What is Act-On?
Pros from reviewers
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User-Friendly Interface: The software is visually attractive and user-friendly, with features such as drag-and-drop, list segmenting, lead scoring options, and integrations
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Cost-Effective: Despite some concerns about pricing, many users appreciate the cost-effectiveness of Act-On and the accomplishments they can achieve with it.
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Effective Visitor Tracking: Act-On provides consistent visitor tracking, enabling users to monitor customers who visit their website and their subsequent page visits
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Comprehensive Marketing Tool: Act-On assists in driving leads, gaining marketing insights, and creating automated programs using simple templates. It offers customizable automated program templates that are crucial in generating leads
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Enhanced Efficiency: Act-On has revolutionized client communication by automating personalized email campaigns, eliminating the need for manual input each time. This boosts productivity and optimizes resources
Cons from reviewers
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Inflexible scheduling: Act-On does not allow users to schedule integrating segment runs earlier than four hours, which can pose problems for time-sensitive tasks
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Inability to track incognito visitors: Act-On struggles to track visitors who use incognito windows or private browsers, limiting its ability to provide comprehensive visitor tracking data
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High pricing: Act-On's pricing is considered high by some users, which can be a deterrent for small businesses or those with limited budgets
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Poor customer service: Some users have reported issues with Act-On's customer service, particularly for customers based in Australia, which can affect user experience and satisfaction
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Slow loading and unintuitive interface: Act-On has been reported to be slow to load and not intuitive to use, with some users also reporting broken links, which can hinder productivity and user experience.
Main features
Starting Price
Free Plan
Intelligent lead scoring
Dynamic content personalization
Real-time analytics
Seamless CRM integration
Powerful marketing automation
Starting Price
N/A
Free Plan
No
Intelligent lead scoring
Dynamic content personalization
Real-time analytics
Seamless CRM integration
Powerful marketing automation
How Act-On compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Act-On best for according to our reviewers?
Small Business Owners: For small business owners, Act-On can be a cost-effective solution for automating personalized email campaigns and optimizing resources. It can handle more client requests without compromising on quality or spending excessive time on manual tasks
Experienced Users: Those who have been using Act-On for years across different jobs will find it continually evolving to meet their needs, including email campaigning and integrations with various tools
Dissatisfied Users: Some users may find Act-On slow to load, not intuitive, and have issues with freezing or locking up. These users may also experience difficulties with customer service and the cancellation process.
Marketing Professionals: Act-On is a valuable tool for marketing professionals, offering features such as visitor tracking, drip campaign creation, and customizable automated program templates. It assists in driving leads, gaining marketing insights, and creating automated programs using simple templates
CRM Users: Act-On is suitable for CRM users due to its ability to integrate with other tools like DocuSign and Calendly. It also offers features similar to SalesForce, although it lacks full enterprise features
Act-On Reviews
4.5
Act-On rating
4.0
Ease of use
4.5
Customer service
3.9
Value for money
4.0
Likelihood to recommend
4.1
Features
24 Act-On Reviews
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Alexis Martinez
Act-On: A Game-Changer for Successful Marketing Campaigns
Using Act-On as a marketing automation tool has been a game changer for my marketing campaigns. When I first started using it, I realized that my organization wasn't as efficient as I thought. Act-On pushed me to reevaluate my campaigns, their structure, and my expectations. For the first time, I was able to effectively segment and target my audience, leading to a significant increase in my opening and click rates. I was able to generate more interest by sending relevant content to my audience, resulting in more qualified and interested leads. Act-On allowed me to track my audience and create reports on my tasks and projects, such as events, webinars, and digital campaigns. It has become an essential part of my marketing tech-stack. However, it's important to clearly define your needs and goals before using Act-On. It's a powerful tool for building segmentation, automated programs, and nurturing programs, and it can be integrated with many other tools. It took me a few months to fully understand and utilize its features.
September 16, 2024
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Joyce B
Tech Support Team is Exceptional
I am satisfied with my choice of ACT as my CRM due to their highly knowledgeable technical support team. They have efficiently resolved every issue, which is crucial for my business.
September 9, 2024
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Zachary Miller
Effective Lead Scoring with Act-On
The lead scoring feature of Act-On is very effective. It helps us identify and prioritize potential customers, thus improving our conversion rates
August 31, 2024
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Madison B
Highly Beneficial!
I find ACT! to be a fantastic addition to our office, having used it for several years. It's incredibly useful, particularly because all our computers can link up on the shared program. In my experience, ACT!'s customer service is unparalleled and the best I've ever encountered. I highly recommend it.
August 27, 2024
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Heather F
User Since Version 1: My Act-On Experience
I have been using Act-On since its first version. Over time, it has evolved, adding features similar to SalesForce, but it still lacks full enterprise features. Some features that were added in previous versions have been removed, such as the ability to add external program access. I appreciate the ability to add tables, but I am disappointed by the cost. Until a few years ago, Act-On was a perpetual license. However, the shift to a subscription model has led potential customers to consider other lower-cost subscription products. I suspect this change may have slowed down the acquisition of new customers for Act-On.
August 19, 2024
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Quilla S
Improved Productivity with User-Friendly Interface and Robust Features
its user-friendly interface and robust features have significantly improved our productivity. The email automation feature, in particular, has streamlined our communication process
August 12, 2024
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Doris S
Efficient Marketing Campaign Management with Act-On
I have found Act-On to be an incredibly efficient tool for managing our marketing campaigns
August 4, 2024
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Roy G
Streamlining Social Media Management with Act-On's Integration
Act-On's social media integration is another feature that stands out. It allows us to manage all our social platforms from one place, saving us considerable time
July 30, 2024
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Douglas
Enjoying Act-On!
I appreciate the cost-effectiveness of Act-On and the accomplishments I can achieve with it.
July 23, 2024
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George Garcia
Effortless Virtual Event Management with Act-On's Webinar Feature
The webinar feature in Act-On has made virtual events management a breeze for us. It's easy to set up and provides great attendee insights
July 15, 2024
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Beverly R
Excellent Software
I find Act-On to be a great program, particularly the Pro version. I use it in the office and on my phone, basically everywhere. It's very simple to use and it's on-site, not cloud-based, so my data remains private.
July 8, 2024
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Gloria F
Act-On's Landing Page Builder: A Game-Changer for Engaging and Traffic-Boosting Pages
I find the landing page builder in Act-On very useful. It's easy to use and has helped us create engaging pages that drive traffic
June 30, 2024
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Jessica F
Act! Still Effective for Me
I have been using Act-On for years across different jobs. It has evolved to include email campaigning and integrations with tools like DocuSign and Calendly, which have increased its usefulness to me over time. While there may be other products that perform better, I have never felt the need to look for alternatives as Act-On continues to meet my needs.
June 25, 2024
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Lisa B
Act-On's Analytics: Shaping Our Marketing Strategies
I am particularly impressed with Act-On's analytics capabilities. It provides detailed reports that have been instrumental in shaping our marketing strategies
June 15, 2024
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Olivia Rodriguez
Appreciating ACT's Capabilities
While I appreciate ACT's capabilities, I am quite disappointed with its current and previous versions due to persistent issues of freezing/locking up. Despite multiple attempts by technicians to fix the problem, it keeps recurring.
June 9, 2024
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Noah E
ACT-On Delivered Excellence
Act! has revolutionized our client communication by automating personalized email campaigns, eliminating the need for manual input each time. This has significantly boosted our productivity, allowing us to handle more client requests without compromising on quality or spending excessive time on manual tasks. Act! has helped us optimize our resources, both human and time, and has become an indispensable tool for our business.
June 1, 2024
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Heather S
Act-On's CRM Integration: A Game-Changer
Act-On's CRM integration has been a game-changer for us. It seamlessly syncs with our existing system, making data management much easier
May 25, 2024
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Jesse
Act-On: A Game-Changer for Our Sales & Marketing Operations
I value Act-On's consistent visitor tracking and quick drip campaign creation from the same platform. It's especially helpful in tracking customers who visit our website and their subsequent page visits. However, I wish Act-On could devise a way to track visitors using incognito windows or private browsers.
May 21, 2024
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Irene Brown
Effortless and Adaptable CRM with No Unneeded Complexity
I have been using Act! for decades and still find it unbeatable in most situations, especially where complexity is not beneficial. Despite being aware of recent developments in the CRM world, I still prefer Act! due to its flexibility and clarity, without any unnecessary complexities. For me, Act! still deserves a triple A rating.
May 11, 2024
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Rowena G
Exploring the Unique User Experience and Value of Act-On Software
Act-On software is a unique platform that takes its time to load, ensuring all features are ready to provide an immersive user experience. It's a software that encourages exploration and learning, with a layout that's not immediately obvious but becomes second nature once you've spent some time with it. I had an interesting experience with my company's subscription - I initially thought about cancelling it, but then realized the value it brings to our operations. The company even went ahead to secure another £5 from my account, which I initially thought of as a mistake, but later realized it was a worthwhile investment. Their customer service is firm and confident, standing by their product and its pricing.
May 7, 2024
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Lawrence
Tailored Marketing: Act-On's Customization Options
I appreciate the customization options that Act-On offers. It allows us to tailor our marketing efforts to suit our specific needs
April 29, 2024
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Jason S
Commendable Customer Support: Act-On's Prompt Solutions
The customer support team at Act-On is commendable. They are always ready to assist and provide solutions promptly
April 20, 2024
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Kimberly W
Achieving Objectives and Generating Leads with Act-On
My overall experience with Act-On has been excellent. It has assisted me in driving leads, gaining marketing insights, and creating automated programs using simple templates. Act-On provides customizable automated program templates that have been crucial in generating leads for my marketing plan. The software is visually attractive and user-friendly, with features such as drag-and-drop, list segmenting, lead scoring options, and integrations. However, the pricing is a bit high and the inability to schedule integrating segment runs earlier than four hours has posed some problems. I chose Act-On because I needed a comprehensive social media and automation tool. It was highly recommended and after a test drive, its ease of use and functionality proved itself.
April 14, 2024
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Russell W
Act-On: A Tale of Overpromises and Underdeliveries
Overall, I would give Act-On a low pass. My experience was tainted by issues with customer service, slightly high pricing, and lack of proper development. If I had the chance to go back, I would have chosen HubSpot or Marketo. Currently, after using Act-On for 3-4 years, we have cancelled our account and are now using a stack of SaaS solutions tied into our practice management system. This is more cost-efficient, user-friendly, and offers better customer service. I would advise businesses considering Act-On due to the price of competitors to use a stack approach instead. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be a better choice. I would particularly warn against Act-On due to their poor service, especially for Australian-based customers. The system was easy to use and the set-up process for lead nurturing, forms, creating newsletters, and other tools were useful. However, the negatives outweighed the positives.
April 13, 2024