5 Best Alternatives to Salesforce Marketing Cloud in September 2024

I believe Salesforce Marketing Cloud is a great alternative to Hubspot for several reasons. Firstly, Salesforce offers a robust and comprehensive suite of features that cater to all aspects of customer relationship management. This includes sales, service, marketing, commerce, and more. It's not just a marketing tool but a complete business solution.

Secondly, Salesforce's AI-powered data analytics tool, Einstein, provides advanced insights and predictive modelling which can greatly enhance marketing strategies. Also, Salesforce's extensive integration capabilities make it highly adaptable to various business systems and requirements.

Lastly, while Hubspot is an excellent tool for small to midsize businesses, Salesforce's scalability makes it suitable for both small businesses and large enterprises. So if you're planning for future growth, Salesforce might be the better option.

I have observed both Salesforce Marketing Cloud and Hubspot to be powerful marketing automation platforms. Salesforce Marketing Cloud is a comprehensive solution ideal for large businesses with diverse and complex marketing needs. It offers a wide range of tools including email, mobile, social, advertising, web personalization, and content creation. Alternatively, HubSpot is a more user-friendly platform suitable for small to medium-sized businesses. It provides a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. While both offer similar functionalities such as email marketing, lead management, and analytics, the main differences lie in their complexity, price point, and target audience size. Salesforce is more robust but requires a steeper learning curve and higher budget. HubSpot is simpler to use and offers more affordable options for smaller businesses.

Campaigner has better positive reviews compared to Salesforce Marketing Cloud: 83 vs 78

Campaigner is better at customer service than Salesforce Marketing Cloud: 3.9 vs 3.5

Campaigner is more user friendly than Salesforce Marketing Cloud: 3.7 vs 3.5

Campaigner is better at value for money than Salesforce Marketing Cloud: 3.9 vs 3.7

Salesforce Marketing Cloud has more options than Campaigner: 154 vs 91

I believe Campaigner is a great alternative to Salesforce Marketing Cloud due to several reasons. Firstly, Campaigner offers a more user-friendly interface, making it easier for beginners to navigate and use. It also provides a robust email marketing tool that allows you to create professional-looking emails with ease. Secondly, Campaigner offers a 24/7 live customer support service, which is a significant advantage over Salesforce Marketing Cloud. This ensures that any issues or queries can be resolved promptly, minimizing disruptions to your marketing activities. Lastly, Campaigner is more cost-effective, making it an excellent choice for small businesses or startups with limited budgets. Despite being less expensive, it doesn't compromise on the quality of its features and services.

I have used both Campaigner and Salesforce Marketing Cloud for different marketing projects. The main difference between the two lies in their features and target users. Campaigner is a simple and straightforward email marketing tool, ideal for small to medium-sized businesses. It offers basic features like email automation, segmentation, and reporting. On the other hand, Salesforce Marketing Cloud is a comprehensive digital marketing platform suitable for large enterprises. It provides a wide range of advanced features including multi-channel marketing, predictive analytics, customer journey mapping, and AI capabilities. Additionally, Salesforce Marketing Cloud integrates seamlessly with other Salesforce products, providing a unified view of the customer. However, it's more complex and requires a steeper learning curve compared to Campaigner. In terms of pricing, Salesforce is generally more expensive than Campaigner.