What is Mixpanel?
Pros from reviewers
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Reliable and comprehensive: Mixpanel is a reliable solution that provides a variety of tools and libraries useful for administrators, marketers, developers, and managers
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Supports multiple platforms: Mixpanel supports mobile, web, and server-side analytic events, and offers implementations for various languages and platforms, including JS, Ruby, Python, PHP, etc
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Detailed analytics: Mixpanel is used for understanding drop-off and conversion across different product funnels, measuring product usage analytics across different plans to better understand customers, and encouraging feature adoption through usage analytics
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Broad range of tracking: It tracks both events and profiles, gathering a broad range of attributes, some of them automatically. This is beneficial for monitoring customer activity, particularly when errors occur
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Helpful documentation: The documentation is very thorough, addressing some less common use cases. The dashboard provides a dictionary, event and field renaming, a live stream of events and profile updates, and a range of graphs and insights. The built-in visualizer uses Mixpanel's own query builder, which works flawlessly with just a bit of reading. The documentation, examples, and how-to's are very useful.
Cons from reviewers
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Delayed updates: Mixpanel doesn't miss updates, but they might be delayed, which can skew the data and affect the accuracy of funnels
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Limited dashboard access: The dashboard access is quite restricted, limiting the number of charts that can be created and there's no option to create a team or squad to collaborate on a specific dashboard
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Lack of integrations: The software doesn't offer an extensive range of integrations, which can limit its functionality and compatibility with other tools
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High cost: Mixpanel can be quite expensive, making it less attractive compared to other tools, especially for smaller businesses or startups
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Poor customer service: There have been instances of unresponsiveness from Mixpanel's customer service, which can be frustrating and unprofessional, especially when trying to resolve issues or seek assistance.
Main features
Starting Price
Free Plan
Funnel analysis
Impact report
Data export and API
Experiments
Data warehouse connector
Starting Price
$24
/ month
Free Plan
No
Funnel analysis
Impact report
Data export and API
Experiments
Data warehouse connector
How Mixpanel compare to similar software?
Product
Price
$24
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
As we delve into the comparison of Hotjar vs Mixpanel, we uncover the nuanced differences that set these two tools apart. One key distinction lies in their user segmentation capabilities, with Mixpanel showcasing its prowess in this area. The extensive toolkit it offers enables users to craft highly specific and intricate user segments based on a multitude of attributes and behaviors. This level of granularity empowers businesses to precisely pinpoint user groups, extracting insights that drive targeted actions and optimizations. In contrast, Hotjar provides a more streamlined user segmentation experience, which may be well-suited for simpler analyses and quicker insights.
Moving on to cohort analysis, Mixpanel once again takes the lead. Its cohort analysis feature allows users to create cohorts by grouping individuals who share common characteristics or behaviors within a specific time frame. This functionality provides invaluable insights into user retention, engagement patterns,...
Who is Mixpanel best for according to our reviewers?
Business Professionals and Data Analytics Experts: These users can use Mixpanel to create informative reports on product behavior. However, they may find the process of joining Mixpanel's Solution Partners program to be challenging.
SaaS Product Marketers and Developers: These users can use Mixpanel to track detailed and precise user interaction data for SaaS products, which can be used for product enhancement
Marketers: Marketers can use Mixpanel's event and funnel segmentation analysis and data crunching functionalities to better understand their customers and their behavior, and to create cross-functional dashboards to consolidate and present crucial metrics
Product Managers: These professionals can use Mixpanel to understand drop-off and conversion across different product funnels, measure product usage analytics across different plans, and encourage feature adoption through usage analytics
Developers: Mixpanel offers implementations for various languages and platforms, including JS, Ruby, Python, PHP, etc., making it a useful tool for developers. They can use it to track user activity in the product, particularly when errors occur
Mixpanel Reviews
4.4
Mixpanel rating
0.0
Ease of use
0.0
Customer service
0.0
Value for money
0.0
Likelihood to recommend
0.0
Features
18 Mixpanel Reviews
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Talia
Mixpanel: Empowering Customization for Tailored Analytics
I appreciate the customizability of Mixpanel. It allows us to create custom events and properties that suit our specific needs
August 5, 2024
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Andrew Jones
Crucial Data Analytics Tool for SaaS Success
I think Mixpanel is an excellent tool that all SaaS product marketers and developers should use for product enhancement. It can track detailed and precise user interaction data for SaaS products. However, its setup does require time and development effort. I opted for Mixpanel as it's more affordable and offers more comprehensive implementation videos. I transitioned to Mixpanel because I couldn't track detailed information about each user's activity within my web app.
July 29, 2024
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Randy Martinez
Real-Time Data Reporting: Empowering Proactive Issue Resolution with Mixpanel
Mixpanel's real-time data reporting is impressive. It helps us monitor user activity as it happens, making it easier to respond to issues promptly
July 20, 2024
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Fawn D
Complexity and Reliability Concerns with Mixpanel
I appreciate Mixpanel's ability to set up multiple funnels and its useful visualization feature. However, I'm disappointed that the data isn't instant, which can skew our funnels. Also, its pricing makes it less attractive compared to other tools.
July 16, 2024
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Richard Johnson
Mixpanel's A/B Testing: A Game-Changer for Product Performance
The A/B testing feature of Mixpanel has been a game-changer for us. It allows us to test different versions of our product and choose the one that performs best
July 7, 2024
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Samantha Miller
Time-Saving Automated Insights: Streamlining Data Analysis with Mixpanel
The automated insights feature of Mixpanel is a time-saver. It automatically identifies trends and anomalies in our data, saving us hours of manual analysis.
June 30, 2024
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Zoe A
Valuable Insights: Mixpanel's Cohort Analysis Unveiled
The cohort analysis feature of Mixpanel is excellent. It allows us to group users based on shared characteristics and analyze their behavior over time, providing valuable insights into user engagement and retention
June 23, 2024
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Jasper G
Empowering Strategy with Mixpanel's Predictive Modeling
I am impressed by Mixpanel's predictive modeling feature. It has helped us anticipate user behavior and plan our strategies accordingly
June 16, 2024
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Hugo G
Mixpanel's Retention Analysis: A Product Manager's Tool for Improved User Experience and Retention
As a product manager, I find the retention analysis feature of Mixpanel extremely useful. It helps me understand how often users return and engage with our product, enabling us to improve user experience and retention
June 8, 2024
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Betty Brown
Utilizing Mixpanel for Effective User Activity Monitoring
I'm using Mixpanel to track user activity in the product, which is very beneficial for monitoring customer activity, particularly when errors occur. However, the dashboard access is quite restricted and I can only create a few charts.
June 1, 2024
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Debra Jones
Mixpanel: User-Friendly Analytics for Targeted Marketing
Mixpanel's user-friendly interface and intuitive design make it easy to navigate and use, even for a non-technical person like me. I particularly appreciate the ability to segment users based on their behavior, which has greatly improved our targeted marketing efforts
May 28, 2024
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Viola M
Unprofessional Conduct by Mixpanel in their Partners Program
I attempted to join Mixpanel's Solution Partners program as a business professional and expert in data analytics, with several clients using their platform. After submitting an application and signing an NDA, I had a call with a Mixpanel representative named Jonathan Loeser. However, after this, he stopped responding to my emails. I sent several emails over a few weeks, but received no response. I also reached out to the partners program and support email, but again received no response. This was particularly disappointing as their support usually responds quickly to technical questions. Overall, I found this experience very unprofessional and disappointing.
May 18, 2024
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Elowen
Top-notch Data Analysis for Informed Product Development
its data analysis capabilities are top-notch, allowing me to make informed decisions about product development. The funnel analysis feature, for instance, has been instrumental in identifying bottlenecks in our user journey
May 13, 2024
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Helen F
Potent Analytic Software
I use Mixpanel daily. It's a potent tool that enables the creation of informative reports on our product's behavior. Although its implementation was slightly challenging, Mixpanel's support was helpful.
May 5, 2024
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Isabella Johnson
Understanding User Behavior with Mixpanel
I have found Mixpanel to be an invaluable tool in understanding user behavior
April 27, 2024
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Zoe D
Long-term User Experience with Mixpanel
I've been enjoying using Mixpanel for a while now, although it's quite costly for my business and has caused some implementation issues. I'd recommend it for beginners in data analytics, but there are better options available.
April 22, 2024
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Joyce W
Unrivaled Tool for Comprehensive Product Analytics!
I use Mixpanel for understanding drop-off and conversion across different product funnels, measuring product usage analytics across different plans to better understand our customers, and encouraging feature adoption through usage analytics. I also use it to create a cross-functional dashboard to consolidate and present crucial metrics, making it easier to keep stakeholders informed. I appreciate the seamless event and funnel segmentation analysis and the many crunching functionalities. The data is readily downloadable in CSV or PNG format, and integrating the tracking code is hassle-free thanks to the comprehensive documentation and video tutorials. Overall, my experience has been pleasant. However, there are a few drawbacks. The dashboard lacks an auto-save feature, so I have to manually save every time I add a report. The pop-up is quite annoying, and there are occasional sync issues where some events don't show up until after a hard refresh. There's also no option to create a team or squad to collaborate on a specific dashboard, and the software doesn't offer an extensive range of integrations.
April 15, 2024
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Paul E
Steer Clear of Mixpanel!
I feel that they are dishonest in their contract setup and management. I would definitely avoid it as there are much better solutions available.
April 13, 2024