What is Segment?
Pros from reviewers
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Ease of installation and integration: Segment is incredibly easy to install with modules for various sources like apps, servers, APIs, and JavaScript. It allows for the addition of new destinations with minimal coding, making it user-friendly and efficient
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Consistent and coherent data delivery: Segment delivers consistent and coherent data to hundreds of destinations, including relational databases. This feature enables tracking of all actions of any single user and access to historical data with a click, providing comprehensive insights
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Consistent data provision across company areas: Segment provides consistent data to all areas of a company, such as marketing, product development, and finance, with the option to choose what different offices can see. This ensures that all departments have access to the data they need for decision making
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Powerful and flexible data management: Segment allows for effortless linking of various platforms and access to previously unreachable parts of a platform, channeling data into other beneficial areas. It also simplifies data management, enabling quick data flow and the establishment of a data science team in seconds.
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Intuitive privacy mechanism: Segment has an intuitive privacy mechanism that allows for the deletion of a user's data from multiple systems with a single click. This feature enhances data privacy and compliance
Cons from reviewers
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High cost: Segment's pricing is based on the average number of single users tracked per month, making it quite expensive, especially for small businesses or startups
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Difficulty tracking detailed data: For custom-built websites, tracking more detailed data such as user identities or emails can be challenging
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Unreliable API: Some users have reported major data loss incidents due to server failures and issues with Segment's API, indicating that it may be less reliable than other analytics tools
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Extra cost for premium features: While Segment offers a range of features, some premium features that offer more control over the data come at an additional cost.
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Lack of customer support knowledge: While the customer service team is responsive, they sometimes lack the necessary knowledge to assist with more complex issues, such as integrating Segment with a website via Google Tag Manager
Main features
Starting Price
Free Plan
Track customer behavior across your e-commerce site
Store and analyze data easily
Collect data from servers
Track the performance of your mobile apps
Unified contact files
Starting Price
$120
/ month
Free Plan
Yes
Track customer behavior across your e-commerce site
Store and analyze data easily
Collect data from servers
Track the performance of your mobile apps
Unified contact files
How Segment compare to similar software?
Product
Price
$120
/ month
Free plan
Yes
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels, cohort analyses, and user segmentation. Mixpanel is particularly well-suited for businesses that want to gain in-depth insights into user behavior to drive engagement and growth. Its user-friendly interface is a boon for small businesses or teams without specialized data analysis skills.
On the other hand, Segment acts more as a data infrastructure platform. It allows businesses to collect customer data from various touchpoints and send it to other marketing, analytics, or data warehousing tools. Segment excels in data integration and governance. With the ability to connect with over 9,000 popular tools and robust data governance features,...
Who is Segment best for according to our reviewers?
Startups: Segment has been instrumental in many startups' journeys, helping them unify customer data and unlock invaluable insights across all their properties. It integrates flawlessly with their web apps and entire tech stacks, simplifying data management and allowing them to focus on their core business functions
Custom-Built Websites: These users can use Segment to share their website event and tracking data with various analytics and marketing tools. However, they may encounter difficulties when they want to track more detailed data, such as user identities/emails
Large Companies: Segment provides consistent data to all areas of these companies, such as marketing, product development, and finance, with the option for them to choose what different offices can see. However, they may find the cost quite expensive as it is based on the average number of single users tracked per month.
Data Scientists/Product Managers: These professionals find Segment greatly simplifies their work, with the software providing numerous integrations and plugins, and making it easy to set up data flows. However, they may have to pay extra for premium features like having more control over the data
Non-Technical Users: Segment enables these users to effortlessly link various platforms and access previously unreachable parts of their platform, channeling data into other beneficial areas. However, they may find the setup not intuitive and would appreciate more guidance on its useful features
Segment Reviews
4.6
Segment rating
4.8
Ease of use
4.8
Customer service
4.6
Value for money
4.8
Likelihood to recommend
4.6
Features
19 Segment Reviews
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Peter N
Top-notch Solution for Monitoring Marketing Events
Segment allows me to perform multi-touch analysis of my marketing channels. I think having a specialist to help with the setup process would be beneficial.
August 12, 2024
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Virginia Martinez
Enhanced Efficiency and Versatility: AutoCAD's Precision and Advanced Features
AutoCAD's precision and advanced features have significantly improved our drafting and modeling processes. It's compatibility with various file formats is also a big plus
August 5, 2024
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Stellan S
Zoom: A Game-Changing Video Conferencing Tool for Remote Meetings
Zoom has been a game-changer for our remote meetings. Its stability and ease of use, even with large groups, sets it apart from other video conferencing tools
July 28, 2024
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Angela B
Adore it!
As a data scientist/product manager, Segment greatly simplifies my work. I don't have any major complaints, although I do have to pay extra for some premium features like having more control over the data.
July 20, 2024
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Sophia Miller
Tableau: Revolutionizing Data Visualization and Reporting
Tableau has made data visualization a breeze. It's interactive dashboards and real-time updates have greatly enhanced our reporting capabilities
July 15, 2024
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Roger Rodriguez
Effortless Collaboration: How Slack Transformed Our Team Communication
Slack has transformed our team communication. Its seamless integration with other tools we use daily, like Google Drive and Trello, makes collaboration effortless
July 7, 2024
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Roger B
Streamlining Email Marketing with MailChimp: Enhanced Automation and Analytics Boost Campaign Success
MailChimp has made email marketing much more manageable. Its automation features and detailed analytics have helped us improve our campaigns
June 29, 2024
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Marshall G
Segment - Your Ultimate Data Layer Solution
Segment solves my issue of having to add scripts multiple times by enabling quick data flow. It functions as a conduit, directing data appropriately. With Segment, I can establish a data science team in seconds and connect to a wide range of tools and connections, including Adwords, Facebook, iOS, and Android. It serves many of my needs. Segment has developed a top-tier data layer and data management tool that is easy to set up. Creating destinations and understanding sources is straightforward. I can add the code for Web, Mobile, or a data warehouse, and then empower my product and marketing teams to enable and disable marketing and product tools with ease. The new personas feature is also extremely powerful. It simplifies the collection of analytics .track, .page, and .identify. While Segment does simplify data, the quality of the tool comes with a cost. The advantage is that it scales with me as the price plan is based on MTUs. However, the suitability really depends on the size.
June 24, 2024
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Emma Miller
Revolutionizing CRM with Salesforce's Cloud-Based Platform
Salesforce has revolutionized our customer relationship management. Its cloud-based platform provides real-time data that helps us make informed decisions
June 15, 2024
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Mark
Effortlessly Leverage Segment for Telemetry in Your Python App
I find the Segment software user-friendly with its Python SDK. It provides numerous integrations and plugins, and it's easy to set up data flows. It has an excellent plan for startups. However, I was let down by the customer support, which wasn't as helpful as I expected when I faced a problem.
June 9, 2024
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Clive D
Unrivaled Customer Data Platform: Segment
Segment has been instrumental in our startup's journey, helping us unify customer data and unlock invaluable insights across all our properties. It integrates flawlessly with our web app and entire tech stack, simplifying data management and allowing us to focus on our core business functions. Their support and startup program are outstanding. We are committed customers for life. The software is user-friendly, has excellent documentation, unparalleled functionality, and exceptional support. It's hard to find any shortcomings. We had to learn a lot about data structures, but Segment's documentation and resources made it manageable. We are all the better for it.
June 3, 2024
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Amber N
Highly Beneficial Software Solution
I had a good experience with Segment. It enabled me to effortlessly link various platforms and access previously unreachable parts of our platform, channeling data into other beneficial areas. The setup was straightforward. However, as a non-technical user, I initially found it not intuitive and would have appreciated more guidance on its useful features.
May 27, 2024
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Judy E
Streamlined Accounting with QuickBooks
QuickBooks has streamlined our accounting processes. Its ability to integrate with other software and automate tasks has saved us countless hours
May 18, 2024
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Aaron S
Data Disappearance and Poor Client Assistance
Initially, I thought Segment was the perfect solution for all my analytics needs. However, I soon found out that the Segment API is far less reliable than other analytics tools I've used, like Mixpanel. Since I switched to Segment, I've had three major data loss incidents, one due to a server failure, another because of Segment's API, and the third is still under investigation. Also, getting timely support for urgent issues is nearly impossible. Despite stressing the urgency, I only get one response per day, often filled with irrelevant information and repetitive basic questions. While Segment does reduce the amount of code needed for analytics and tracking, its unreliability and poor customer service make it a less than ideal choice.
May 11, 2024
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Ruth Garcia
Microsoft Project: An Invaluable Tool for Project Managers
As a project manager, I've found Microsoft Project to be an invaluable tool. It allows me to effectively track project progress, manage resources, and communicate with my team
May 5, 2024
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Rachel J
Intuitive and Customizable Interface of Adobe Photoshop
I found the user interface of Adobe Photoshop to be highly intuitive and customizable
April 27, 2024
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Victoria Garcia
Enhancing Graphic Design Workflow with Impressive Tools and Features
it has significantly improved my graphic design workflow. The variety of tools and features available is impressive
April 21, 2024
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Kenneth Martinez
Great CDP for Plug & Play Websites, More Challenging for Custom Builds
While the customer service team was prompt and responsive, they lacked the necessary knowledge to assist us in resolving issues we faced with the visual tagger. We had to seek expert advice to fully integrate Segment with our website via Google Tag Manager (GTM). However, once we had our custom Segment setup operational, it proved to be extremely powerful, allowing us to share our website event and tracking data with various analytics and marketing tools. Despite the initial hurdles, the extra effort was worthwhile. Setting up Segment was simple, thanks to the Javascript code they provided. The interface is well-designed and user-friendly, with clear and easily adjustable settings for your Destinations. The visual tagger feature is particularly impressive, allowing us to create and track triggers/events on our website without any coding. However, we encountered difficulties when we wanted to track more detailed data, such as user identities/emails. This might not be a problem for typical websites built on platforms like WordPress or Shopify, but for custom-built websites like ours, it was a challenge.
April 15, 2024
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Matthew R
Versatile User Analytics with Segment
You haven't provided a review for me to summarize. Please provide the review you want summarized.
April 13, 2024