What is Semrush?
Pros from reviewers
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Content marketing toolset: SEMrush's content marketing tools, including topic research, keyword research, and a writing assistant, are particularly praised for their effectiveness
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Cost-effective: Despite its high cost, many users find SEMrush to be worth the investment due to its extensive range of features and the value it provides in terms of insights and results.
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Comprehensive suite of tools: SEMrush offers a wide range of features including SEO research, competitive analysis, content marketing, and PPC tools, making it a one-stop solution for various digital marketing needs
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High-quality insights: The insights provided by SEMrush are detailed and actionable, helping to inform and revolutionize marketing strategies
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SEO tools: The platform offers robust SEO tools such as site audits, keyword research, gap analyses, backlink analytics, and keyword tracking, which are valuable for improving website performance
Cons from reviewers
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Limited API access: Users have expressed dissatisfaction with the limited API access on the Guru plan, as it is only available on the business plan
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Misleading data: There have been complaints about SEMRush's organic traffic estimates being inaccurate and misleading, which can lead to incorrect analysis and strategy development.
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Inaccurate traffic predictions: SEMRush's traffic predictions have been reported to be misleading and inaccurate, especially for smaller businesses, which can lead to misguided marketing strategies
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High cost: SEMRush is considered quite pricey, particularly for beginners or individual users, which can be a barrier to entry
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Unfavorable policies: Some users have reported dissatisfaction with SEMRush's policies, such as account suspension due to logging in from different locations and the requirement to pay extra for additional logins
Main features
Starting Price
Free Plan
Offer content adapted to your target audience
Optimize your SEO
Track your brand reputation
Organize projects efficiently
Understand user behavior
Starting Price
$130
/ month
Free Plan
No
Offer content adapted to your target audience
Optimize your SEO
Track your brand reputation
Organize projects efficiently
Understand user behavior
How Semrush compare to similar software?
Product
Price
$130
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Yext and Semrush are both digital marketing tools designed to enhance online presence and SEO, but they focus on distinctly different aspects of this domain. Both platforms include robust features to improve visibility and manage digital data, yet the nuances in their offerings could be pivotal in choosing the most suitable tool for your needs.
One of the main differences between Yext and Semrush is their core functionalities. Yext specializes in online brand management, particularly in local search optimization and the management of business listings across multiple directories. It provides a centralized platform to control how business information appears on various external sites, ensuring accuracy and consistency. This is crucial for businesses that rely heavily on local search visibility and reputation management.
On the other hand, Semrush excels in broader SEO and digital marketing strategies. It offers comprehensive tools for keyword research, SEO audits, competitor analysis,...
When we delve into the comparison of Semrush vs HubSpot, distinct differences emerge in their email marketing capabilities and lead generation and management features, ultimately shaping their suitability for businesses with varying priorities.
HubSpot takes the lead in the realm of email marketing, presenting a robust suite of tools tailored to assist businesses in crafting, automating, and optimizing their email campaigns. The platform empowers users to meticulously segment their audience based on a spectrum of parameters, ensuring precise targeting and message relevance. For instance, an e-commerce retailer strategically utilizes HubSpot's email campaign automation to nurture leads into repeat customers, precisely tailoring promotional offers based on customer preferences.
In contrast, Semrush's focus on SEO and digital marketing aspects results in a less pronounced emphasis on email marketing compared to HubSpot. While Semrush does incorporate email tracking and reporting within...
Who is Semrush best for according to our reviewers?
Digital Marketing Agencies: These agencies use SEMrush for keyword research, competitor analysis, and SEO research. Despite its high cost, they find the extensive range of features and customizable options worth it
PPC Campaign Managers: These users find SEMrush invaluable for managing PPC campaigns. The PPC keyword tool and ad research feature help them optimize their ad expenditure and understand competitors' strategies
Content Marketers: These users find SEMrush's tools crucial for their work. They use the position tracking tool, SEO audit, keyword and content tools daily, finding the keyword difficulty score and search intent extremely useful.
SEO Consultants: These professionals use SEMrush for daily measurements and audits. However, they find the pricing and customer service unsatisfactory, as additional costs for small features can quickly add up
Content Creators/Website Owners: These users utilize SEMrush for keyword tracking and research. They consider it the gold standard, but wish there were more affordable plan options
Semrush Reviews
4.5
Semrush rating
0.0
Ease of use
0.0
Customer service
0.0
Value for money
0.0
Likelihood to recommend
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Features
24 Semrush Reviews
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Teresa Williams
Game-Changing Insights: Enhancing Content Visibility and Engagement
The content analyzer tool has been a game-changer for me. It provides actionable insights on how to improve my content for better visibility and engagement
September 17, 2024
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Lisa Brown
SEMrush Pro Plan - Value for Every Dollar
Investing in the SEMrush Pro plan was a great decision for my marketing strategy. The detailed reports, accurate keyword tracking, and ease of use make it worth every penny. SEMrush is now my go-to tool for staying ahead in the constantly changing SEO world.
September 8, 2024
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Ashley Jones
Benefiting from Social Media Tracker
I have found the social media tracker to be extremely useful. It allows me to monitor my social media performance and engagement, helping me refine my strategy
August 31, 2024
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Christian F
Four-Year Customer Feels Cheated by Semrush
I feel betrayed by Semrush, a service I've been loyal to for 4 years. We've always managed with one user, but due to remote working and some confusion, we accidentally logged in from different locations. This resulted in our account being suspended, which I understand. However, the only 'solution' they offered was to buy an extra user for €540, which we don't need. I explained it was a mistake and that one user has always been enough for us, but the only way to regain access to our account is by paying €540. They also refused to refund the unused service. This feels like extortion. The representative who was 'assisting' me only suggested this unnecessary upsell. It's disheartening to be treated this way after 4 years of loyalty. I would recommend SeRanking instead. It's much cheaper, offers similar features, and they won't trick you into unwanted upsells. Semrush does have many features.
August 25, 2024
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Scott A
SEMrush Site Audit: Improving Website Performance
The site audit feature of SEMrush is another standout. It has helped me identify and fix technical issues on my website, improving its overall performance
August 19, 2024
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Andrew F
Exploring the Gold Mine of Data: A Review of Semrush
I absolutely adore using Semrush! It's a treasure trove of invaluable data that I can leverage not only for my personal use but also to aid my clients. The platform is so rich in features that sometimes I find it a bit challenging to navigate back to the dashboards or to locate specific sections. But hey, that's just because there's so much to explore! Once you get the hang of it, it's like a gold mine. It might take a bit of time to familiarize yourself with all the sections, but trust me, it's worth it. Semrush is an outstanding platform and an indispensable tool for any business that is serious about enhancing their online presence. I couldn't recommend it more!
August 11, 2024
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Eulalia G
Fantastic Tool, Yet High-Priced
I like using Semrush for my job as it lets me obtain local results and monitor Google My Business rankings. However, I think it's quite pricey for beginners. I picked Semrush for its numerous tracking features. The vendor responded to my feedback, expressing their delight that Semrush enhances my work experience. They also pointed out a free option with over 55 tools and offered their assistance for any queries I may have.
August 6, 2024
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William J
Personalized SEO Analysis with SEM Rush: A User's Perspective
I absolutely love using SEM Rush! It's an outstanding tool for SEO and competitor research analysis. While it's true that the data volume can vary depending on the region or language of focus, I've noticed a significant improvement over the years. What I find particularly exciting is their continuous addition of standalone add-ons. It's like opening a new gift each time! Yes, these add-ons come with an additional cost if you want more than a simple analysis report, but I see it as an investment in my business. I think it's fantastic that they offer a variety of options to cater to different needs. It's like having a personalized package just for me!
July 29, 2024
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Logan Davis
Streamlining Ad Campaigns with SEMrush's PPC Keyword Tool: Boosting ROI through Negative Keyword Elimination and Ad Optimization
SEMrush's PPC keyword tool has helped streamline my ad campaigns. It helps eliminate negative keywords and optimize my ads for better ROI
July 23, 2024
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Jose W
Effective Content Optimization with Comprehensive Keyword Research
its comprehensive keyword research capabilities have allowed me to optimize my content effectively. The competitive analysis feature has given me valuable insights into my competitors' strategies, enabling me to stay ahead in the game
July 14, 2024
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Beverly D
SEMrush: An Excellent Brand Monitoring Tool for Online Reputation Management
The brand monitoring feature of SEMrush is excellent. It helps me keep track of my brand's online reputation by alerting me whenever my brand is mentioned online
July 6, 2024
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Beverly S
Semrush: A Remarkable SEO Powerhouse!
In summary, I would pick Semrush over any other SEO platform or software. It has consistently shown to be reliable and trustworthy. Semrush is a fantastic SEO tool that is versatile and strong, yet intuitive and easy to use. Even though the amount of data and features can sometimes feel overwhelming, this can be easily managed by focusing on the most relevant tools and data for my organization. I chose Semrush because it had all the features we needed, and more, compared to its competitors.
June 29, 2024
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Samantha Rodriguez
Essential for PPC Campaigns
SEMrush is my preferred tool for managing PPC campaigns. Its PPC keyword tool is highly accurate, aiding me in identifying top-performing keywords and optimizing my ad expenditure. The ad research feature is invaluable for understanding competitors' strategies and refining my own. It integrates smoothly with Google Ads, saving me significant time. Although there's a bit of a learning curve, the outcomes are definitely worth it. If you're serious about PPC, SEMrush is essential.
June 24, 2024
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Jacqueline N
Strategic Ally for SEO Triumph
SEMrush is invaluable to me! It's a complete set of tools that encompasses all facets of digital marketing. I find the keyword magic tool, backlink analysis, and site audit features extremely potent. The capability to monitor rankings and identify opportunities has revolutionized my business. To me, SEMrush is more than just a tool; it's a strategic ally for success.
June 15, 2024
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Emma N
SEMrush Backlink Analysis Tool Boosts Site Authority and Ranking
SEMrush's backlink analysis tool has been instrumental in improving my site's authority and ranking. It provides a detailed report of my backlinks, helping me identify and rectify any harmful links
June 10, 2024
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Christopher Garcia
Pricey Yet Valuable Investment
As a digital marketing agency, we use Semrush on a daily basis. Despite its high cost, it's worth it for keyword research and competitor analysis. We've noticed that the projected traffic stats can vary greatly from Google Search Console, but this can be balanced by linking the two. We opted for Semrush due to its extensive range of features. We previously used Hike, which was decent, but Semrush provides a broader array of tools and customizable features. The vendor responded to our review, acknowledging that their data is an estimate and won't directly align with Google tools. They also praised us for integrating Semrush with GSC.
June 3, 2024
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Vance D
Incredible Features and User Experience with SEMrush
I find Semrush to be a comprehensive and thorough tool with an intuitive user experience. It helps me discover new things I hadn't considered before and motivates me to explore more of its capabilities. Particularly, its content writing module is incredibly helpful for in-depth SEO work.
May 26, 2024
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Xerxes S
Data Galore for SEO Enhancement
Semrush offers a lot of data that helps improve our website's SEO. It's been useful in increasing our Google ranking, creating content, and selecting keywords. However, it's not always obvious which report sections are most effective for different tasks.
May 20, 2024
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Bobby A
Semrush: A Proactive Partner in Your SEO Journey
I must say, Semrush is a tool that keeps you on your toes! Their team is incredibly proactive, always reaching out to ensure that the feedback they receive is accurate and detailed. They even asked me for more specifics about my review, like an order number or email, to ensure they could address my concerns directly. This level of commitment to customer service is truly commendable. Their clickstream data is a fascinating feature. It's like a crystal ball, giving you a glimpse into the potential traffic your site could be receiving. While it may not always be 1% accurate, it's a great starting point for strategizing and planning your SEO efforts. Semrush's organic traffic estimates are like a game of treasure hunt. They provide you with an estimate, and it's up to you to dig deeper and uncover the true potential of your site. When I checked my site's traffic, it showed 3.6k visits and a 99.29% bounce rate. This was a wake-up call for me to improve my site's content and user experience. In reality, I discovered that my site had over 5, views and a bounce rate below 3%. This was a pleasant surprise and a testament to the effectiveness of my efforts. Semrush is like a challenging puzzle, pushing you to delve deeper and uncover the true potential of your site. It's not just about the numbers they present, but about the journey of discovery and improvement they inspire. Their services and support are like a guiding light, always there to help you navigate the complex world of SEO. And let's not forget their commitment to maintaining the integrity of their platform. They are vigilant in ensuring that all reviews are genuine and accurate, which is a testament to their dedication to providing the best service possible. In conclusion, Semrush is not just a tool, but a partner in your journey towards SEO success. It's a thrilling ride, full of surprises and learning opportunities. So buckle up
May 11, 2024
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Quintessa S
SEMRush: The Ultimate Digital Marketing Powerhouse
I use SEMRush for SEO research, competitive analysis, content marketing, and even some PPC. The insights it provides are incredible and have revolutionized our marketing strategies for both our company and our clients. It's an all-around fantastic tool. My favorite feature is the content marketing toolset, which includes topic research, keyword research, a writing assistant, and much more. The SEO tools are also impressive, offering site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. I can set up projects, receive notifications, report to clients, and more. However, I'm not a fan of SEMRush's traffic predictions, which I find misleading and inaccurate for smaller businesses. I also wish I could access the API on the Guru plan, not just the business one. I chose SEMRush for its comprehensive suite of tools, which I believe has saved us money compared to our previous tool, Moz. We switched because Moz's link database was quite small at the time.
May 4, 2024
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York D
SEMrush: An Indispensable Tool for SEO
As a digital marketer, I find SEMrush to be an indispensable tool for my SEO efforts
April 30, 2024
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James
Commendable Customer Support at SEMrush: Prompt Issue Resolution
Lastly, the customer support at SEMrush is commendable. They are always ready to assist and resolve any issues promptly.
April 22, 2024
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Patricia Johnson
Unfriendly to Users, Limited Functionality
I appreciate the excellent features of SEMrush, such as its data insights on keywords and competitive intelligence. I find it easy to crawl websites with the SEMrush search crawler and perform site audits as needed. SEMrush offers more pages per audit to search compared to some of its competitors, which is a plus. The on-page SEO checkers and other functionalities make it a good on-page SEO tool. However, I am disappointed with their policies. Despite offering 500 on-page credits a month, content gap analysis, keyword tracking and many more features, I find it hard to use them due to time constraints. Even if I switch from one PC to another, SEMrush disables my account. It's frustrating that they want me to pay extra for every laptop that gets logged in, even though I am the only one using the account. I find this policy unethical and corrupt. I chose SEMrush because it seemed to offer a more comprehensive range of features, but I am disappointed with their policies.
April 16, 2024
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Stephanie M
Does all I need, questionable pricing & customer service.
Semrush is an essential tool for my SEO consultant business, providing all the measurements I need on a daily basis. However, I'm not satisfied with the pricing or customer service. The base tool is reasonably priced, but there are additional costs for every small feature, which quickly adds up. As a business owner, I can justify some of these costs, but it's too expensive for most of my small business clients. I'd love to recommend Semrush to these clients to enhance their SEO marketing, but the pricing usually doesn't make sense for them.
April 13, 2024