EmailOctopus is an affordable email marketing software that enables users to send mass emails through Amazon's Simple Email Service (SES). It provides features such as customizable templates, automation, analytics, and compatibility with other platforms. This tool is perfect for businesses looking for a straightforward, dependable solution to manage and monitor their email campaigns.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is EmailOctopus?
  • 04How EmailOctopus compare to similar software?
  • 05Who is EmailOctopus best for according to our reviewers?
  • 06EmailOctopus Reviews

What is EmailOctopus?

EmailOctopus is an easy-to-use email marketing software that enables businesses to create, send, and monitor email campaigns. It offers customizable templates for newsletters and promotional emails, and integrates with applications like WordPress, Zapier, and Shopify for smooth data transfer. The software provides real-time analytics to track campaign performance such as open rates, click-through rates, and bounce rates. EmailOctopus is cost-effective compared to other email marketing tools, offering a free tier for smaller email lists and affordable plans for larger ones. With its user-friendly interface and excellent customer support, it's an ideal choice for small to medium-sized businesses aiming to enhance their email marketing strategies.

Pros from reviewers

  • Affordable pricing: EmailOctopus offers cost-effective plans that allow users to build their email lists affordably, especially when compared to other mailing list services that have significantly raised their prices. This makes it an attractive choice for beginners in email marketing

  • User-friendly interface: The platform's interface is clean, uncluttered, and easy to navigate. This simplicity extends to managing blocks, testing emails before sending, and setting up automations, making it a very user-friendly platform

  • High deliverability: EmailOctopus has a rigorous approval process in place to maintain high deliverability. They review the type of emails users will be sending and how their lists were developed, which helps to ensure that emails reach their intended recipients

  • Integration capabilities: EmailOctopus integrates with other platforms, such as WordPress and Amazon SES, making it a versatile tool for managing email marketing campaigns. However, users have expressed a desire for deeper integration with other services, such as Zapier.

  • Excellent customer support: Users have praised EmailOctopus's customer support team for their prompt responses, empathy, and willingness to fulfill user requirements. This excellent customer service enhances the overall user experience

Cons from reviewers

  • Lack of social media integration: EmailOctopus does not allow users to link their social media accounts, which means users have to manually post links to campaign emails on platforms like Facebook and Twitter

  • Lack of detailed engagement tracking: Despite its user-friendly interface and affordable pricing, EmailOctopus does not provide detailed engagement tracking per subscriber, such as location and time of opening, which could help users understand how, when, and where subscribers are engaging with the campaign

  • Limited form examples: While EmailOctopus offers all the necessary features for email marketing in the free version, it could provide more form examples to aid users in creating their campaigns

  • Limited templates and customization options: While EmailOctopus offers a range of templates and the ability to create custom ones, there could be more and improved templates, and the forms could provide more visual and conditional customization.

  • Approval process for new users: New users are required to answer questions about their database and lists, including their origin, just hours after signing up. This approval process, although in place to maintain high deliverability, can be inconvenient and unusual compared to other providers

Main features

Starting Price

N/A

Free Plan

No

Customizable Templates

Real-Time Analytics

Cost-Effectiveness

User-Friendly Interface

Third-Party Integrations

Who is EmailOctopus best for according to our reviewers?

  • Users transitioning from other email marketing services: These users have switched to EmailOctopus from other services due to price hikes or unnecessary features. They find the transition hassle-free, even when creating templates and sign-up forms from scratch and transferring large subscriber lists

  • Users looking for affordable email marketing solutions: These users choose EmailOctopus for its affordability, particularly when managing large subscriber lists. They appreciate the free plan that includes campaign scheduling, a feature not always provided by other services

  • Users seeking efficient customer support: These users value the prompt and empathetic customer support provided by EmailOctopus. They find the software easy to use and appreciate its streamlined campaign and list management features, as well as its WordPress integration.

  • Beginners in email marketing: These users are new to email marketing and find EmailOctopus easy to use and understand. The software's simple list management tool and campaign stats are particularly helpful for these users

  • Users seeking simplicity and user-friendliness: These users appreciate the clean, uncluttered interface of EmailOctopus. They find managing blocks simple and testing emails easy. They also value the straightforward campaign reports and the ease of setting up automations

  • EmailOctopus Reviews

    4.2

    EmailOctopus rating

    4.8

    Ease of use

    4.8

    Customer service

    4.5

    Value for money

    4.8

    Likelihood to recommend

    4.8

    Features

    24 EmailOctopus Reviews

    4.2 (24 reviews)
    Leave a review
    • Keith R

      Superb Tool for Newsletter Creation and List Management

      After using a different service for eight years that began experiencing functionality issues, I decided to give EmailOctopus a try based on a recommendation and I haven't regretted it. Everything works flawlessly with EmailOctopus. It's simple to import lists, establish lead capture pages for new subscribers, design newsletter templates, and launch campaigns. If I could suggest one improvement, it would be the ability to link social media accounts instead of manually posting links to campaign emails on Facebook and Twitter. I chose EmailOctopus because it was affordable and it performed specific functions better than Sendgrid, which I still use for some other projects. I made the switch to EmailOctopus because my previous service was becoming more complicated and less reliable.

      September 16, 2024

    • Christine Rodriguez

      Excellent Tool for Email Marketing Campaigns

      I find EmailOctopus to be an excellent tool for email marketing. I appreciate its low costs and the quick response times from their customer support.

      September 9, 2024

    • Jacqueline S

      EmailOctopus: The Perfect Tool for Bloggers

      As a blogger, I loved how easy it was to integrate EmailOctopus with my website. It helped me grow my subscriber list and keep my readers engaged with regular updates

      September 3, 2024

    • Daniel Johnson

      Experiencing the Unique Features of EmailOctopus Mailing Service

      EmailOctopus is hands down the most unique mailing service I've ever used. Their system has a distinctive feature where it continues to send emails even after the scheduled date, ensuring no opportunity is missed. They also have a smart system in place that limits the number of emails I can send based on an authority score, which is a great way to maintain quality control. With a massive list of 1k buyers, it's impressive that only 85k of my emails get bounced. This number is on the rise, showing that the system is constantly learning and improving. My mailing list is fresh and for a mere $3, the value I've received is absolutely worth it!

      August 27, 2024

    • Jonathan

      Utilizing Amazon's SAS for Email Marketing with EmailOctopus

      I use EmailOctopus for email marketing, taking advantage of Amazon's SAS service. Alternatively, I can send through their shared IPs. I find their interface easy to use. I haven't used their email builder much, as I typically use my own HTML template or send simple text emails. I use this service to send emails to my customers and have been satisfied with their deliverability over the years.

      August 19, 2024

    • Frances Martinez

      Affordable Email Marketing with EmailOctopus

      As a small business owner, I appreciated the affordability of EmailOctopus. It offered all the features of more expensive platforms, but at a fraction of the cost. This allowed us to invest more in our product development

      August 11, 2024

    • Linda Brown

      Never Encountered a More Complex Software

      I've never encountered a more complex mailing service than EmailOctopus! Furthermore, when I purchased their premium plan and it didn't work from the first day, they refused to refund me, claiming that I had used their premium plan, even though I hadn't used it for even a day! It's a complete rip-off!

      August 5, 2024

    • Martha

      EmailOctopus: A Must-Have for Authors and Bloggers

      I've had a fantastic experience using EmailOctopus for my email marketing campaigns. The platform is user-friendly and efficient, offering a wide range of templates and the ability to create custom ones. I value the free plan that includes campaign scheduling, a feature not always provided by other services. The support team has been excellent, responding promptly and welcoming suggestions. The pricing is also very affordable, especially once you reach 2500 subscribers. I highly recommend EmailOctopus for its ease of use, affordability, and outstanding customer support. My favorite features are creating my own template and scheduling campaigns. Although it integrates with StoryOrigin, the platform I use for delivering reader magnets and newsletter swaps, EmailOctopus's API doesn't support list stats. However, the support team is open to suggestions and I hope this will be addressed in a future update. I chose EmailOctopus for its higher number of subscribers in the free plan, affordable price, scheduling option, and integration with my reader magnet delivery platform.

      July 29, 2024

    • Linda F

      Effortless Client Communication: A Freelancer's Review of EmailOctopus

      As a freelancer, I found EmailOctopus to be a great tool for managing my client communications. Its intuitive design made it easy even for someone with little technical knowledge like me

      July 21, 2024

    • Isabella Williams

      Flexible and Scalable: EmailOctopus for Reliable Email Marketing Solutions

      As a digital agency, we used EmailOctopus for various clients across different industries. Its flexibility and scalability made it a reliable choice for all our email marketing needs

      July 14, 2024

    • Stellan

      Thriving with EmailOctopus: A 3-Year Success Story

      I'm absolutely thrilled with EmailOctopus! I've been using their service for 3 years and it's been a fantastic journey. When we decided to switch from AWS, they were incredibly supportive. We sent out a whopping 37k emails in our last campaign and guess what? We had % unsubscribes! It's just amazing how well we've been able to retain our audience with EmailOctopus. I can't express enough how satisfied we are!

      July 9, 2024

    • Martha B

      Boosting Conversion Rates with EmailOctopus: Leveraging Automation for E-commerce Success

      As an e-commerce business, we found the automation features of EmailOctopus to be particularly useful. It allowed us to set up automated emails for cart abandonment, which significantly improved our conversion rates

      July 1, 2024

    • David A

      Effortless Email Marketing with EmailOctopus

      I quickly created my first campaign in just 10 minutes with EmailOctopus! It's extremely user-friendly and offers all the necessary features for email marketing in the free version. However, I wish it provided more form examples. I switched to EmailOctopus from my previous software, which didn't allow campaign creation in the free version, after reading about it in a blog.

      June 24, 2024

    • Lauren

      EmailOctopus: Streamlining Communication for Non-Profits

      As a non-profit organization, we used EmailOctopus to keep our donors and volunteers updated. The software made it easy to segment our audience and send personalized messages, which greatly improved our communication efforts

      June 15, 2024

    • Roy Davis

      Simply Avoid.

      Initially, everything seemed okay with EmailOctopus, but after an email blast, I experienced a 35% bounce rate. To my frustration, they suspended my account and also deactivated the links in my email blast, which was quite embarrassing from a business standpoint. I would advise you to save yourself the trouble as there are plenty of other email services out there.

      June 10, 2024

    • Patricia

      User-friendly, Streamlined and Affordable Email Marketing Solution

      I transitioned to EmailOctopus from another mailing list service that had significantly raised its prices and added unnecessary "features". I was initially nervous about the switch, but it proved to be completely hassle-free, despite having to create templates and sign-up forms from scratch. Transferring my list of 1500 subscribers was also easy. EmailOctopus's interface is incredibly clean and uncluttered. The website runs smoothly, even when I'm inputting a lot of information into a newsletter. Managing blocks is simple and testing emails before sending them is easy. I appreciate the simplicity of the campaign reports and the ease of setting up automations.Although EmailOctopus may not have as many features as some of the larger mailing list services, this isn't necessarily a negative as it makes the platform very user-friendly. I chose EmailOctopus because I was instantly attracted to its clean interface. The pricing seemed reasonable and I particularly liked the option to.

      June 1, 2024

    • Charlotte J

      Effortless Marketing with Robust Features

      its user-friendly interface and robust features made it easy to create and track our marketing efforts. The analytics provided were detailed and insightful, helping us to refine our strategies and improve engagement

      May 26, 2024

    • Harold W

      Satisfied User for Over 5 Years

      I've been a satisfied customer of EmailOctopus for over 5 years, with two paid accounts and several free ones. I recommend verifying your domain name when you sign up, as it can improve your landing rate percentages.

      May 18, 2024

    • Knox G

      Confusing Onboarding Process

      I found building emails and working with forms and landing pages on EmailOctopus quite easy. However, I was asked to answer questions about my database and lists, including their origin, just two hours after signing up. I had to provide all this information and wait for approval before I could send any emails. I found this process unusual compared to other providers I've used, like Mailchimp or Hubspot. When I complained, the vendor explained that this approval process is in place to maintain their high deliverability. They review the type of emails I'll be sending and how my list was developed. They pointed out that many companies still use purchased lists, which are not only illegal but also negatively affect the service. This step allows them to educate users and enhance their service for everyone. They also mentioned that in many cases, approval can be done immediately.

      May 11, 2024

    • Jacob Martinez

      Email Octopus: A Valuable Asset for Email Marketing

      Overall, my experience with Email Octopus has been excellent. I've found it easy to send emails and build my list, particularly as a newcomer to email marketing, having only started using an email newsletter six months ago. I value the straightforward list management tool and the recent campaign stats on my dashboard. As a beginner in list building, I find the price and functionality of Email Octopus to be fantastic, simple, and easy to comprehend and implement. However, after six months of use, I wish they provided more detailed engagement tracking per subscriber, such as location and time of opening. This would assist me in understanding how, when, and where subscribers are engaging with the campaign. The primary reason I chose Email Octopus was the price, as it allowed me to build a list affordably.

      May 7, 2024

    • Zachary C

      EmailOctopus: A Must-Have Tool for Email Campaign Management

      As a marketing professional, I found EmailOctopus to be an invaluable tool for managing our email campaigns

      April 30, 2024

    • Carolyn W

      Lacking Essential Features, Value Matches Price

      I regret leaving Mailchimp for EmailOctopus as it lacks basic functionality. It's difficult to switch services once committed, so be cautious before signing up. When I raise concerns about the absence of basic services, they promise to add them to a development list. These functions should be easy to provide, but they don't. As a former Mailchimp user, I miss features like imports, search, batch delivery, and A/B testing. The team at EmailOctopus is friendly and I'd like to support them, but I want future customers to know about the limited functionality. In response to their reply, I could replicate their service and add the missing basic functions using Gravity Forms/Sendgrid. I hope they can quickly improve their service by adding basic functions like batch send.

      April 22, 2024

    • Thomas

      Exploring the Dynamic and Engaging Features of EmailOctopus: A User's Perspective

      Two years ago, I discovered EmailOctopus and found it to be an excellent platform for beginners. Recently, I've noticed some intriguing deliverability information and bounce results that have piqued my interest. I subscribed to a €28/month service and was able to send 3, out of the 75, allowed emails. When I noticed these unique features of the platform, I reached out to their team for clarification.I attempted to verify with DNS lines and the domain, and found their platform to be dynamic, constantly updating the status. They suggested that my server might be the cause, which was an interesting perspective as I use a highly secure and reliable hosting service. I appreciate that they are a business and need to make money, and I respect their policy of not offering refunds after sending thousands of emails. In response to my inquiries, they always provide detailed explanations, suggesting potential issues with the client, the server, the IP, or DNS configurations. They also pointed out that I had sent a lot of bounced emails, which was a fascinating insight into how their platform operates. Their customer support is always ready to engage in a dialogue and provide their perspective on any issues. As a marketing partner, EmailOctopus has certainly provided a unique experience. They even added an extra layer of intrigue by mentioning a sales team when I was discussing other matters. Overall, I would recommend EmailOctopus for those who are looking for a unique email marketing platform and are open to a dynamic and engaging experience.

      April 15, 2024

    • Kyle N

      Four Cheers for EmailOctopus!

      I managed to set up EmailOctopus in just over an hour, including adding all my lists. Having previously used MailerLite, Mailchimp, and other services, EmailOctopus quickly became my preferred choice due to its excellent social mission. The setup process was straightforward and the support offered by real people who are clearly passionate about the product was impressive. Most of its features meet the industry standard, and they are still developing more, which I am excited about. However, it's still early days and I would like to see a deeper Zapier integration for my specific use case. I switched to EmailOctopus because I found MailerLite's system for flagging bounce rates annoying and their customer support unnecessarily punitive.

      April 14, 2024