What is Moz?
Pros from reviewers
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Comprehensive SEO toolkit: Moz Pro offers a wide range of features that help improve search engine rank, including keyword explorer, open site explorer, and a backlink checker. These tools are crucial for any digital marketing strategy and can help identify profitable keywords and uncover hidden opportunities
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User-friendly interface: Moz Pro has a straightforward and intuitive interface that provides all the necessary data to evaluate a website's performance. This makes it one of the simplest SEO products to use, even for beginners
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Reliable rank tracker: Moz Pro's rank tracker is as good as any other, providing accurate and comprehensive reporting on traffic, keyword movements, and individual URL rankings for any website or project
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Excellent learning resources: Moz Pro provides excellent learning resources and guides, including video tutorials, community forums, and posts. This makes it easy for users to learn how to use the software effectively
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Outstanding customer service: Moz has been praised for its excellent customer service, with users noting that the team is responsive, understanding, and quick to resolve issues. This level of customer care is a key advantage for users, as it ensures they can rely on Moz for support when needed.
Cons from reviewers
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High subscription cost: Moz-Pro is considered expensive by some users, particularly small businesses or individuals who might not be able to afford the subscription cost
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Overwhelming for new users: Due to its many features, Moz-Pro can sometimes be overwhelming for new users, and while a user guide is provided, it can take time to fully understand and utilize all the tools
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Extra cost for crucial features: Some users have reported that certain crucial features require additional payments, making the overall cost of using Moz-Pro higher.
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Limited digital marketing capabilities: Despite its numerous excellent features, some users believe there are other products that offer a wider range of digital marketing capabilities
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Difficulty in cancelling service: Some users have reported difficulty in cancelling their service, with the cancellation button being hard to find and the process requiring direct contact with the company
Main features
Starting Price
Free Plan
Keyword explorer
Link explorer
On-page optimization
Rank tracking
Site crawl
Starting Price
N/A
Free Plan
No
Keyword explorer
Link explorer
On-page optimization
Rank tracking
Site crawl
How Moz compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Who is Moz best for according to our reviewers?
SEO Professionals: Moz Pro is a comprehensive toolkit that offers a wide range of features to improve search engine rank, including free tools like keyword explorer and open site explorer. It also provides excellent learning resources and guides, making it easy to use and operate for SEO professionals
Digital Marketers: Moz Pro provides numerous features such as keyword explorer and backlink checker, which are crucial for any digital marketing strategy. It assists in finding both short and long-tail keywords that are profitable in a chosen niche, and uncovering lucrative or hidden keywords
Customer Service Professionals: Moz has demonstrated excellent customer service, swiftly resolving issues and demonstrating a high level of professionalism and understanding. They listen to their customers and take decisive action to ensure their satisfaction, making them a reliable and customer-focused digital marketing tool provider.
SEO Auditors: Moz has become a preferred tool for backlink analysis, providing excellent value for SEO auditing and reporting. It is especially valued for its ability to track 'nofollow' links and perform backlink analysis, making it a crucial part of a company's marketing toolkit
Experienced SEO Technicians: Moz is a fantastic tool that demands a technical understanding of SEO. Its SERP checker and site auditing features are well-liked because they function effectively, and it's simple to spot spammy sites with their spam score tool
Moz Reviews
4.7
Moz rating
29 Moz Reviews
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Bryan A
A Sustained SEO Ally: Moz
Over the past 12 years, I've been a loyal Moz customer. I can confidently say they've been a crucial partner in our journey to achieve and maintain top search engine rankings. Despite various changes in their team, leadership, and offerings, Moz has consistently shown their commitment to providing exceptional service and ensuring our success. Their comprehensive suite of SEO tools has been key in helping us identify and address technical issues, optimize our website content, and build a strong backlink profile. Their data-driven insights and actionable recommendations have guided our SEO strategies and allowed us to make informed decisions that have directly impacted our visibility and organic traffic.
October 21, 2024
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Tyler
Indispensable SEO Tool: Moz
Moz provides all the essential features I look for in an online SEO tool, such as backlink analysis, keyword tracking, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis. I view it as a must-have app. I've experimented with numerous other SEO apps like SEMRush, but most are only beneficial during the research phase. After that, I find myself paying for features I rarely use. Moreover, Moz's pricing has remained steady over the years. However, Moz's "insights" section, intended to assist users in enhancing their website SEO score, is still underdeveloped. Also, the reporting feature in Moz is substandard. While there are some options for PDF exports, many crucial charts are not supported. I can only export CSV files and generate similar charts myself.
October 15, 2024
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Douglas D
Enhancing SEO Understanding: A Review of Moz's Valuable Learning Resources
The learning resources provided by Moz have been incredibly helpful in enhancing my understanding of SEO. Their webinars, guides, and blog posts are informative and easy to understand
October 5, 2024
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Denise C
Accurate and Reliable Rank Tracking with Moz
I've found Moz's rank tracking feature to be incredibly accurate and reliable. It's helped me keep a close eye on my website's performance and make necessary adjustments
October 1, 2024
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Grey S
Crucial Insights: Moz's Backlink Analysis Tool Enhances Link Profile Understanding and Monitoring
The backlink analysis tool in Moz has been crucial in helping me understand my website's link profile. It's helped me identify opportunities for improvement and monitor the health of my backlinks
September 24, 2024
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Tate S
Experienced the Free Trial of Moz and Then I…
I tried the free trial of MOZ but realized I didn't need the service. I forgot to cancel the trial and was automatically charged for a paid subscription. When I contacted the MOZ team, they were very responsive and understanding, and promptly refunded me. This level of customer care is unfortunately not always common today. I was impressed with the MOZ team's commitment to their customers.
September 15, 2024
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Martha F
Unveiling the Power of Moz Pro
Moz has become my preferred tool for backlink analysis. It's cost-effective and provides excellent value. I find it incredibly beneficial for SEO auditing and reporting, and the insights I gain from it have helped me achieve high rankings on search engine results pages. I especially value its ability to track 'nofollow' links and perform backlink analysis. MozPro is my top choice for site and page ranking, as it seems more reliable than other sites. It's an excellent tool for finding opportunities to track any link and check for errors, and it also aids me in performing SEO audits. It's a crucial part of my company's marketing toolkit. However, it can sometimes be overwhelming for new users due to its many features. A user guide would be helpful. Moz offers a 30-minute consultation, but these can take two weeks or more, so I often have to figure things out myself. I think Moz could be improved if it allowed users to suggest keywords and links. Despite this minor detail, I highly recommend Moz.
September 8, 2024
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Sandra W
Essential SEO Tool: Moz
Moz has been an essential tool in my SEO arsenal. It's easy to use, provides insightful data, and the customer support is top-notch. I highly recommend it to anyone looking to improve their online presence
August 31, 2024
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Quincy D
Swift Response Time
I recently had a billing issue with Moz and was thoroughly impressed with how they handled it. As soon as I reached out, Eli M. from the UK responded swiftly and was incredibly helpful. He demonstrated a high level of professionalism and a deep understanding of my concern. What stood out most was his readiness to resolve the issue in my favor. It's rare to find a company that not only listens to its customers but also takes decisive action to ensure their satisfaction. Moz's prompt and favorable resolution to my billing query showcases their commitment to excellent customer service. It's clear that Moz values its customers and prioritizes their needs. I highly recommend Moz to anyone looking for reliable and customer-focused digital marketing tools. Their product is excellent, but it's their customer service that truly sets them apart. Kudos to the team at Moz for turning a potential problem into a positive experience!
August 26, 2024
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Kenneth
SEO Expertise Delivered: Moz's Ranking and Reporting Tool!
I have been using the Moz website for years, primarily for their blogs and SEO updates. Recently, I upgraded to Moz Pro for its reporting features. I value the customized reports and rankings, which offer easy access to information on traffic, keyword movements, and individual URL rankings for any website or project. The interface is modern and color-coded, making it easier to distinguish between data sets. As an SEO company, having the powerful Moz brand backing our reporting is advantageous. I especially like the "featured snippets" integration, which most other reporting tools only display basic rich results. Although it takes a long time to set up, it's worth it in the end because the reporting is comprehensive and appears very accurate when cross-checked with SERPs and other tools. I switched to Moz Pro because I needed more detailed reporting in one place.
August 17, 2024
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Thomas W
5-Star Experience with Moz
They resolved a connection problem on my Google page within 6 hours and also supplied me with resources to effectively use their platform in the future.
August 13, 2024
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Diane
Moz Local: Overpriced and Impossible to Cancel!
My overall experience with Moz Local has been disappointing and I won't be using it again. I find it excessively priced at $100 per year, particularly when I've found a more affordable alternative, BrightLocal, that provides the same services at a lower cost. When I attempted to cancel my account, I discovered that Moz had concealed the "cancel" button. Despite their FAQ article advising to "Click Continue with cancellation", this link was nowhere to be seen. I'm unhappy with the service and even more so with the fact that Moz has made it impossible to cancel their service without directly contacting them. I view this as an unethical business practice. My least favorite aspect of Moz Local is the inability to cancel the service. The vendor responded to my review and feedback, apologizing for my dissatisfaction and the trouble I had in cancelling my plan. They assured me that my feedback has been shared with their product team to enhance the experience for others. This response was given in January 2021.
August 4, 2024
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Brenda N
Moz: A Game-Changer for SEO Performance Tracking
As a digital marketer, Moz has been instrumental in helping me track and improve my website's SEO performance. Its detailed reports have allowed me to make informed decisions and adjustments to my strategy
July 28, 2024
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Sarah N
Moz Pro: A Game-Changer for SEO Success
I've been using Moz Pro for the past 6 months to improve my SEO and it's been worth it. I mainly use it to research new keywords and boost traffic. The tool is extremely accurate in identifying new keywords and their relevant volumes. Moz is a tool that can help research thousands of long tail keywords for a topic. The search volume suggested by Moz Pro is very precise and it can assist in keyword research for any language. Also, the search volume displayed based on location is very accurate. However, Moz Pro is an expensive tool that not everyone can afford. I believe they should offer cheaper plans for smaller companies. In response to my review, the vendor stated that they believe their prices are fair considering all the tools offered. They suggested I reach out to their Help Team for assistance in finding the best plan for my needs.
July 22, 2024
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Jessica Martinez
Moz Pro: Unleashing SEO Potential with Powerful Tools
Moz Pro is a comprehensive SEO tool that I find incredibly useful in my marketing role. It combines all its features into a user-friendly interface with excellent data visualization, making data analysis straightforward. The Moz Chrome Extension is a great tool for accessing information like Page Rank and SERP standing, helping me understand my competition and prospect new leads. However, I would only recommend Moz Pro to seasoned professionals with a solid understanding of SEO. Moz Pro provides numerous features such as keyword explorer and backlink checker, which are crucial for any digital marketing strategy. I frequently use these tools and particularly favor Moz Pro's Keyword explorer over any other SEO software I've used. It assists me in finding both short and long-tail keywords that are profitable in my chosen niche, and uncovering lucrative or hidden keywords that I might not have been aware of. This enables me to create blog posts and use those keywords to attract new traffic, either organically or through paid means.
July 15, 2024
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Rhodes
Professional SEO Tools; Excellent Customer Support.
In my opinion, Moz provides excellent SEO tools, particularly beneficial for experienced technicians. While beginners can use other tools, Moz's subscription options still offer great value. Their customer service is top-notch, going above and beyond to assist customers, even refunding an accidental subscription contrary to their Terms of Use. Even without a subscription, Moz offers plenty of free learning materials for SEO beginners.
July 9, 2024
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Kevin
Invaluable On-Page Optimization Suggestions: Boosting SEO with Moz's User-Friendly Approach
Moz's on-page optimization suggestions have been invaluable in improving my website's SEO. They're easy to understand and implement, even for someone with little SEO experience
June 30, 2024
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Edward S
Incredible Team and Highly Accommodating - MOZ Review
I am impressed with the Moz team's ability to handle both small and large errors. I recommend it for medium to large organizations, as the time it takes to get noticed and score can be challenging for small businesses that are cash-strapped, like mine. Building my SEO and peripherals is already demanding due to my small client base in a small country. Kudos to the team. - Clint Morris
June 22, 2024
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Richard
Booking Experience with MOZ Pro 3-Day Trial
I expressed some concerns about the effectiveness of MOZ Pro SEO tools for SMEs in the Netherlands. Despite being only a 3-day trial user, MOZ took my concerns seriously. They responded within 24 hours with a professional reply. Anita G. provided tailored suggestions on how to achieve the best results. I appreciate their prompt and personalized service.
June 15, 2024
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Ryan M
Moz Pro: A Top-Notch SEO Tool
Moz is a fantastic tool, but it demands a technical understanding of SEO. Its SERP checker and site auditing features are well-liked because they function effectively, and it's simple to spot spammy sites with their spam score tool. However, Moz is pricier than other tools and some crucial features necessitate extra payments. I opted for Moz Pro because it's more scalable and I switched to it for its features and scalability. The vendor responded to my critique, asserting that given the array of tools and features offered, they believe Moz is competitively priced. They responded in May 2022.
June 11, 2024
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Mark Brown
Moz's Site Audit: Your Personal SEO Consultant
The site audit feature of Moz has been incredibly helpful in identifying and fixing technical SEO issues on my website. It's like having a personal SEO consultant at your disposal
June 3, 2024
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Justin Williams
Moz's Keyword Explorer: A Game-Changer for Website Visibility
I've been using Moz for over a year now and it has significantly improved my website's visibility on search engines. The keyword explorer tool, in particular, has been a game-changer for me
May 26, 2024
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Karen
Moz Technical SEO Certification Review
The Moz Technical SEO Certification offers a solid base for SEO practitioners. The content was well-structured, well-delivered, and easy to understand for beginners. However, I felt the assigned tasks could have been more comprehensive. They seem to assume that the user has the required knowledge and tools to complete them. Also, the content appears a bit outdated. Despite these, I would still recommend this course.
May 18, 2024
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Beckham G
Superb Comprehensive Software
I believe that Moz is a reliable software and its rank tracker is as good as any other. I find Moz to be one of the simplest SEO products to use, with a straightforward and intuitive interface that provides all the necessary data to evaluate a website's performance. Despite Moz's numerous excellent features, I believe there are other products that offer a wider range of digital marketing capabilities. I selected Moz Pro because I wanted to use it in conjunction with other tools for SEO testing. I value the vendor's response and it's reassuring to know that Moz Pro was the right choice for me.
May 14, 2024
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Zachary Miller
Effortless Keyword Research and Link Building with User-Friendly Interface
it has made keyword research and link building a breeze. The interface is user-friendly and the data provided is invaluable for my marketing strategies
May 4, 2024
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Sharon N
Your Speed and Efficiency Impressed Us: A Review on Moz Software
I was impressed by the speed and efficiency in resolving the issue with Moz. It's clear that their expertise was critical in the outcome. Moreover, I believe their streamlined SOP significantly contributed to the success.
April 27, 2024
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Emily F
Excellent Service and Business Integrity with Moz
I tried a trial subscription of Moz to explore its features. They were good but lacked a specific function I needed. I thought I had cancelled after a month, but I hadn't, resulting in a charge. I contacted them and they quickly understood and refunded the charge. While I'm not an expert on their technology, I can vouch for their excellent service and business ethics.
April 20, 2024
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Alexander Williams
Top-tier SEO Tool with Exceptional Learning Materials
Moz-Pro is more than just an SEO software, it's a platform that offers tools and training that I trust for guaranteed results. It has a variety of features that meet my needs, including free tools like keyword explorer and open site explorer. It also has a chrome extension, Moz Bar, which provides information about domain rank or page authority. However, to access certain tools, I need to subscribe to Moz-Pro. Moz-Pro is a comprehensive toolkit with a wide range of features that help improve search engine rank. It also provides excellent learning resources and guides. I can learn from its video tutorials and guides, and if I'm unsure how to use it, there are guides, packages, community forums, and posts to help me. Despite having many SEO tools, Moz-Pro is easy to use and operate. However, there are some downsides to Moz-Pro that I need to consider.
April 15, 2024
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Patricia A
Impressed with Moz's SEO Tools
I've been using Moz for several months now and I'm thoroughly impressed with its comprehensive SEO tools
April 14, 2024