2024

    • Ursa D

      Today's Customer Support Experience with MailerLite

      The customer support I received today from Mailerlite was outstanding. Samuel not only answered my question but also guided me on how to make changes in the future. It's rare to find such excellent support staff, so I must say, Samuel is definitely a keeper.

      June 8, 2024

    • Amy E

      MailerLite: User-Friendly and Efficient

      Mailerlite is extremely simple to set up and use with other apps via its well-kept SDK. I appreciate the ability to track and analyze marketing emails in real time through their dashboard. However, I've observed a recent rise in cost. Although it remains affordable for a smaller firm, the price significantly escalates as your business expands.

      June 3, 2024

    • Marie Williams

      Simple to Operate with Excellent Conversion Rates

      I really appreciate MailerLite for its user-friendly and intuitive interface. The sites are aesthetically pleasing and easy to construct with a wide variety of blocks. I've noticed superior conversion rates for landing pages compared to other services I've used. The mailing delivery rate is also impressive. Recently, I encountered an issue which the customer service team diligently worked on. Although they initially struggled to find a solution, they eventually resolved the issue, saving me a lot of trouble.

      May 25, 2024

    • Jack N

      Exploring Success: A/B Testing with MailerLite

      I love the A/B testing feature in MailerLite. It allows me to experiment with different email formats and content, helping me identify what works best for my audience

      May 20, 2024

    • Crosby G

      Experience the Ultimate Free Trial with MailerLite's Email Automation!

      I've been using MailerLite as my initial email autoresponder product and I'm impressed by their comprehensive and informative tutorials. I managed to import my lists and set up my first email campaign within an hour. The visual interface is user-friendly and their customer service is top-notch. I appreciate the subtle placement of their logo which doesn't interfere with my emails, forms, or landing pages. I particularly enjoy the visual approach MailerLite uses for email campaigns and the ease of integrating email forms into my WordPress site. They offer numerous design options even with the Free plan, offering more features than any other email automation products. However, I find the construction of landing pages somewhat restrictive and they don't appear as appealing on mobile devices. Despite this, form creation is straightforward and integrates well with WordPress sites. I switched to MailerLite from AWeber due to their free plan being very limited and not allowing for growth.

      May 13, 2024

    • Christian N

      Effortless Email Marketing with Intuitive Navigation and Drag-and-Drop Feature

      it's intuitive and easy to navigate, making my email marketing tasks a breeze. The drag-and-drop feature is particularly helpful in creating professional-looking emails

      May 5, 2024

    • Charles Martinez

      Where's the Sidebar?

      I had trouble accessing the billing section of my account on MailerLite, which was located on the sidebar. I reached out to their support team and received immediate responses with various suggestions. Despite trying them all, none seemed to work. The support technician then suggested I slightly reduce my font size. Due to my poor eyesight, I usually keep the font size large for readability. However, slightly reducing the font size resolved the issue. I am grateful to the MailerLite Support Team for their prompt and helpful responses.

      April 27, 2024

    • Judy

      MailerLite: A User-Friendly Email Marketing Solution

      I've been using MailerLite for several months now and I'm thoroughly impressed with its user-friendly interface

      April 22, 2024

    • Nicholas Johnson

      Mailerlite: A Top-Notch, User-Friendly Marketing Solution for Solopreneurs!

      I am extremely pleased with the new Mailerlite and want to express my gratitude to the product development and support teams for their excellent service. I am sticking with Mailerlite and recommending it to my colleagues for three key reasons: its advanced features, ease of use, and exceptional customer support, all at a fair price for a solopreneur. However, when the new Mailerlite was introduced, the migration feature from the old version took months to become available. This meant I had to manually handle much of the migration, which was time-consuming. During this time, I had to maintain two subscriptions. I feel the launch could have been better managed. But this is the only negative experience I've had, and it's now in the past. Despite this, I remain a satisfied Mailerlite user. I believe they provide good value, so I can overlook this minor setback. I chose Mailerlite.

      April 15, 2024

    • Helen F

      Ideal for Email Marketing

      I find Mailerlite perfect for email marketing. I use it to send emails to my subscribers and it's working well for me.

      April 14, 2024