What is Bloomreach?
Pros from reviewers
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Powerful Scenario Handling: The platform offers powerful scenario handling, including omnichannel communication. This allows for a seamless customer experience across all channels
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Personalization Capabilities: Thanks to the jinja language, Bloomreach offers personalization possibilities. This allows businesses to tailor their content and offerings to individual customer needs and preferences
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Excellent Data Collection and Analytical Capabilities: Bloomreach offers excellent first-party data collection and analytical capabilities. This allows businesses to gain valuable insights into their customers and make data-driven decisions.
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Reliable and Stable Platform: Bloomreach has proven to be a reliable and stable platform, significantly aiding in business development, revenue growth, and customer retention in large scale retail businesses. It's easy to integrate and offers excellent support
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User-Friendly and Easy to Use: Users find Bloomreach to be user-friendly and easy to use. It simplifies tasks such as setting up email marketing campaigns and analyzing results. The platform also offers a user-friendly asset builder and email builder
Cons from reviewers
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Lack of predefined templates: The platform does not offer predefined templates for use cases, requiring users to create everything from scratch
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Basic Single Customer View card: The Single Customer View card is quite basic and lacks detailed information about customer value
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Complexity in report building: Some users find building reports somewhat complex, although improvements are being made
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Lack of practical tutorials and user flow/funnel tools: The platform lacks practical tutorials and proper user flow/funnel tools, making it complex and frequently frustrating for some users
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Steep learning curve: New users may experience a steep learning curve when first using the tool, and solutions to issues aren't always clear or easy to locate.
Main features
Starting Price
Free Plan
Real-time personalization
AI-driven insights
Omnichannel marketing automation
Advanced product discovery
Comprehensive content management
Starting Price
N/A
Free Plan
No
Real-time personalization
AI-driven insights
Omnichannel marketing automation
Advanced product discovery
Comprehensive content management
How Bloomreach compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Bloomreach best for according to our reviewers?
Large scale retail businesses: These businesses can benefit from Bloomreach's reliable and stable platform, which aids in business development, revenue growth, and customer retention. It offers powerful scenario handling, omnichannel communication, and excellent first-party data collection and analytical capabilities
Email marketers: For those setting up email marketing campaigns, Bloomreach makes the process easy and the results straightforward to analyze. It also simplifies the maintenance of email marketing flows, although building reports can be somewhat complex
Marketing professionals: Bloomreach simplifies the job of marketing professionals by offering user-friendly asset and email builders. It also provides logically structured scenarios and educational opportunities through Bloomreach Academy
Experienced users: Bloomreach offers numerous features and capabilities, including webhooks and customizable reporting. However, it can be complex and may require more practical tutorials and user flow/funnel tools. Experienced users may also find limitations in managing instances and wish for more out-of-the-box solutions
Self-service users: Bloomreach is a self-service tool that allows users to access customer data without relying on IT. It offers endless possibilities for orchestration and a visually appealing dashboard. However, more integrations for other communication channels may be needed.
Bloomreach Reviews
4.7
Bloomreach rating
4.4
Ease of use
4.7
Customer service
4.5
Value for money
4.4
Likelihood to recommend
4.4
Features
16 Bloomreach Reviews
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Roy Garcia
Bloomreach: Mastering Complex Campaigns with Ease
I believe Bloomreach is superior to our previous tool, particularly for complex campaigns. I value its analytics, user-friendliness, and scenario building capabilities. While its AI features are commendable, there's potential for enhancement in analytics and recommendations. We require more comprehensive data insights for campaign automation and the surveys could be improved.
July 23, 2024
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Verena
Bloomreach: Elevate Your Marketing Strategy with this Stellar CRM Tool
I've had a great experience with Bloomreach. It's allowed us to send the right message to the right user at the right time thanks to its automation tool. It's also introduced new channels such as in-app messages and web pop-ups, which used to require our engineering team to create. The automation system enables fast and visible building of complex automations. However, there can be a steep learning curve when first using the tool. Despite a useful help center, sometimes solutions to issues aren't clear or easy to locate.
July 14, 2024
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Andrea W
Effortlessly Personalized and User-Friendly: Bloomreach
I find Bloomreach very helpful in automating all client lifecycle-related campaigns. It's a user-friendly platform that allows easy creation of scenarios and campaigns, setting logics, editing templates, and viewing automated dashboards for each campaign. The support team is quick and helpful. However, I sometimes find the reports feature overwhelming and not as user-friendly.
July 9, 2024
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Stephen B
Bloomreach: Empowering Informed Decision-Making with Data Insights
I'm impressed with the software's ability to handle large volumes of data, providing real-time insights that help us make informed decisions. Overall, Bloomreach has been an invaluable tool for our e-commerce business.
June 30, 2024
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Dexter G
Unrivaled CDP Excellence with Bloomreach
Bloomreach is capable of meeting nearly all of our needs in our CDP system. It's easier to set up and run compared to its competitors, which require extensive knowledge. We can use Bloomreach across our entire company, from our call center to our board management, for data collection/reporting and improved customer service. A major advantage is its applicability in marketing. It's an amazing tool that's easy to use. I wish I knew more about its specific roadmap. If there's something missing on the platform, I'd like to suggest changes and be informed if these changes would be implemented in the next app release. However, this is a minor issue considering what Bloomreach can do for us in terms of SaaS. We chose Bloomreach because it's a Czech/Slovak company with excellent reviews and a great setup time to money ratio.
June 24, 2024
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Hadley S
Bloomreach: Streamlined Operations and Enhanced Shopping Experience
I've been able to integrate Bloomreach seamlessly with our existing systems, which has streamlined our operations significantly. The software's predictive search feature has enhanced our customers' shopping experience by making product discovery faster and more accurate
June 15, 2024
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Faye G
Elevating Campaign Management with Bloomreach!
I enjoy using Bloomreach as it's a self-service tool that allows me to access our customer data without relying on IT. The platform offers endless possibilities for orchestration, given the right conditions. I value its flexibility and find the documentation very useful. The dashboards are visually appealing and I appreciate Bloomreach's innovative approach, which often sets trends that we can explore and leverage. They are receptive to our feedback and I'm keen on exploring their minimalist approach. However, as an insurance company, we need more integrations for other communication channels like phone calls and post. I would also like to see more detailed insights into multichannel orchestration for offline communications. While we can adjust our campaigns, I would appreciate more guidance from Bloomreach on how to do this. Our partner agency assists with our integrations and ongoing processes. I completed the Academy fundamentals course, but was disappointed with the tutor's knowledge.
June 8, 2024
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Brenda Jones
Benefits of A/B Testing and Great Customer Support at Bloomreach
I appreciate the A/B testing feature, which allows us to experiment with different strategies and quickly identify what works best. The customer support team at Bloomreach is always responsive and helpful, providing excellent service whenever we need assistance
June 2, 2024
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Andrea
Bloomreach: Our Company's Ultimate Tool!
I find Bloomreach to be an excellent tool with numerous capabilities and features that I enjoy, especially webhooks. I am excited about the upcoming Q4 roadmap and the new features it will bring. I appreciate the transparency in reporting and the ability to customize it to our company's needs. However, I find Bloomreach to be quite complex, making it challenging to focus our efforts. I wish the SDK could support more apps per instance and that out-of-the-box solutions were available. I also believe there's room for more jinja implementation. As an experienced user, I find some limitations in managing instances and wish I could download the reporting.
May 28, 2024
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Juan Davis
Bloomreach: The Intuitive and Scalable CMS Solution
Bloomreach's content management system is intuitive and user-friendly, making it easy to update our website and keep content fresh. The software's scalability has been a game-changer for us, easily accommodating our growing business needs
May 18, 2024
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Johnny
Brilliant, Baffling, and Sometimes Bitter: Bloomreach
I consider Bloomreach an impressive tool with numerous features, but it can be complex and frequently frustrating. It lacks practical tutorials and proper user flow/funnel tools. I wish there was a simpler method to alter dashboard data, such as changing the website URL. Despite being aware of the existing funnel/flow tools, I still find Google Analytics superior. I opted for Bloomreach because my client did.
May 13, 2024
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Madison Brown
Effective SEO Optimization Tools and Analytics
I've found the SEO optimization tools to be particularly effective, helping us to rank higher in search engine results and attract more traffic. The platform's robust analytics have given us valuable insights into our customers' behavior and preferences
May 7, 2024
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Roy R
Bloomreach: Your Ultimate Email Marketing Solution!
Setting up email marketing campaigns with Bloomreach is easy and analyzing the results is straightforward. I also find maintaining email marketing flows simple. However, I find building reports somewhat complex, though it's improving. I chose Bloomreach over other products because I'm familiar with it and found it to be the superior solution after comparison.
April 27, 2024
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Isabella S
AI-Driven Tools Enhance Online Shopping Experience
the software's AI-driven search and merchandising tools have significantly improved our online customer experience. The personalization features are top-notch, providing a tailored shopping experience for each visitor
April 23, 2024
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Willie F
Bloomreach: A Powerful Tool for System Enhancement
I am really enjoying using Bloomreach on a daily basis as it significantly simplifies my job and I have learned a lot from it. I appreciate the user-friendly asset builder and email builder. The scenarios are also logically structured and I thoroughly enjoyed the course I took through Bloomreach Academy. Currently, we are facing a data implementation issue, but I am not letting it hinder my usage of the tool as much as possible while it is being resolved. I chose Bloomreach because the people on the call were personable and I was intrigued by all the possibilities offered by Bloomreach. I switched to Bloomreach because we outgrew the previous software.
April 16, 2024
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Noah W
Impressed with Bloomreach: A Few Months In
I've been using Bloomreach for a few months now and I'm thoroughly impressed with its capabilities
April 14, 2024