What is Search Ads?
Pros from reviewers
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High intent traffic: Search Ads delivers high intent traffic leading to cost-effective conversions, making it a powerful tool for businesses seeking to reach interested customers
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Targeted audience: Search Ads allows for precise targeting of audiences based on the products or services offered, filtering visitors by age and preferences
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User-friendly dashboard: The dashboard is intuitive and can generate various reports about ad performances, providing valuable insights into campaign effectiveness
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Exceptional visibility and analytics: Search Ads provides exceptional visibility and analytics, giving detailed results on specific products and their market reception, which can greatly aid in business decision-making.
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Robust analytics and budget control: Search Ads offers robust analytics, accurate targeting options, and budget control, enabling businesses to handle their daily/monthly budget across all campaigns effectively
Cons from reviewers
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Time-consuming technical support: For any technical issues, users have to deal with Google, which can be more time-consuming than resolving the issues themselves
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Overwhelming features and configuration options: Google Ads aims to cater to all businesses, making the features and configuration options overwhelming for some users
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Limited options for lower spending customers: Google Ads provides fewer options for customers with lower spending and makes running awareness and educational ads more challenging.
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Limited customization: Google Ads, being a web-based application controlled by Google, doesn't allow users to customize or manage it themselves, leading to reliance on Google for any technical issues
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High competition and cost: Due to Google Ads' dominant presence, everyone is buying Google ads which significantly increases spending costs while trying to compete for the same space
Main features
Starting Price
Free Plan
Automate fastidious tasks
Take advantage of negative keywords
Optimize your targeting
Leverage creative sets
Get real-time insights
Starting Price
N/A
Free Plan
No
Automate fastidious tasks
Take advantage of negative keywords
Optimize your targeting
Leverage creative sets
Get real-time insights
How Search Ads compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
3 months free on Search Ads
Save up to $500
Who is Search Ads best for according to our reviewers?
Small Business Owners: These users can benefit from search ads as it allows them to target specific audiences based on their products or services. The software is user-friendly and provides detailed reports on ad performances
High-Spending Advertisers: These users, who plan to spend over $5K a month, can benefit from having a dedicated resource managing their campaigns. The software's features and configuration options can be overwhelming, but it offers the best reach and channel options
Users Seeking High Intent Traffic: These users can achieve cost-effective conversions from the high intent traffic generated by their Google ad campaigns. However, they might need to align their goals with the advice from Google advisers
Digital Marketing Agencies: These users can effectively manage their clients' ad campaigns, thanks to the software's robust analytics and targeting options. They can also control their clients' daily/monthly budget across all campaigns
Users Without a Website: These users, who only have a Google business page or a Facebook page, can still run campaigns. The software's campaign creation process is intuitive, and it operates virtually on its own once established.
Search Ads Reviews
4.6
Search Ads rating
4.1
Ease of use
3.9
Customer service
4.5
Value for money
4.1
Likelihood to recommend
4.5
Features
19 Search Ads Reviews
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Deborah S
Convenient Mobile App for Easy Campaign Management
Lastly, the mobile app is very convenient, allowing me to manage my campaigns on the go.
August 12, 2024
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Jason Williams
Exceptional Customer Support: Professionalism at its Best
The customer support team is always ready to assist whenever I encounter any challenges, their professionalism is commendable
August 5, 2024
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Willie Miller
Boost Sales and Revenue with this Powerful Tool
You didn't provide a review for me to summarize. Please provide the review you want summarized.
July 30, 2024
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Garrison D
Budget-Friendly Bidding for Small Businesses
As a small business owner, I find the cost-per-click bidding system very budget-friendly
July 21, 2024
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Martha
Effective Keyword Targeting: Reaching My Audience
The keyword targeting feature is particularly impressive, it has helped me reach my target audience more effectively
July 16, 2024
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Danielle Williams
Optimal Outcomes with Proper Setup
We get high intent traffic from our Google ad campaigns, leading to cost-effective conversions. However, the calls from Google advisers don't always align with our goals or market.
July 9, 2024
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Laura Miller
Maximizing Engagement: The Power of Scheduled Ads
The ability to schedule ads is a great feature that has helped me maximize engagement during peak hours
June 30, 2024
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Harold J
Boost Your Products and Services with this Powerful Tool
Google Ads offers me robust analytics, accurate targeting options, and budget control, enabling me to handle my daily/monthly budget across all campaigns. It's a competitive platform where all businesses can promote their products. However, I might need to invest more than anticipated to remain competitive, depending on trends.
June 24, 2024
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Tindra G
Effective Demographic Targeting: Tailoring Ads for Diverse Customer Profiles
The demographic targeting option has been instrumental in tailoring my ads to suit different customer profiles
June 15, 2024
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Joseph B
Boost Your Business with Google Ads
I've had a great overall experience with search-ads. It has greatly helped my business by giving detailed results on specific products and their market reception. I value its user-friendliness, Google's useful demographic suggestions, and the flexibility to set prices according to my budget. The visibility and analytics it provides are exceptional. I have no complaints about Google Ads.
June 9, 2024
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Charlotte
Effortless Brand Visibility
I find the software extremely user-friendly, particularly when initiating a campaign. Once established, it virtually operates on its own. The campaign creation process is quite intuitive and with Canva's assistance, I can guarantee my ad images are the perfect size. However, I'm disappointed that Google Ads doesn't permit the use of a Facebook page as a website, which would have been beneficial for me as I don't use a website. On a positive note, I can run a campaign for my Google business page.
June 4, 2024
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Anthony Williams
Search Ads: A Game-Changer for Boosting Website Traffic
I've noticed a significant increase in website traffic since I started using Search Ads, it's truly a game-changer
May 28, 2024
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Christopher W
Direct Search Excellence
I find search-ads effective in quickly targeting interested customers, thanks to its access to Google's search intent and data. It appears superior in scaling ads compared to other platforms that have more random targeting. However, it falls short in innovation and suggestions compared to other platforms. It also provides fewer options for customers with lower spending and makes running awareness and educational ads more challenging.
May 20, 2024
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Zoe Miller
Benefits of Detailed Analytics in Search Ads
I appreciate the detailed analytics provided by Search Ads, it allows me to track the performance of my ads and make necessary adjustments
May 13, 2024
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Kelly J
Essential Tool, Yet Highly Intricate
I find Google Ads to be effective and it meets my needs. I'm fortunate to work with a partner agency that spends more time on the platform than I do. If you're planning to spend over $5K a month on this platform, it's essential to have a dedicated resource managing it. Google Ads is an industry standard, so it's almost a necessity to use it to reach your audience. I appreciate its intuitiveness for those familiar with digital advertising. However, the features and configuration options can be overwhelming, probably because Google Ads aims to cater to all businesses. It feels like sitting in a cockpit of a commercial airliner when using Google Ads. I chose Google Ads because it has the best reach and channel options.
May 6, 2024
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Gis S
Effortless Campaign Management with Intuitive UI
The user interface is intuitive and easy to navigate, making campaign management a breeze
April 28, 2024
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Diane F
Google Ads - Streamlining Ad Management with Precision Targeting
The best thing about Google Ads, besides being free, is that it targets audiences for my website based on my ads or the products or services I offer. It filters visitors by age and preferences. The dashboard is user-friendly and can generate various reports about my ad performances. However, being a web-based application controlled by Google, it doesn't let me customize or manage it myself. For any technical issues, I have to deal with Google, which can be more time-consuming than doing it myself. I initially chose Google Ads, but I eventually switched to CJ Affiliate as it seemed to offer better options for advertisers. They also give me more control over my ads and how I want to conduct my data analysis.
April 20, 2024
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Jasper D
Excellent Advertising Tool, Yet High Costs Loom
I believe that Google Ads is an incredible tool for any business or media agency. It's one of the most straightforward yet intricate advertising tools available. I find it to be an excellent tool for Ad and SEO management, allowing me to target any group or location with impressive results, delivering the conversion I'm seeking. I value their analytics tools that enable me to see my results, conversions, conversations, and most importantly, conduct A/B testing for optimal results. However, I also acknowledge that Google Ads, like many Google products, is somewhat of a monopoly. Because of their dominant presence, everyone is buying Google ads which significantly increases my spending costs while trying to compete for the same space. I have to be mindful of costs exceeding my budget. I chose Google Ads because I use both Google Ads and Meta for Business to reach potential customers on different platforms.
April 16, 2024
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Kenneth Johnson
Optimizing Online Marketing with Search Ads
I've been using Search Ads for a while now and I must say, it's an excellent tool for optimizing my online marketing efforts
April 13, 2024