MailUp is a robust email and SMS delivery software that enables businesses to create, dispatch, and monitor email and SMS campaigns. It offers an intuitive interface, advanced automation capabilities, and analytics tools to enhance marketing strategies, boost customer engagement, and raise conversion rates. MailUp guarantees high deliverability through its sturdy infrastructure and strict compliance with anti-spam laws.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Mailup?
  • 04How Mailup compare to similar software?
  • 05Who is Mailup best for according to our reviewers?
  • 06Mailup Reviews

What is Mailup?

MailUp is an all-inclusive email and SMS delivery solution for businesses to send promotional content and newsletters to their customers. It offers a user-friendly platform with advanced features such as segmentation, automation, and personalization tools. Users can design professional emails using pre-existing templates or create their own. The software also provides analytics to track campaign performance and ensures high deliverability rates with its spam test and quality score features. MailUp integrates with various third-party applications like WordPress, Magento, and Zapier for added functionality. It is suitable for businesses of all sizes aiming to enhance their email marketing strategies. Special promotions are available on MailUp and similar software solutions.

Pros from reviewers

  • Value for money: MailUp offers a robust software with an intuitive interface and easy-to-use journey builder at a competitive price

  • Effective for email campaigns: MailUp is excellent for managing email communications, including monthly newsletters, and allows for the creation of interactive emails

  • Excellent support and training: MailUp provides quick, timely, and localized support and training, making it easy to learn and use

  • User-friendly with various features: MailUp is user-friendly and offers a variety of features, including the ability to integrate with external tools, create acquisition forms, and lead-oriented landing pages

  • Easy design process: MailUp offers a quick and simple design process for creating new email campaigns, with a drag and drop editor that makes designing emails effortless.

Cons from reviewers

  • Lack of SMS functionality: Despite its robust features, MailUp lacks SMS functionality which can limit the scope of communication channels

  • Limited automation capabilities: Despite its overall user-friendly nature, MailUp's automation features could be improved to function without the need for programmer intervention

  • Complicated data management: Managing recipients and using different lists can complicate data management, and the customizable registration fields could be expanded for better user experience

  • Absence of mobile version or app: Due to the complexity of the service, MailUp does not offer a mobile version or app, even in a limited form, which can limit accessibility for users on the go

  • Limited analytics dashboard: The statistics and analytics dashboard could be improved for better tracking of subscribers and unsubscribers, and finding quick assistance through the help section can be challenging.

Main features

Starting Price

N/A

Free Plan

No

User-friendly Platform

Email and SMS Delivery

Email Design Tools

Analytics Feature

Integration Capabilities

Who is Mailup best for according to our reviewers?

  • Italian-speaking users: MailUp offers quick, timely support in Italian, making it a suitable choice for Italian-speaking users who prefer native language support

  • Small to medium businesses: With its value for money, MailUp is a good choice for small to medium businesses looking for a cost-effective email marketing solution

  • Non-technical users: With its easy-to-use journey builder and intuitive interface, MailUp is a good fit for users who are not tech-savvy and require a straightforward, user-friendly platform

  • Newsletter creators: MailUp's platform is well-suited for managing monthly newsletter services, with features that allow for the creation of interactive email communications

  • Marketing professionals: With its comprehensive marketing automation solutions, MailUp is a good fit for marketing professionals looking for a robust software with various features and multiple integrations with external tools.

  • Mailup Reviews

    4.6

    Mailup rating

    4.5

    Ease of use

    4.5

    Customer service

    4.3

    Value for money

    4.4

    Likelihood to recommend

    4.4

    Features

    23 Mailup Reviews

    4.6 (23 reviews)
    Leave a review
    • Henry S

      MailUp's Impressive Deliverability: Ensuring Business Success

      The deliverability rate of MailUp is impressive. My emails always reach the intended recipients, which is crucial for my business

      September 7, 2024

    • Michael N

      Enhanced Customer Reach: MailUp's SMS Marketing Feature

      The SMS marketing feature in MailUp is a great addition. It allows me to reach my customers directly and instantly

      September 3, 2024

    • Debra S

      Exceptional Customer Support: MailUp Delivers Clear Solutions

      MailUp's customer support team is top-notch. They are always ready to help and provide clear, concise solutions to any issues I encounter

      August 25, 2024

    • Zoe

      Streamlining Your Marketing with MailUp

      The MailUp software allows me to send campaign templates via email, SMS or messaging apps like Messenger and Telegram. However, it doesn't connect with Viber, Whatsapp, Snapchat or Instagram.

      August 17, 2024

    • Marilyn M

      Large-Scale, Professional Campaigns with MailUp

      I have been using Mailup for over 3 years. Their website is very easy to use and the tools for creating newsletters are straightforward but professional. The service is highly user-friendly and professional. The pricing is also reasonable.

      August 12, 2024

    • Charles J

      An Excellent Tool for Email Management and Sending

      I've had a great experience with MailUp, which perfectly caters to our needs for managing our monthly newsletter service. At present, I don't see any alternatives. The platform enables us to create interactive email communications to supplement our regular newsletter communication. Initially, it may not seem very straightforward to manage the platform, despite its well-designed interface, so it requires some effort and time to use it correctly. Perhaps due to the service's complexity, there isn't a mobile version or app available, even in a limited form. I chose MailUp because it's an Italian company with a sales team that I had the chance to meet personally, as well as over conference calls. They have supported us throughout the pre-purchase analysis and initial stages of use, helping us to maximize the service offered.

      August 3, 2024

    • Olivia Martinez

      Top-notch Technical Support

      Immediate and always effective technical support. The staff is available, friendly and cooperative.

      July 28, 2024

    • Phoebe M

      Efficient Email Marketing Solution for Small Businesses

      I found MailUp to be a robust software with an intuitive interface. I particularly liked the easy-to-use journey builder, even for those not tech-savvy. The setup was fast with the assistance of a helpful salesperson and good support through FAQs. However, I was let down by the lack of SMS functionality and felt that the process of importing and configuring contacts could be more streamlined and simplified.

      July 21, 2024

    • Judy Brown

      MailUp Analytics: A Business Owner's Perspective

      As a business owner, I appreciate the detailed analytics provided by MailUp. It helps me understand my audience better and refine my marketing strategies

      July 15, 2024

    • Elora D

      Effective Audience Targeting with MailUp's Segmentation Feature

      The segmentation feature in MailUp has allowed me to target my audience more effectively, resulting in higher engagement rates

      July 8, 2024

    • Cheryl S

      My Initial Foray into Email Marketing with MailUp

      I find MailUp very easy to implement and I use it for a newsletter blog, making it a great choice. It's a historical software used by many big brands. However, it's a bit pricey at the higher tier and has no other downsides.

      July 1, 2024

    • Deborah G

      Satisfied with MailUp

      I am extremely pleased with MailUp and their Customer Service. MailUp offers a user-friendly platform for sending mass emails. Its pricing and features are praiseworthy compared to other similar platforms. However, some information needed during the initial setup was not very clear.

      June 24, 2024

    • Michelle Miller

      Seamless Integration: MailUp's Extensive Options Connect My Business Tools Effortlessly

      The integration options offered by MailUp are extensive and have allowed me to seamlessly connect it with other tools I use in my business.

      June 16, 2024

    • Bryan C

      MailUp: A Solid Choice for Email Design

      The best thing about Mailup is its user-friendly email designer and its ability to create user lists. However, some of its creative features seem outdated, such as the absence of animated images. Also, its pricing isn't very competitive compared to other similar services.

      June 10, 2024

    • Vaughn

      Building Weekly Email Campaigns with MailUp

      I appreciate MailUp's quick and simple design for creating new email campaigns. I particularly enjoy the drag and drop editor which makes designing emails effortless and allows me to achieve the desired branding for each campaign. However, I find the statistics and analytics dashboard could be improved as I struggle to track my subscribers and unsubscribers each month. While their support is excellent, finding quick assistance through the help section is challenging and I often resort to searching for answers on Google.

      June 1, 2024

    • Rachel Williams

      Crucial Strategic Partner

      As a strategic partner, I find MailUp positively decisive due to its effective platform, constant updates, and excellent ease of use.

      May 27, 2024

    • Jessica

      Game-Changing A/B Testing in MailUp

      The A/B testing feature in MailUp is a game-changer. It allows me to test different versions of my emails and choose the most effective one

      May 18, 2024

    • Jessica

      Intuitive Drag-and-Drop Editor: Simplifying Email Design for All

      The drag-and-drop editor in MailUp is very intuitive and makes designing emails a breeze, even for someone without design experience like myself

      May 13, 2024

    • Brenda Davis

      Effortless Email Campaign Management with Automation

      its user-friendly interface allows me to manage my email campaigns with ease. The automation feature has significantly improved my workflow

      May 5, 2024

    • Steven Johnson

      Complete Solution for Marketing

      MailUp is a comprehensive solution for marketing automation. The team is always available for training and updates.

      April 27, 2024

    • Steven Williams

      MailUp: The Essential Email Marketing Tool Every Agency/Client Should Have and Use

      I find MailUp to be user-friendly with various features and it allows for multiple integrations with external tools. It's excellent for creating acquisition forms and lead-oriented landing pages. However, managing recipients and using different lists can complicate data management. Also, I believe the customizable registration fields should be expanded. I switched to MailUp for its value for money and the support offered.

      April 21, 2024

    • Anthony R

      Back Office Review on MailUp Software

      I appreciate the professionalism of the back office representative and the interest that the company shows for its customers.

      April 14, 2024

    • Lauren E

      Benefits of MailUp for Marketing Professionals

      As a marketing professional, I find MailUp's features incredibly beneficial

      April 13, 2024

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