Moz Local is a software tool designed to assist businesses in managing their online presence on multiple digital platforms. It guarantees accurate business listings on Google, Facebook, and other search engines or directories. The software offers performance analytics and enables users to track customer feedback. Its main purpose is to boost local search visibility and enhance SEO rankings.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Moz local?
  • 04How Moz local compare to similar software?
  • 05Who is Moz local best for according to our reviewers?
  • 06Moz local Reviews

What is Moz local?

Moz Local is a software tool that assists businesses in managing their online presence across various digital platforms. It allows users to maintain consistent business listings, enhancing local SEO and visibility. Features include automatic listing updates, duplicate deletion, review management, and performance metrics. It integrates with Google and Facebook for data management and provides alerts for changes in business listing status. The tool is ideal for businesses aiming to improve their local SEO and manage their online reputation effectively. Special promotions are available on Moz Local and similar software tools.

Pros from reviewers

  • Comprehensive SEO features: Moz Local offers a wide range of SEO tools including site crawl, link building, and competitor analysis, which can help enhance a website's performance and boost its rankings

  • Technical SEO training: For those with limited understanding of technical SEO, Moz Local provides technical SEO training in their resource section to help users fully grasp the data provided by the software

  • User-friendly interface: Moz Local is easy to set up and use, making it a convenient tool for managing SEO projects

  • Local listing management: Moz Local is particularly effective for managing local listings, ensuring NAP consistency across the web, and enhancing local listing rankings

  • Excellent customer service: Moz Local is known for its responsive and helpful customer service, which includes swift resolution of issues and refunds in case of accidental charges.

Cons from reviewers

  • Limited data for certain regions: Despite its many features, Moz Local has been reported to provide poor or non-existent data for certain regions, such as Canada. This can be a significant drawback for businesses operating in these areas

  • Limitations on projects and scans: Compared to other SEO tools like SEMRush, Moz Local has been reported to have limitations on the number of projects and scans that can be conducted. This can be a hindrance for businesses with larger SEO needs

  • Limited features compared to competitors: Some users have reported that Moz Local lacks certain features compared to its competitors, such as SEMRush. This includes tasks like keyword research and rank tracking, which are provided all in one place by other tools.

  • High cost for individual use: While Moz Local can be cost-effective for businesses managing multiple clients, it can be quite expensive for individual use or for small businesses

  • Difficulty in understanding data: Some users with limited understanding of technical SEO have found the amount of data provided by Moz Local overwhelming. This requires them to make use of additional resources or training to fully grasp the information

Main features

Starting Price

N/A

Free Plan

No

Local SEO Tool

Performance Report

List Management

Review Management

Data Accuracy

Who is Moz local best for according to our reviewers?

  • Bloggers: Bloggers, especially those running a parenting blog or similar, can use the free version of Moz Local to gather data on ranking keywords. This can have a positive impact on the performance, traffic, and ranking keywords of their posts over time

  • SEO Professionals: SEO professionals can use Moz Local to enhance their client's local listing rankings. It enables them to track position changes and focus on high-impact search queries. It also provides many useful SEO features such as competitor analysis and link building

  • Digital Marketing Professionals: Digital marketing professionals can use Moz Local for local SEO, keyword research, and rank tracking. It's particularly useful for adding clients to local listings, especially for organizations in the US, UK, and Canada.

  • Content Writers: Content writers can use Moz Local for keyword research, SEO audit, and competitor analysis. It also provides technical SEO training for those with limited understanding of SEO

  • Small Business Owners: Small business owners can use Moz Local to list their business in different local directories. It works on a subscription model and includes review management, a key aspect of managing a business's online reputation

  • Moz local Reviews

    4.6

    Moz local rating

    4.5

    Ease of use

    4.0

    Customer service

    3.9

    Value for money

    4.0

    Likelihood to recommend

    4.2

    Features

    24 Moz local Reviews

    4.6 (24 reviews)
    Leave a review
    • Linnea S

      Value-for-Money Platform with Useful Features

      My experience with Moz Local has been satisfactory, but not outstanding. I particularly value the citation builder feature. However, I find there's a lack of clarity about what I'm signing up for. The number of citations differs for each location and if I indicate that I don't serve people at my location, I can expect 10-16 citations for the money I've paid. I chose and switched to Moz Local primarily because of its price. I appreciate the vendor's response and their offer to assist with any questions.

      September 15, 2024

    • Eric E

      A Sustained SEO Ally: Moz-Local Review

      Over the past 12 years, I've been a dedicated Moz customer. I can confidently say they've been a crucial partner in our journey to achieve and maintain top search engine rankings. Despite various changes in their team, leadership, and offerings, Moz has consistently shown their commitment to providing excellent service and ensuring our success. Their comprehensive SEO tools have been key in helping us identify and address technical issues, optimize our website content, and build a strong backlink profile. Their data-driven insights and actionable recommendations have guided our SEO strategies and allowed us to make informed decisions that have directly impacted our visibility and organic traffic.

      September 9, 2024

    • John

      Booking Experience with MOZ Pro's 3-Day Trial

      I expressed some concerns about the effectiveness of MOZ Pro SEO tools for small and medium-sized enterprises in the Netherlands. Despite only being a 3-day trial user and not a paying customer, MOZ took my concerns very seriously. They responded within 24 hours with a professional reply. Anita G. took the time to provide me with customized suggestions on how to achieve the best results. I appreciate her efforts.

      September 2, 2024

    • Aaron Brown

      Transparent Insights: A Review of Moz Local's Clear Visibility into Listing Performance

      I appreciate the transparency of Moz Local, it provides a clear view of what's happening with my listings at all times

      August 26, 2024

    • Richard B

      User-Friendly Interface: A Non-Technical Perspective

      The user interface is intuitive and easy to navigate, even for a non-technical person like me

      August 20, 2024

    • Brittany M

      Moz Local: A Worthy Citation Solution to Consider

      After experimenting with various citation options, I decided to try Moz Local to list my business in different local directories. It works on a subscription model, and I was unsure why there's a yearly fee for a one-time directory submission when other options only require a one-time payment. I didn't choose Moz over BrightLocal, but used it to compare the two. The vendor responded to my review, explaining that they offer both monthly and yearly plans, most of which include review management, a key aspect of managing a business's online reputation. They stressed that effective review management can attract more business and potentially influence rankings and visibility. They responded in January 2023.

      August 11, 2024

    • Nicholas A

      Perfect Solution for Keyword Research and PPC Campaign Strategy

      Moz Local has been a key tool in enhancing my client's local listing rankings. It enables me to track position changes and focus on high-impact search queries. Although Moz Local provides an excellent service, it can get quite expensive if not used for multiple clients. I opted for Moz Local over other SEO tools like SEMrush, which I previously used for keyword research for client projects. Moz Local provides many useful SEO features such as competitor analysis and link building. I strongly recommend it for anyone in the SEO field. The vendor responded to my review in June 2022, expressing their pleasure that Moz Local is helping to boost my local listings.

      August 5, 2024

    • Bryan Smith

      5-Star Experience with Moz-Local

      They resolved a connection problem on my Google page within 6 hours and also gave me resources to effectively use their platform in the future.

      July 27, 2024

    • Zachary M

      Duplicate Detection: A Time-Saving Feature

      I've found the duplicate detection feature particularly useful, it has saved me countless hours of manual work by identifying and removing duplicate listings

      July 20, 2024

    • Bruce A

      Moz Technical SEO Certification Review

      The Moz Technical SEO Certification offers a solid base for SEO practitioners. The content was well-structured, clearly presented, and easy to understand, even for beginners. However, I felt the assigned tasks could have been more comprehensive. They seemed to assume that the user already has the necessary knowledge and tools. Additionally, the content appeared somewhat outdated. Despite these issues, I would still recommend this course.

      July 16, 2024

    • Terry M

      Top-notch Reporting in Moz Local for Local SEO Insights

      The reporting feature in Moz Local is top-notch, providing me with valuable insights into my local SEO performance

      July 8, 2024

    • Teresa E

      Seamless Integration: Managing Online Presence Made Easy

      I'm impressed with the software's integration capabilities, it seamlessly syncs with Google and Facebook, making it easier for me to manage my online presence

      July 1, 2024

    • Patrick Miller

      Multi-Location Management: A Game-Changer for My Business

      The software's ability to manage multiple locations is a game-changer for my business, allowing me to easily monitor and update my listings across various platforms

      June 22, 2024

    • Neo D

      Professional SEO Utilities; Excellent Customer Support

      In my view, Moz provides excellent SEO tools, particularly beneficial for experienced technicians. While beginners can use other tools, Moz's subscription options still offer great value. Their customer service is outstanding, going above and beyond to assist customers, even refunding an accidental subscription contrary to their Terms of Use. Even without a subscription, Moz offers plenty of free learning materials for SEO beginners.

      June 17, 2024

    • Johnny Martinez

      Boost Your Online Business with Moz Local: An Effective and Efficient Tool

      I've used the premium package of Moz Local and found great value in its local SEO tools, particularly the local listings management. The alerts for edits to our local listings have been very useful. I've also used their reputation management tool to boost our online presence. Overall, Moz Local has yielded positive results. However, I wish I could respond to reviews directly from the dashboard. I chose Moz Local over other similar software due to its analytics and reputation management tools. I appreciate the vendor's response to my feedback and am eager to see improvements.

      June 9, 2024

    • Kimberly N

      Experienced the Free Trial of Moz Local and Then I

      I tried the free trial of moz-local but realized I didn't need the service. I forgot to cancel the trial and was automatically charged for a paid subscription. However, when I contacted the MOZ team, they were very responsive and understanding, and promptly refunded me. This level of customer care is unfortunately not always common these days, so I was very impressed with the MOZ team.

      June 1, 2024

    • Sean Rodriguez

      Moz Local: Not My Preferred Choice

      I find Moz Local user-friendly and easy to set up projects with. However, I believe it lacks many features compared to SEMRush and has limitations on projects and scans, which I frequently encounter. I switched to Moz Local because of its cost. The vendor responded to me, asking for more detailed feedback and wishing me luck in all my SEO endeavors.

      May 27, 2024

    • Margaret Smith

      Fantastic Free Resource

      I absolutely adore this free tool! It has made a significant difference for my parenting blog. Even though a paid plan is necessary to fully utilize the Moz SEO tools, I've managed to maximize the data I can gather on ranking keywords using just the free tool. This data has had a measurable positive impact on the performance, traffic, and ranking keywords of my posts over time. However, figuring out how to configure the different options for the segment of your ranking keywords you're looking at can be challenging, as being limited to only 50 in a given category can be frustrating. Especially now that after two solid years of using Moz, my number of ranking keywords has increased from barely 500 to over three times that. But there are ways to mitigate this.

      May 18, 2024

    • Steven E

      Speed and Efficiency of Moz-Local: A Remarkable Experience

      I was impressed by the speed and efficiency in resolving the issue with moz-local. It's clear that their expertise was critical in the outcome. Moreover, I believe their streamlined SOP significantly contributed to the success.

      May 13, 2024

    • Harold Williams

      Moz Local: The One Area Where It Outshines SEMrush

      My experience with Moz Local in Canada towards the end of 2021 was disappointing, leading us to promptly cancel that part of our subscription. Despite the software offering valuable data, useful notifications, and task assignment ease, the data for Canada was either poor or non-existent. This was the primary reason we initially opted for Moz Local, but we eventually switched our Moz and Moz Local subscription to SEMrush. The vendor responded to my review in February 2022, apologizing for the data issue in Canada and requested a more detailed explanation of the problem via email.

      May 7, 2024

    • Deborah Davis

      Moz Local: The Ultimate Tool for Local SEO Management

      I've been using Moz Local for a while now and I must say, it's an excellent tool for managing and enhancing local search engine optimization

      April 29, 2024

    • Vincent Johnson

      Excellent Service and Business Integrity with Moz-Local

      I tried a trial subscription of moz-local to explore its features. While they were good, they didn't have a specific feature I needed. I thought I had cancelled after a month, but I hadn't, and was charged. When I emailed them about it, they quickly understood and refunded me. I may not be an expert on their technology, but their customer service and business ethics are excellent.

      April 23, 2024

    • Larry Jones

      Prompt Response Time

      I recently had a billing issue with Moz and was thoroughly impressed with their handling of it. As soon as I reached out, I received a swift and incredibly helpful response from Eli M. from the UK. He demonstrated high professionalism and a deep understanding of my concern. What stood out was his readiness to resolve the issue in my favor. It's rare to find a company that not only listens to its customers but also takes decisive action to ensure their satisfaction. Their prompt and favorable resolution to my billing query showcases their commitment to excellent customer service. It's clear that Moz values its customers and prioritizes their needs. I highly recommend Moz to anyone looking for reliable and customer-focused digital marketing tools. Their product is excellent, but it's their customer service that truly sets them apart. Kudos to the team at Moz for turning a potential problem into a positive experience!

      April 15, 2024

    • Jessica Garcia

      Beneficial Local SEO Tool: Moz Local

      Moz Local is a decent tool for local SEO, but I don't find it superior to SEMrush. I prefer using SEMrush for tasks like keyword research and rank tracking, as it provides all these features in one place. If you're solely focused on local clients, Moz Local is a good and affordable tool. I found it helpful for adding clients to local listings, particularly for organizations in the US, UK, and Canada. It's effective for ensuring NAP consistency across the web. However, its effectiveness decreases outside of these countries. SEMrush also offers this feature, and to save time, I prefer using just SEMrush instead of multiple tools. I chose Moz Local because I trust the Moz brand, having used their services in the past.

      April 13, 2024