Encharge is a software that seamlessly integrates email marketing with behavioral analysis. It enables automatic email dispatch based on customer actions on your website, enhancing the relevance of your marketing strategy. The platform simplifies the process of understanding customer behavior and tailoring communication to suit individual needs, thereby improving engagement and conversion rates. Encharge is a powerful tool for businesses looking to optimize their digital marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Encharge?
  • 04How Encharge compare to similar software?
  • 05Who is Encharge best for according to our reviewers?
  • 06Encharge Reviews

What is Encharge?

Encharge is a tool that enhances customer engagement by sending targeted emails based on user actions. It allows for personalized emails, designed with a simple drag and drop editor, without the need for HTML skills. Encharge enables the deployment of lifecycle campaigns based on user behavior and offers real-time user data importation for audience segmentation and marketing performance improvement. Beyond emails, it automates the entire marketing process, improving productivity and customer conversion, integration, and retention. It also provides insights into each user's behavior on your website or application in real time to refine your customer journey.

Pros from reviewers

  • Multiple Custom Domains: With Encharge, users can send emails from multiple verified domains. This is beneficial for users who manage emails for different companies, as it allows them to send emails from various custom domains.

  • User-Friendly Interface: Encharge has a slick and intuitive user interface, making it easy to use. Users can easily create flows and the built-in email validation system eliminates the need for another app or software.

  • Cost-Effective: Encharge offers competitive pricing compared to other email marketing software like MailChimp and ActiveCampaign. Users have found Encharge to be a more affordable option, especially for small businesses and startups.

  • Excellent Customer Support: Users have praised Encharge for its excellent customer support. The team is responsive and committed to improving the product based on user feedback.

  • Advanced Email Automation: Encharge allows users to create automation triggered by activities such as has opened email or has not clicked for drip campaigns. This feature is particularly useful for sending follow-up emails and newsletters.

Cons from reviewers

  • Absence of a native form builder: Users have to rely on external apps to create forms and connect them with Encharge, which can be inconvenient for those who are not tech-savvy.

  • Lack of ecommerce support: Encharge currently does not support ecommerce, which can be a disadvantage for businesses that operate in this sector. Native integration with platforms like Shopify or Woocommerce is currently missing.

  • Absence of double opt-in feature: This is a mandatory feature for many businesses, but it is currently not implemented in Encharge.

  • Potential for price increase: While the current pricing is comparable to other similar software, there is anticipation that the prices may increase in the future.

  • Limited knowledge base: Users have noted that the knowledge base could be improved to provide more information on trending industry topics and to help users make the most of the software.

Main features

Starting Price

$99

/ month

Free Plan

No

Segment your users finely

Create custom flows

Behavioral insights

Send transactional emails

Integration freedom

Encharge and ActiveCampaign are both highly regarded marketing automation platforms, but they offer distinct experiences shaped by their different approaches to automation, feature sets, and user interface design. The primary differences lie in their focus areas and the depth of features tailored to various business needs.


Encharge is known for its powerful, behavior-driven automation workflows that enable businesses to create highly personalized customer journeys. It excels in tracking user behavior across multiple touchpoints, allowing marketers to trigger actions based on real-time events. This makes Encharge particularly appealing to companies that prioritize dynamic, event-based marketing strategies. The platform also integrates smoothly with numerous third-party tools, enhancing its flexibility for businesses that rely on a diverse software ecosystem. Encharge's user interface is designed with simplicity in mind, offering an intuitive drag-and-drop editor that makes building...

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Encharge

Automated and behavior-based marketing emails

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Save up to $3,594

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ActiveCampaign

Marketing automation for your growth

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Save up to $1,610

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Who is Encharge best for according to our reviewers?

  • Bloggers: Bloggers can use Encharge to keep their readers informed about new posts and changes on their websites. The software allows for categorization and tagging of subscribers for targeted emails and the Flow Builder feature can automate many marketing tasks

  • Chatbot Developers: Encharge's refined user experience and visual builder make it a standout choice for chatbot developers. The software allows for creating flows based on user actions, tags, leads, or any chosen criteria, offering a high-level view of campaign structures.

  • Email Marketers: Encharge is ideal for email marketers due to its user-friendly interface, automation flows, and lead scoring features. It allows for deep automation and integrates well into existing workflows, making it a powerful tool for nurturing and segmenting leads

  • Small to Medium Businesses: These businesses can benefit from Encharge's automation flows for drip newsletters and follow-up emails. The software allows sending emails from multiple custom domains, which is ideal for businesses operating under different brands

  • SaaS Companies: Encharge's sleek UI/UX and native integrations make it a good fit for SaaS companies. Although it currently lacks e-commerce support, it's feature-rich functionality can save money compared to more expensive alternatives like ActiveCampaign

  • Encharge Reviews

    4.5

    Encharge rating

    4.8

    Ease of use

    4.8

    Customer service

    4.8

    Value for money

    4.6

    Likelihood to recommend

    4.7

    Features

    24 Encharge Reviews

    4.5 (24 reviews)
    Leave a review
    • Barbara Garcia

      A/B Testing: An Invaluable Tool for Optimizing Marketing Strategies

      The A/B testing feature has been invaluable in helping me optimize my marketing strategies. It's easy to use and provides insightful data

      September 16, 2024

    • Andrew

      Comprehensive Email Automation Software Review

      There are numerous email marketing services available, but Encharge stands out with its comprehensive features that don't feel overwhelming. The interface is user-friendly and easy to navigate. Although it appears to be designed for SaaS businesses, it provides robust marketing automation for content creators like me. I appreciate the ability to manage multiple projects under one account, which saves me from the hassle of creating separate accounts for different ventures. As a young startup, I hope they can maintain their service in the long run so I won't have to switch again.

      September 10, 2024

    • Carl

      Sleek Software

      I find Encharge to have a sleek UI/UX that simplifies the initial setup. I particularly like their drag and drop builder, which reminds me of AutopilotHQ. I do wish they offered more e-commerce integrations, but I believe these will be added over time. Currently, Encharge is excellent for SAAS, as reflected in their integrations. The price difference between the Growth and Premium plans is reasonable. It's a solid competitor to Active Campaign. Overall, it's a good tool with dedicated founders committed for the long term. I consider this a winning tool.

      August 31, 2024

    • Anthony D

      Maximizing Content Creation with Encharge

      I manage multiple blogs and my readers appreciate staying informed about new posts and changes on my websites. I need a service that allows my readers to subscribe to my mailing list. Encharge meets this need by storing my subscribers and giving me the option to categorize them into groups and tag them. This enables me to send highly targeted emails to my audience. The Flow Builder feature in Encharge allows me to automate many of my marketing tasks. I use several automations for communication and marketing in Encharge, thanks to the robust Flow Builder. It's a powerful and mature automation SaaS software. However, I'm surprised that a mandatory feature like double opt-in isn't already implemented. I chose Encharge for its modern user interface and features. I switched to Encharge from Automizy because I feel Encharge is more mature.

      August 24, 2024

    • Albert Miller

      Encharge's Email Automation: A Time-Saving Game-Changer

      The email automation feature in Encharge is a game-changer. It has saved me countless hours by automating routine tasks

      August 20, 2024

    • Brian N

      Encharge: Real-Time Analytics for Effective Campaigns

      As a digital marketer, I appreciate the depth of analytics provided by Encharge. It allows me to track and measure the effectiveness of my campaigns in real-time

      August 13, 2024

    • Rebecca A

      Fantastic Marketing Tool with Behavior-Based Segmentation Feature

      Encharge allows me to achieve deep automation quickly and easily. It integrates into my workflow better than any other email product I've tried. It offers unlimited emails, automation flows, and broadcast emails on all plans. It uses SendGrid and AWS, ensuring seamless and fast email deliverability. The UI/UX is simple and intuitive. For me, the ease of use and power it offers is more than worth the price. It's hard to find such a tool at a reasonable price.

      August 4, 2024

    • Deborah

      An Excellent Software Alternative to ActiveCampaign

      I find the UI and UX of Encharge to be slick and intuitive, making it easy to use. It already has a decent amount of native integrations and with the webhook in place, the possibilities seem endless. However, it's disappointing that it doesn't currently support ecommerce, as it seems they've been focusing on SaaS. I think it would be great if Shopify or Woocommerce were natively integrated. With its feature-rich functionality, Encharge could save me money compared to using expensive ActiveCampaign. I'm excited to see new players challenging the big names in the email automation industry and I'm looking forward to seeing Encharge grow. I hope they will implement ecommerce integration, which would make this app a must-have in every marketer's toolbox.

      July 29, 2024

    • Christine D

      Off to a Decent Start with Encharge

      I'm not entirely satisfied with the Encharge software. I'm considering continuing its use only if it can incorporate its own native form builder. At present, having to create an integration for each of our clients or our own landing pages is not what I expect from automation software. However, the software is very intuitive, the automation flows are easy to set up, and the customer support is excellent. The segmentation and lead scoring features are exactly what we need to nurture and segment our leads. My main frustration is the absence of a native form builder within the software. I have to use an external app to connect with Encharge, which is substandard in the current market. There are similar apps that offer native form builders, even with their free tier. Not everyone is a coder and can create zaps to use a form on their landing page. I chose Encharge because of a lifetime subscription that would help us lower costs in the long term. However, after seeing the lack of features, I may need to reconsider.

      July 22, 2024

    • Heather Garcia

      Encharge: Impressive Features for Months

      I've been using Encharge for a few months now and I'm thoroughly impressed with its robust features

      July 14, 2024

    • Ingrid S

      Encharge: Boosting Engagement with Personalized Marketing Messages

      I love how Encharge allows me to personalize my marketing messages based on user behavior. It's helped improve engagement rates across my campaigns

      July 9, 2024

    • Randy

      Enhanced Conversion Rates with Lead Scoring Feature

      The lead scoring feature has been instrumental in helping me identify and focus on high-value prospects. It's significantly improved my conversion rates

      July 1, 2024

    • Wayne

      Incredible Automation Software! Exceptional Support. Drag and Drop Builder

      I am impressed with the fantastic support provided by encharge. I find their Drag and Drop Builder to be the perfect tool for nurturing my clients through behavior-based email. The platform's integration with third parties is excellent. However, I believe there is room for improvement in their Knowledge Base to ensure we are always updated on trending industry topics.

      June 23, 2024

    • Mary Johnson

      An Email Marketing Tool Not to Be Missed

      As a chatbot developer, my transition to Encharge has been the smoothest I've experienced. The user experience is highly refined, and creating flows based on user actions, tags, leads, or any chosen criteria is flawless. The visual builder is a standout feature, allowing a high-level view of campaign structures. Encharge's platform is well-designed, their support is highly responsive, and they seem to have many more updates in the pipeline, which I'm excited about. I highly recommend it!

      June 18, 2024

    • Lachlan M

      Superb Tool for Drip & Auto Marketing

      I believe that encharge has an excellent interface with superior UIUX compared to other more technical interfaces on the market. I find it easy to create a flow and appreciate the built-in email validation system, which eliminates the need for another app or software. Although I've only sent 5 emails, the delivery seems good. The ability to create Drip & auto marketing is impressive and there are many integrations available, making the system more flexible and convenient to use. Overall, I would recommend encharge if you're looking for a drip marketing automation tool.

      June 11, 2024

    • Hannah Jones

      Exceptional Experience with Encharge and its Genius Manager

      I've had an absolutely fantastic experience with Encharge! My lifetime account has been nothing short of amazing. Vince Stoyanov, the manager, is an absolute genius in his field. I'm convinced he's got an extraordinary mind that's always buzzing with innovative ideas!

      June 4, 2024

    • David A

      Excellent Beginning

      After using encharge for a week, I believe it's an excellent beginning to what will likely be an outstanding product. It already includes many great features and according to the roadmap, more will be added soon. I think I might stop searching for a more feature-rich product at this price.

      May 26, 2024

    • Walter S

      Effective Marketing with Customer Segmentation

      I've found the customer segmentation feature particularly useful for targeting specific demographics within my customer base. It's made my marketing efforts much more effective

      May 20, 2024

    • Willie N

      Smart Pick for Email Marketing

      I was lucky enough to stumble upon the Encharge app for my email marketing needs. At first, I was reluctant to leave a review, but the team's commitment to improving the product inspired me to share my experience. I had been using Mailerlite for over a year, but it didn't provide good value for money and the setup was time-consuming. However, with Encharge, everything has been top-notch. Their welcome email and guidance were thorough and considerate, which really impressed me. They also offer a roadmap for adding more features to their product. What I value most is their user-friendly interface and the number of contacts provided, which far surpasses Mailerlite. After using it for a few days, I upgraded my plan from 10,000 to 15,000 contacts, confident that their interface would help me drive more traffic. I still have to learn this email marketing app from scratch.

      May 12, 2024

    • Daniel M

      Efficient Marketing Automation with User-Friendly Interface

      it has streamlined my marketing automation processes significantly. The user interface is intuitive and easy to navigate, making it a pleasure to use

      May 7, 2024

    • Marshall

      Encharge: Seamless Integration for Enhanced Productivity

      The integration capabilities of Encharge are impressive. It seamlessly integrates with other tools I use daily, enhancing my productivity

      April 30, 2024

    • Eugene Jones

      Incredibly Fantastic Autoresponder!

      I find the software, encharge, extremely useful as it connects with my Facebook ads, automatically adds subscribers, and includes great features like lead scoring that allows me to analyze the quality of leads. I appreciate the built-in templates and flow builders, which make the autoresponder very handy. The integration with Stripe is another brilliant feature. The software also connects with Zapier and Webhooks. I love that there's no limit on how many emails and broadcasts I can send, making it the perfect app for businesses of all sizes. I can even use the platform to remove the “via encharge-mail.com” notice on my emails and improve deliverability with custom email domains. Overall, it's a super awesome service!

      April 23, 2024

    • Eric S

      Exceptional Customer Support: Encharge Goes Above and Beyond

      Encharge's customer support team deserves a special mention. They've been responsive and helpful whenever I've had queries or issues

      April 13, 2024

    • Irene Miller

      Superior Choice to ActiveCampaign: Encharge

      I've been a loyal user of ActiveCampaign for years, but it's become quite expensive, particularly as I aim to grow my audience. Adding a Facebook retargeting feature would further increase the cost. I was reluctant to switch as I had previously used Cinvertbox and Mailchimp, and found ActiveCampaign superior in many aspects. However, I've been pleasantly surprised by the ease of use and deliverability of Encharge. I can now confidently grow my list without constantly trying to stay under the next pricing tier to save money. My email marketing is more about nurturing than sales, and the high fees without direct ROI is why I left ActiveCampaign. I appreciate how user-friendly Encharge is and how quickly everything loads compared to ActiveCampaign. There are a few useful features that are still missing, but nothing that stops me from doing what I need. Plus, they're quick to implement their roadmap ideas. I switched to Encharge because ActiveCampaign is too costly for small businesses.

      April 13, 2024