Adriel is a software platform designed to assist brand and agency marketers in identifying profitable campaigns, channels, and ad creatives. It offers intuitive dashboards that automatically generate comprehensive reports. Adriel enables teams to make informed decisions using standardized cross-channel data, storytelling visualizations, and real-time performance alerts. The platform simplifies the process of analyzing marketing data, making it easier for businesses to optimize their advertising strategies.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Adriel?
  • 04How Adriel compare to similar software?
  • 05Who is Adriel best for according to our reviewers?
  • 06Adriel Reviews

What is Adriel?

Adriel is an all-in-one solution for accessing and managing marketing data from over 600+ platforms, including Meta, Google, Microsoft Advertising, and TikTok. It provides intuitive dashboards that track key performance indicators (KPIs) such as total costs, click rates, conversion rates, cost per click (CPC), revenue, and return on ad spend (ROAS). Adriel's SaaS software allows for customization of reports and automatic tracking of all campaigns. It also supports teamwork with different access levels for collaborators. Currently, over 6,300 data-driven teams use Adriel daily to optimize their marketing performance. Notable clients include LG, Decathlon, Clarins, and Agorapulse.

Pros from reviewers

  • Easy setup and user-friendly interface: Adriel is easy to set up and has a user-friendly interface, making it accessible even to non-technical users. It also offers a unified view of all platform data, making it easier to share insights

  • Variety of integrations: Adriel offers a wide range of integrations for multi-channel ad campaigns, making it a versatile tool for managing ads across different platforms

  • Streamlined multi-channel ad campaign setup: Adriel simplifies the process of setting up multi-channel ad campaigns, saving users time and allowing them to focus on other aspects of their business

  • Comprehensive data analysis: Adriel provides extensive data from various sources, enabling users to make informed decisions about their ad campaigns. It also offers visually appealing data visualizations that are easy to understand

  • Cost-effective: Adriel offers attractive pricing and functionality, making it a cost-effective solution for businesses of all sizes. It combines all ad costs into one platform, eliminating the need to check each platform separately.

Cons from reviewers

  • Lack of automation for campaign suggestions: Despite its robust data gathering and analysis capabilities, Adriel lacks automated features for campaign suggestions, which could help optimize budgets and streamline the ad campaign process

  • Absence of a Dark Theme: For users who frequently work at night, the lack of a Dark Theme can make the interface's bright colors bothersome

  • Overwhelming volume of data for non-experts: While Adriel provides a wealth of data, it can be overwhelming for non-experts who may struggle to interpret and utilize this information effectively

  • Limited automation for report generation: Although Adriel is flexible and responsive, it could improve in areas of automation, such as automatically exporting and sending monthly reports to clients

  • Occasional inaccuracies in displayed information: Sometimes, the information displayed in Adriel's dashboard is not accurate, likely due to API issues with some of the networks, which can cause delays and confusion.

Main features

Starting Price

$299

/ month

Free Plan

No

Campaign scheduling

Centralize all your data

Maximize the impact of your marketing

Budget management

Improve your Return on Investment

Who is Adriel best for according to our reviewers?

  • Digital Marketers: Individuals managing ads on multiple platforms who want to easily monitor their spending and analyze data based on ad expenses and ROIs

  • Business Owners: Those who need to focus on other aspects of their business and want to streamline the process of setting up multi-channel ad campaigns

  • Small Business Owners: Those who need a user-friendly, cost-effective marketing dashboard to manage their campaigns and gain positive returns from their paid ads

  • Data Analysts: Professionals who rely on processing, analyzing, and reporting data findings and need a tool that provides comprehensive data from various sources

  • Report Creators: Individuals who regularly compile reports and need a tool that allows them to access and compare campaign data from various channels and networks on a single dashboard.

  • Adriel Reviews

    4.7

    Adriel rating

    4.6

    Ease of use

    4.7

    Customer service

    4.8

    Value for money

    4.3

    Likelihood to recommend

    4.6

    Features

    19 Adriel Reviews

    4.7 (19 reviews)
    Leave a review
    • Juan G

      Adriel Team's Commitment to Excellence: Continuous Updates and Improvements

      I appreciate the continuous updates and improvements made by the Adriel team, showing their commitment to providing a high-quality product

      August 12, 2024

    • Russell Davis

      Affordable and Feature-Rich Pricing Plans by Adriel

      The pricing plans offered by Adriel are reasonable and provide good value for money considering the robust features it offers

      August 6, 2024

    • Sandra Brown

      The Simple Solution My Clients Needed

      I generally have a positive opinion of the Adriel software, despite a few minor issues like previewing some of the copy and the logic of the chart breakdowns. However, it mostly works well, with only minor inconveniences. The setup is fairly straightforward, only requiring the connection of data sources and setting the desired graph type. The software is quite flexible and responsive, with generous limits and the ability to export reports. However, I think it could improve in areas of automation, such as automatically exporting and sending monthly reports to clients. The dashboard can also be a bit clumsy when trying to redesign it. I chose Adriel mainly for its excellent layout and competitive pricing.

      July 27, 2024

    • Jerry

      Efficient and User-Friendly Software

      I've had a positive experience with Adriel. Their dashboard is easy to navigate and allows me to make changes to my campaigns. When my IT person left, I turned to Adriel. They offer a reasonable price and are suitable for small businesses. The software is user-friendly and they assisted me with the setup. The vendor responded positively to my review, expressing their commitment to providing a cost-effective and beneficial marketing dashboard for users to gain positive returns from their paid ads. They have designed their dashboard to cater to all types of businesses, from agencies and medium-sized businesses to corporate levels. They responded in March 2021.

      July 22, 2024

    • Jose A

      Efficient Dashboard for Managing Paid Ads

      Before I started using Adriel, I would spend several hours compiling our monthly report. Creating an 'instant situation' report was also difficult as it required navigating through multiple dashboards for each network. Now, I can access this information anytime with just a click of a button. The interface is user-friendly and intuitive, allowing me to compare campaigns from various channels and networks on a single dashboard. This is much more efficient than switching between different networks and exporting data into a spreadsheet. Occasionally, the information displayed is not accurate, likely due to API issues with some of the networks. However, the customer support team is extremely helpful and usually resolves these issues within a few hours. The vendor responded in June 2022, expressing their delight that Adriel is helping me and my team save a lot of time in creating our marketing reports and thanking me for my ongoing support.

      July 13, 2024

    • Zoe

      Seamless Integration: A Review of the Software's Excellent Integration Capabilities

      I found the software's integration capabilities to be excellent, allowing me to smoothly integrate it with other tools I use in my business

      July 7, 2024

    • Virginia R

      Adriel's Reporting Feature: A Game-Changer for Decision-Making

      The reporting feature in Adriel is top-notch, providing me with detailed and accurate reports that have greatly assisted in my decision-making process

      July 2, 2024

    • Richard Smith

      Adriel: A Valuable Tool for Data Analysts and Advertisers

      Overall, I'm pleased with Adriel and intend to keep using it. I think it's a useful tool for data analysts or seasoned marketers. However, considering my current position and level of expertise, I feel it's somewhat underused. I'd recommend it to data analysts, marketers, or ad specialists, or anyone managing ads on multiple platforms who wants to easily monitor their spending. Adriel combines all your ad costs into one platform, removing the need to check each platform separately. It lets you analyze data and create reports based on your ad expenses and ROIs, and even switch ads on and off. However, I'm not a fan of the absence of a Dark Theme, as I frequently work at night and find the bright colors bothersome. As a writer and publisher, I find the volume of data overwhelming and wish Adriel could simplify things for non-experts. I would appreciate an automated insights tool that could interpret the data for me and provide actionable insights.

      June 25, 2024

    • Rhodes D

      Efficient Marketing Automation Software

      I was particularly impressed by the software's ability to automate my marketing campaigns, saving me a significant amount of time and effort

      June 17, 2024

    • Irene M

      Adriel: A Superior Solution for Data Aggregation and Visualization

      As a Digital Marketer and Data Analyst, I rely on the ability to process, analyze, and report data findings to clients and shareholders. My biggest challenge has not been the analysis or processing of data, but extracting it from the various tools typically used in a modern company's marketing, social, and website stacks. We've tried other tools in the past with mixed results, often finding the data incomplete. However, Adriel provides significantly more data than other tools we've used, suggesting it taps into APIs with higher data output. This is crucial for us as we need all the data to make decisions on what to include or exclude. Adriel also excels once we have the data and can start working with it. The data visualizations are not only fast but also visually appealing. Adriel allows us to set up a unified view of all platform data, enabling non-technical individuals to share insights as live data streams in. The benefits of Adriel include integration.

      June 11, 2024

    • Zane S

      Efficient Customer Support at Adriel

      Adriel's customer support team was prompt and efficient in resolving my queries, making my experience seamless

      June 2, 2024

    • Doris Davis

      Effortless Setup, Impressive Outcomes!

      Adriel is easy to set up and has a great dashboard that shows all my important information. They are easy to contact and always respond when I have a question. Adriel simplifies managing Google Search and Display. Its simple interface allows me to set up my ads and input my keywords, and they handle the ad creatives. I'm seeing better conversion rates than before without the stress of managing PPC myself or the expense of using an agency. So far, there's nothing I need that isn't provided. The vendor responded to my review, expressing their happiness at my success with Adriel and inviting more feedback to improve their dashboard.

      May 27, 2024

    • Philip Rodriguez

      Adriel: A Game Changer

      This is the best software I've ever used. I love everything about it as it aids significantly in my work. There's absolutely nothing I dislike about it, it's extremely beneficial for my job.

      May 18, 2024

    • Kenneth R

      Adriel: Customization at its Finest

      The customization options in Adriel are commendable, enabling me to tailor the software according to my specific needs

      May 12, 2024

    • Ryan R

      Intuitive Data Analytics Tool for Business Insights

      its intuitive interface made it easy for me to navigate through various features. The data analytics tool provided me with valuable insights into my business performance

      May 7, 2024

    • Emma Brown

      Adriel: Streamlining Business Processes for Efficiency

      Adriel has greatly enhanced our business data analysis process by increasing its speed, efficiency, and effectiveness. It has made all our data easily accessible, which has had a positive impact on our business. Incorporating Adriel into our existing business intelligence workflow has been a game changer. At the moment, I can't identify any negatives as it's incredibly beneficial. We opted for Adriel due to its attractive pricing and functionality. We transitioned to Adriel because its ability to streamline the process was too persuasive to overlook.

      April 30, 2024

    • Virginia N

      Comprehensive and Helpful Training Resources for Effective Software Use

      The training resources provided by Adriel were comprehensive and helpful, enabling me to quickly learn how to use the software effectively

      April 21, 2024

    • Gregory Williams

      Adriel: A User-Friendly Software

      I found Adriel to be an incredibly user-friendly software

      April 16, 2024

    • Orson G

      Effortless Time-Saver with Seamless Integration

      I find that Adriel saves me time in creating and optimizing campaigns. The integrations have been quick and easy, and the brief required is simple and fast. It truly is a "turn-key ready to use service". However, I would have preferred if I could use my own ad accounts instead of Adriel's. The vendor responded that it is indeed possible to connect my own ad accounts with Adriel, allowing me to monitor and manage all my ads from different channels under one dashboard. They offered assistance if needed, which I appreciated.

      April 16, 2024