What is CleverTap?
Pros from reviewers
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Robust campaign management: The software allows for the creation of push and in-app campaigns using actual user data, making it easier to target and engage users effectively
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Cost-effectiveness: Compared to other similar platforms, CleverTap offers a more affordable solution, providing a wide range of features at a lower cost, making it a startup-friendly choice.
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Real-time analytics: CleverTap provides real-time analytics, allowing businesses to track user behavior and engagement in real time, which aids in making informed decisions and strategies
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User-friendly interface: CleverTap has an intuitive and user-friendly interface that simplifies campaign setup and management, making it easy even for non-technical users to navigate and use
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Multichannel targeting: CleverTap supports multichannel targeting, enabling businesses to reach their audience through various digital channels, thereby increasing reach and engagement
Cons from reviewers
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Missing Fcm tokens for some users and lack of support for web applications: Some users have reported missing Fcm tokens and a lack of support for web applications, which can limit its functionality
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Lack of WhatsApp integration and slow data segmentation: CleverTap does not integrate with WhatsApp, which can limit its reach, and it can take a long time to segment data when dealing with a large database.
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Flaws in the new UI: Some users have reported flaws in the new UI, such as the inability to modify or delete a webhook once it's added, and the webhook name not being visible in the UI with no search option available
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High pricing and unclear for startups: CleverTap's pricing model can be a bit steep and unclear, especially for startups that are still trying to manage their budget
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Absence of a mobile app: Despite its robust features, CleverTap currently does not have a mobile app, which can limit its accessibility for some users
Main features
Starting Price
Free Plan
Create cross-channel campaigns easily
Significantly increase your revenues
Benefit from a robust infrastructure
Automate your user retention strategy with Journeys
Create personalized experiences with AI-powered recommendations
Starting Price
$99
/ month
Free Plan
No
Create cross-channel campaigns easily
Significantly increase your revenues
Benefit from a robust infrastructure
Automate your user retention strategy with Journeys
Create personalized experiences with AI-powered recommendations
How CleverTap compare to similar software?
Product
Price
$99
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Mixpanel and CleverTap are both prominent platforms in the mobile and web analytics space, offering sophisticated tools to monitor and engage users. While they cater to similar audiences, several key differences set them apart.
The main point of difference lies in their approach to data handling and user engagement. Mixpanel focuses extensively on event-based analytics, allowing businesses to track user interactions with fine granularity. It provides powerful tools for analyzing funnels, measuring retention, and conducting cohort analysis, which are invaluable for understanding user behavior deeply. Mixpanel's platform is especially strong in its ability to break down data in real-time, offering insights that help optimize user flows and improve engagement strategies. However, this depth of data can make Mixpanel somewhat complex to navigate for beginners.
On the other hand, CleverTap combines analytics with strong marketing automation capabilities, making it more of an all-in-one...
Who is CleverTap best for according to our reviewers?
Startups: CleverTap's real-time analytics and user data-driven push and in-app campaigns are beneficial for startups, although the pricing may be a bit high and unclear
Users seeking superior features: CleverTap's intuitive tool, user-friendly interface, and superior features such as campaign setup and report generation are highly valued, although a mobile app and more interactivity are desired
Users with large databases: CleverTap's robust segmentation engine and excellent real-time analytics make it a top tool for mobile engagement, especially for users dealing with large databases, despite the lack of WhatsApp integration and longer data segmentation time
Long-time users: Those who have been using CleverTap for a long time appreciate its user engagement tracking feature, scheduled campaign feature, and integration with service providers, despite some flaws in the new UI
Cost-conscious users: CleverTap is a cost-effective solution for users needing email marketing automation and push notifications/user engagement, with prompt customer support and significant product improvements over time, despite some UX/UI features that could be more user-friendly.
CleverTap Reviews
4.6
CleverTap rating
4.5
Ease of use
4.5
Customer service
4.1
Value for money
4.1
Likelihood to recommend
4.5
Features
19 CleverTap Reviews
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York M
CleverTap: Streamlining User Targeting Based on Behaviour Patterns
I have been utilizing CleverTap as a crucial component of my business for the past five years. It has been excellent for targeting users based on their journey and prompting them at the right moment to convert them into customers. While it is user-friendly, there is still room for enhancement. The behavioral insights and built-in support for multi-channel marketing maximize the available resources. The Mixpanel integration is still in beta, but once finalized, it will enable CleverTap to provide the best of both platforms. My primary reason for choosing CleverTap was its efficient user targeting.
August 13, 2024
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Ann Johnson
Seamless Integration: CleverTap Enhances Marketing Efficiency
The ease of integration of CleverTap with other platforms is commendable. It's made our marketing processes seamless and more efficient
August 4, 2024
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Joe Rodriguez
An Essential Real-Time Tool for Every Marketer: CleverTap
CleverTap simplifies user engagement with its multichannel targeting. I find it easy and quick to create custom segments and manage big campaigns, aiding in user retention. However, it's pricier than other tools and doesn't allow changes to triggers or segmentation nodes once a journey is published.
July 28, 2024
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Raymond B
CleverTap: A Superior, Advanced Analytics and Engagement Platform
Using CleverTap, I had a smooth and outstanding experience. It assisted me in engaging a broader audience and converting them into leads. CleverTap provides excellent real-time analytics, making it the top tool for mobile engagement. Its robust segmentation engine enabled me to conduct more personalized and specialized campaigns. However, it lacks WhatsApp integration and takes longer to segment data when dealing with a large database. I transitioned to CleverTap because it provided more digital channels to connect with my audience.
July 22, 2024
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Karen J
CleverTap Boosts Push Notification Open Rates
I've been using CleverTap for my app's push notifications and the results have been outstanding. The open rates have significantly improved
July 16, 2024
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Unity
Enhancing User Insights: CleverTap's Live User Segments Feature
The live user segments feature of CleverTap has helped us understand our user base better. It's a powerful tool for data-driven decisions
July 6, 2024
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Henry
Robust Infrastructure and Instant Engagement with CleverTap
I have been using CleverTap for over three years. We tested several providers for sending push notifications through our app, but none could handle the traffic and load of our user-base, especially during major sports events or TV show releases. CleverTap, with its robust infrastructure, was able to easily manage our load and send real-time notifications to all our users. This enabled us to schedule and send large campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by an excellent customer success team, who made the migration process easy and helped us automate many of our marketing use-cases. However, considering the scale they've reached, they could benefit from more manpower. Ironically, they've managed to make a significant impact with a small but talented team.
June 29, 2024
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Denise
CleverTap: Impressive Features for Months
I've been using CleverTap for a few months now and I'm impressed with its robust features
June 24, 2024
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Odessa M
Exceptional Customer Support at CleverTap: Prompt Assistance and Valuable Advice
I've found the customer support at CleverTap to be top-notch. They're always ready to assist and provide insightful advice
June 15, 2024
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Willie C
Ideal for Analytics & User Engagement
I have been using CleverTap for over 4 years for Pricebaba.com and our new product, SahiGST, and the results have been impressive. I appreciate having analytics and engagement in one package. It's straightforward to segment users based on their actions on the website in real time. The funnels they offer are the best I've seen and can be set up within seconds. Their new Flows feature has helped us understand where users drop off and what actions they took before that. We have extensively used web pop ups and emails. Their customer success team is excellent and very responsive to our calls and emails. While their focus is more on mobile applications than websites, we mainly use it for our web products. However, I appreciate that their product and support team takes feedback positively and tries to accommodate our feature requests.
June 9, 2024
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Stephen M
Crucial RFM Analysis: CleverTap's Must-Have Tool for Customer Retention Strategies
CleverTap's RFM analysis has been crucial in identifying our most valuable customers. It's a must-have tool for customer retention strategies
June 2, 2024
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Jordan Smith
Superior User Activity Tracker and Real-Time Database Tool
I've been using CleverTap for over 2 years and have had a great overall experience. I find the notification and analytics features excellent, and I value the user tracking, campaign management, and user activity tracking. However, there are some drawbacks like missing Fcm tokens for some users and lack of support for web applications. I chose CleverTap over Firebase due to its superior features.
May 28, 2024
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Douglas J
CleverTap: Your Go-To for Superior Omni-Channel Marketing!
I am highly impressed with the excellent response from the Clevertap team. The tool is intuitive and loaded with superior features. Its user-friendly interface simplifies campaign setup. I receive campaign reports in CSV format via email. However, I think they should also introduce a mobile app and be more interactive.
May 19, 2024
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Alan N
CleverTap: A Game-Changer for Marketing Professionals
As a marketing professional, CleverTap has been a game-changer for me. Its ability to segment users based on behavior and engagement is exceptional
May 13, 2024
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Timothy E
A/B Testing with CleverTap: An Invaluable Tool for Marketers
The A/B testing feature of CleverTap has allowed us to optimize our campaigns effectively. It's an invaluable tool for any marketer
May 6, 2024
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Jerry
Affordable Marketing Automation & User Engagement with Clevertap
I've been using Clevertap for about 3 years primarily because it's a cost-effective solution for my needs, including email marketing automation and push notifications/user engagement. It has served me well in these areas and I've seen significant improvements in the product over a short time. I also appreciate the prompt help from their customer support team. Clevertap offers many of the same features as other marketing automation platforms like Braze & Leanplum, but at a much more affordable price, making it startup-friendly. I especially like the email automation features and the ease of campaign creation. However, there are some UX/UI features that could be more user-friendly, such as the date & time pickers and the journey creation pages. I also think that draft work should be saved automatically, as I've lost progress a few times when I didn't save the page and came back to it a few hours later.
April 28, 2024
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Jolene G
CleverTap's Automation: A Time-Saving Solution
CleverTap's automation feature has saved me countless hours. It's easy to set up and incredibly efficient
April 20, 2024
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Michael J
Real-Time Analytics: Improving Customer Engagement
it's been instrumental in improving our customer engagement strategies. The real-time analytics are particularly helpful
April 13, 2024
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Jonathan S
Alok's Insight on CleverTap: The What and Why?
As a long-time user of CleverTap, I find it easy to use and am familiar with its features. I particularly appreciate the user engagement tracking feature. The scheduled campaign feature and integration with service providers are also beneficial, and I value the ability to customize APIs for sending notifications. However, I have noticed some flaws in the new UI, which I have reported to the team. For example, once a webhook is added, it cannot be modified or deleted, and the webhook name is not visible in the UI, with no search option available. I chose CleverTap primarily for its cost-effectiveness, ease of use, and good support, which were also the reasons I switched to CleverTap.
April 13, 2024