Unbounce is a SaaS software designed to optimize marketing efforts. It enables users to create appealing, personalized landing pages with just a few clicks. The tool is geared towards helping businesses achieve their conversion goals swiftly and efficiently. Unbounce offers a user-friendly interface, making it easy for marketers to design and test landing pages, ultimately improving their campaign performance.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Unbounce?
  • 04How Unbounce compare to similar software?
  • 05Who is Unbounce best for according to our reviewers?
  • 06Unbounce Reviews

What is Unbounce?

Unbounce is a marketing tool designed to assist in digital strategy by creating effective landing pages that attract and convert customers. It uses artificial intelligence to simplify page creation and enhance campaign performance. Unbounce guides users through each step, offering pre-optimized landing pages that can be customized to meet specific objectives. Its Smart Builder tool enables the design of impactful, mobile-optimized landing pages quickly, while Smart Copy aids in content creation for ads and emails in six languages. Unbounce facilitates the conversion of new customers into leads and ensures a high return on investment by improving marketing practices. Its marketing automation capabilities make the conversion process seamless, from page design to the buying process.

Pros from reviewers

  • Versatile Integration: Unbounce integrates with almost every software, simplifying the process of pushing subscriber data to other programs

  • A/B Testing: Unbounce allows for A/B testing of landing pages, enabling continual tweaking and optimization for better conversions

  • User-Friendly: Unbounce is easy to use and does not require any coding knowledge, making it accessible to users of all skill levels

  • Enhanced User Experience: Unbounce allows for the creation of highly targeted landing pages with specific wording and images, leading to a more personal and relevant experience for users.

  • Easy Customization: Unbounce's drag & drop, click and drag features, and attractive templates make designing landing pages a breeze, even with minimal technical knowledge

Cons from reviewers

  • Lack of general template script: Unbounce does not have a general template script, which means things like the fav icon have to be manually set for each page

  • Inadequate customer support: Some users have reported that the support team can be unresponsive and arrogant, leading to frustration and dissatisfaction

  • High pricing for small businesses: Unbounce may not be very small business-friendly in terms of pricing, making it less accessible for smaller companies or startups

  • Limited scheduling capabilities for recurring content: Unbounce falls short when it comes to evergreen scheduled content. For example, setting up a recurring webinar requires updating the same landing page every week with new dates or creating separate landing pages

  • Complex conversion tracking: Conversion tracking, especially when using Google Tag Manager, can be complex and inconvenient, making it difficult to understand and improve the conversion rate for landing page variants.

Main features

Starting Price

$99

/ month

Free Plan

No

One tool for all your goals

Stop wasting time on copywriting

Benefit from automatic conversion improvement

Full integration with your daily tools

Customize your landing pages

When comparing Unbounce vs ClickFunnels, both platforms excel in facilitating the creation of conversion-focused landing pages and sales funnels, yet they diverge in certain key aspects.


Unbounce prides itself on its intuitive drag-and-drop editor, enabling users to effortlessly design and customize landing pages without any coding knowledge. It emphasizes flexibility and ease of use, empowering marketers to quickly iterate and optimize their campaigns for maximum conversions. Additionally, Unbounce offers robust A/B testing capabilities and detailed analytics tools, allowing users to fine-tune their pages based on real-time data insights.


In contrast, ClickFunnels takes a comprehensive approach to sales funnel creation, providing users with a complete suite of tools to build, launch, and manage entire sales funnels from start to finish. With ClickFunnels, users can create multi-step funnels complete with landing pages, sales pages, order forms, and upsell/downsell sequences, all...

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Unbounce

A marketing platform to boost your conversion rate

20% off your first three months or your annual plan on Unbounce

Save up to $540

Get Unbounce deal
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ClickFunnels

All-in-one sales funnel management

1 month free on the Pro plan on ClickFunnels

Save up to $197

Get ClickFunnels deal

Unbounce and Webflow are both powerful tools in the digital marketing and web design industries, but they cater to distinct needs and user bases. Understanding the differences between these platforms can be crucial when choosing the right tool for your specific web development and marketing goals.


Unbounce is primarily focused on optimizing landing pages for higher conversion rates. It provides a user-friendly platform with a drag-and-drop editor that allows marketers to create, publish, and test landing pages without needing deep technical knowledge or coding skills. The strength of Unbounce lies in its optimization tools, such as A/B testing and dynamic text replacement, which help in fine-tuning campaigns to achieve better results. This makes Unbounce particularly beneficial for marketers and businesses looking to maximize the effectiveness of their advertising campaigns through targeted landing pages.


Webflow, on the other hand, offers a more comprehensive set of web design tools...

logo unbounce

Unbounce

A marketing platform to boost your conversion rate

20% off your first three months or your annual plan on Unbounce

Save up to $540

Get Unbounce deal
logo webflow

Webflow

Create powerful websites, without having to code.

1 year free on a CMS site plan on Webflow

Save up to $348

Get Webflow deal

Several differences between Unbounce and Wix may influence your decision on which platform is better suited for your needs. Primarily, these differences stem from their intended target audiences and the core functionalities they offer.


Unbounce is primarily designed for marketers and digital agencies focused on maximizing conversions through highly optimized landing pages. It provides robust tools tailored for creating and testing custom landing pages without needing extensive coding skills. Unbounce's platform emphasizes conversion rate optimization (CRO) features, including A/B testing, dynamic text replacement for PPC campaigns, and advanced targeting options to improve the effectiveness of your marketing campaigns.


On the other hand, Wix is aimed at a broader audience, including small business owners, entrepreneurs, and individuals who want to create a comprehensive online presence. Wix offers an intuitive drag-and-drop website builder that makes it easy for anyone to design a...

logo unbounce

Unbounce

A marketing platform to boost your conversion rate

20% off your first three months or your annual plan on Unbounce

Save up to $540

Get Unbounce deal
logo wix

Wix

Website creation solution

10% off monthly or annual plans on Wix

Save up to $63

Get Wix deal

Who is Unbounce best for according to our reviewers?

  • Small Business Owners: Small business owners can use Unbounce to create landing pages without needing to wait for developers. However, Unbounce might not be very small business-friendly in terms of pricing, and it's easier to use a WordPress plugin if you work mostly with WordPress

  • Web Developers: Web developers can use Unbounce to create landing pages and form popups without needing resources from development or design. It offers added functionality of Webhooks and integrations for power users and developers. However, the number of pop-ups you can create on a standard account is limited compared to the number of forms you can create.

  • Photographers: Unbounce can be used by photographers to create targeted landing pages for their photography company and for several clients who partner with them in their marketing efforts. The software's best features are its user-friendliness and the elegant, simple design templates

  • Online Marketers: Unbounce is a crucial tool for online marketers looking to focus their efforts and boost conversions. It allows them to create highly targeted landing pages with specific wording and images based on any parameter they require, aiding in generating more leads and closing more sales

  • SaaS Companies: Unbounce provides many options for building a high-converting landing page and is quite easy to use, even for beginners. Features like popups and sticky bars make it a landing page platform worth considering, especially for SaaS companies

  • Unbounce Reviews

    4.2

    Unbounce rating

    4.5

    Ease of use

    4.5

    Customer service

    4.2

    Value for money

    4.3

    Likelihood to recommend

    4.4

    Features

    24 Unbounce Reviews

    4.2 (24 reviews)
    Leave a review
    • Bobby Johnson

      Unbounce's Pop-up and Sticky Bar: Boosting Lead Capture without User Disruption

      The pop-up and sticky bar features of Unbounce have helped me capture more leads without disrupting the user experience on my landing pages

      September 15, 2024

    • Jacob D

      Effortlessly Construct and Evaluate Landing Pages

      Unbounce is a user-friendly platform for building landing pages and conducting A/B testing. It's loaded with features that enhance my landing pages. I especially value the A/B testing feature, which lets me experiment with different versions of my landing pages. The platform also provides a handy copy-paste function between landing pages and the capability to create reusable blocks. There's a broad selection of templates available, which simplifies content decisions for my landing pages. The best part is, I can do all of this without any coding knowledge. However, I've found conversion tracking to be complex, particularly when using Google Tag Manager. Advanced tracking like events necessitates custom implementation and isn't compatible with the main integration, which can be inconvenient. I've also experienced problems with incomplete data from page variants on Google Analytics, including missing bounce stats. This makes it difficult to comprehend what's happening on my pages and enhance the conversion rate for my landing page variants.

      September 9, 2024

    • Stephanie Brown

      Efficient Solution for Rapid Landing Page and Pop-up Creation

      I've had a fantastic experience with Unbounce, having created numerous landing pages to gather data for both my company and our clients. The ability to integrate this data capture into our backend database and email campaign systems has proven invaluable. Unbounce's provision of pop-ups and sticky bars has also boosted our conversion rates and signups to our magazine websites. The software is user-friendly with a drag and drop editor, but also offers added functionality of Webhooks and integrations for power users and developers. However, the number of pop-ups you can create on a standard account is limited compared to the number of forms you can create. I chose Unbounce for its integration features and design tools and switched to it for its ease of control and ability to design attractive pages easily. The vendor responded to my feedback in April 2020, expressing their pleasure at hearing that I found their popups and stickybars useful for my campaigns.

      August 31, 2024

    • Forrest S

      Commendable Customer Support: Unbounce's Responsive and Knowledgeable Assistance

      Unbounce's customer support is commendable. They are responsive, knowledgeable, and always ready to assist

      August 26, 2024

    • Willie A

      Effortless Integration: Unbounce Streamlines Workflow with CRM, Email Marketing, and Analytics Tools

      I appreciate the integration capabilities of Unbounce. It seamlessly integrates with my existing CRM, email marketing, and analytics tools, streamlining my workflow

      August 17, 2024

    • Quentin D

      Stunning Landing Pages in a Flash!

      I use Unbounce to create targeted landing pages for my photography company and for several clients who partner with us in our marketing efforts. The software's best features are its user-friendliness and the elegant, simple design templates. Even without coding knowledge, I can create over four targeted landing pages per week, which allows me to focus more on research and strategy rather than design. I've eliminated the need for a middleman, making it incredibly easy to experiment with new element positions, colors, and more. The template galleries are beautiful and based on conversion-tested models, providing a great starting point. Besides design, Unbounce has simplified domain, sub-domain, and URL redirection management for me, without a steep learning curve. The reporting and analytics tools are also very helpful and easy to understand. Although it can be a bit pricey and sometimes challenging to find specific features due to the vast array of options, it's worth every penny. The help section is comprehensive and straightforward.

      August 13, 2024

    • Philomena D

      Graphic Designers Not Required for Stunning Landing Pages

      I appreciate Unbounce for its ability to create landing pages and form popups without needing resources from development or design. I find its A/B testing features excellent for continual tweaking and optimization. There are plenty of templates, so I don't need a graphic designer or web developer to create and test landing pages. I also value the ability to A/B/C/D test pages and have Unbounce automatically optimize for the best conversions. The tech support was excellent and helped me troubleshoot our PPC tracking info/Salesforce integration. However, I find it a bit frustrating that I have to map fields to Salesforce for every popup form individually. If I want to make a change, it's not universal, so I have to go through each one again and make the change each time. I received a response from the vendor, Jen, who suggested I try out their Smart Traffic feature.

      August 6, 2024

    • Tyler Davis

      Unbounce's Impressive Template Library

      I am impressed by Unbounce's vast template library. It offers a variety of professionally designed templates that cater to different industries and campaign types

      July 27, 2024

    • Rose R

      Unleashing Creativity with Unbounce: A User's Perspective

      I wholeheartedly recommend using Unbounce! It's one of the most unique tools I've ever used. I've spent hours creating content, and it's always exciting when the format changes unexpectedly. It has interesting quirks that add a layer of challenge and make it more engaging to use. I've spent a lot of time refining my work due to the dynamic formatting, which has actually helped me improve my skills. There's a sense of self-reliance that comes with using it, and the customer service always keeps you on your toes.

      July 22, 2024

    • Brittany D

      Unbounce's Dynamic Text Replacement Boosts PPC Campaigns

      Unbounce's dynamic text replacement feature has been a game-changer for my PPC campaigns. It has allowed me to create highly personalized landing pages that have increased my click-through rates

      July 14, 2024

    • William B

      Unbounce's Analytics: A Digital Marketer's Dream

      As a digital marketer, I appreciate Unbounce's comprehensive analytics and reporting capabilities. It provides me with valuable insights into my campaign performance

      July 6, 2024

    • Jennifer

      Unbounce: Streamlined Landing Pages for Efficiency and Quality

      I've noticed that Unbounce landing pages have a consistent, streamlined look - it's refreshingly simple and straightforward. If you're looking to add your own unique style, it might take a bit of navigating, but it's a fun challenge. I wonder if those who rate it highly, like myself, appreciate the code it produces, which I find intriguing. I think people choose it because they may not have coding skills, are pressed for time, or simply prefer a quick, efficient solution for creating landing pages. It's all about the convenience and efficiency of producing landing pages without compromising on quality.

      July 2, 2024

    • Kayla Johnson

      Impressive yet pricey

      I appreciate Unbounce, but I'm confused about having to pay for professional integrations, the limitation on custom domains, the absence of a light box opt-in form, and the starting price of $49. I've tried alternatives like Leadpages, Webydo, Webflow, etc., but they all have their own limitations. I'm waiting for a solution that addresses all these issues. Thanks for asking!

      June 23, 2024

    • Barbara A

      Effortless Landing Page Creation with Extensive Integrations

      The drag and drop editor in Unbounce is one of the simplest I've used among landing page builder software. The integrations are easy and there's a large user community ready to help with any issues. However, I find the reporting quite basic and complex landing pages can be slow. The price increased a few years ago and I now find it quite expensive. I chose Unbounce because of the early bird price. The vendor responded to my review, expressing their pleasure that I find their landing page builder easy to use and thanking me for my review.

      June 17, 2024

    • Crosby

      Effortless Design: User-Friendly Drag-and-Drop Builder for Stunning Landing Pages

      The software's drag-and-drop builder is incredibly user-friendly. Even without any coding knowledge, I was able to design attractive and effective landing pages

      June 8, 2024

    • Beckham D

      An Exciting Onboarding Adventure with Unbounce

      My onboarding experience with Unbounce was truly unique! The entire process was an adventure. Their product is innovative and they offer a comprehensive training program to ensure you fully understand how to use it. The staff is incredibly knowledgeable and they interact in a way that shows they really know their stuff. Plus, they have a unique billing system where they extend their trial period before any charges are made to your credit card. It was an exciting experience, I would highly recommend giving it a try!

      June 1, 2024

    • Zachary

      Unbounce: A Mediocre Marvel Bound to Baffle You

      As a user, buyer, and administrator of Unbounce for over 5 years, I appreciated the A/B testing and some design features. However, I was let down by the support team, which I found arrogant and unresponsive. I felt that simple features were designed to force constant upgrades and functionalities would often stop working. Overall, I found it to be a mediocre tool that caused frustration. After years of use, I realized there are better options out there. I initially chose Unbounce due to my lack of better judgement. I do appreciate the vendor's response and their willingness to address these issues to improve the user experience.

      May 27, 2024

    • Robert C

      Quicker Than Anything Else

      I find Unbounce to be an excellent tool for creating landing pages without needing to wait for developers. However, I do wish it had a general template script, so I could set things like the fav icon once and have it apply to all pages, rather than manually setting it for each one. I chose Unbounce because I trust the guy from (SENSITIVE CONTENT HIDDEN) and I appreciate the vendor's response and gratitude for my feedback.

      May 20, 2024

    • Anthony A

      Appreciating Unbounce's Proactive Security Measures

      I'm always amazed at how secure Unbounce is! It's so diligent in ensuring my account's safety, it logs me off even during short periods of inactivity, like when I'm discussing with a colleague or on a call. It's such a thoughtful feature that keeps my data protected. This is one of the most proactive tools I've used in a long time. I'm curious to know if other software is as dedicated to security as Unbounce is!

      May 14, 2024

    • Thaddeus D

      Effortless Landing Page Creation with Unbounce's Drag & Drop Feature

      Unbounce has empowered me to create highly targeted landing pages with specific wording and images based on any parameter I require. This has led to a more personal and relevant experience for my users, aiding me in generating more leads and closing more sales. It's a crucial tool for online marketers looking to focus their efforts and boost conversions. The Unbounce editor is a fantastic interface that enables anyone to easily create a custom, responsive landing page. Its drag & drop, click and drag features, and attractive templates make designing landing pages a breeze, even with minimal technical knowledge. It also provides excellent value as it allows me to create opt-in forms, notification bars, and pop-ups with ease. It integrates with almost every software, simplifying the process of pushing subscriber data to other programs. However, Unbounce falls short when it comes to "evergreen" scheduled content. For example, if I want to set up a recurring webinar, I have to update the same landing page every week with new dates or create separate landing pages.

      May 7, 2024

    • Debra B

      Unbounce: Exceptional Landing Page Tool

      I have found Unbounce to be an exceptional tool for creating and testing landing pages

      April 27, 2024

    • Anthony E

      Seriously Disappointing Experience with Unbounce

      The software, Unbounce, is worse than I initially thought. It appears visually appealing, but practically none of its features function properly. Even simple tasks like copying and pasting text are problematic, and its formatting is faulty. It attempts to be a multifunctional tool but fails in every aspect. Tasks that take 3 minutes in WordPress take a whole day in Unbounce. Despite its good looks, it's essentially useless.

      April 23, 2024

    • Jennifer Miller

      Improved Marketing Campaigns with A/B Testing

      its intuitive interface and robust features have significantly improved my marketing campaigns. The A/B testing feature, in particular, has been instrumental in optimizing my conversion rates

      April 14, 2024

    • Carolyn M

      Unbounce: A Must-Explore Landing Page Platform!

      I used to primarily work with WordPress before advanced plugins for building landing pages like Elementor, Thrive Landing Page builder, and Breezy were introduced. During that time, software like Instapage and Unbounce were very popular, and I tested all of them, including Leadpages. Unbounce was similar to the others with its clean user interface, organized dashboard, and fewer issues. It provides many options for building a high-converting landing page and is quite easy to use, even for beginners. Features like popups and sticky bars make it a landing page platform worth considering, especially for SaaS companies. However, Unbounce is not very small business-friendly in terms of pricing, and it's easier to use a WordPress plugin if you work mostly with WordPress. I appreciate the vendor's kind words and feedback, and I'm glad to hear that I'm getting value from the builder as well as the popups and sticky bars features.

      April 13, 2024