2 Best Alternatives to Mailgun in September 2024

I believe Mailgun is a great alternative to Mailchimp due to several reasons. First, Mailgun is more developer-focused, providing a strong API for sending, receiving, and tracking emails. This makes it ideal for businesses that need to integrate email functionality into their applications. Second, Mailgun offers more flexibility in terms of pricing. While Mailchimp charges based on the number of subscribers, Mailgun charges based on the number of emails sent, which could be more cost-effective for some businesses. Additionally, Mailgun provides comprehensive logs and analytics, allowing you to monitor email performance and troubleshoot issues more effectively. Lastly, unlike Mailchimp which is primarily an email marketing tool, Mailgun provides robust email deliverability services such as email validation and spam filter testing. These features make Mailgun a powerful tool for managing not just marketing emails but all types of transactional emails.

From my tests I can say that Mailgun and MailChimp serve different goals when it comes to managing emails. Mailgun is a developer-oriented tool, primarily used for transactional emails like password resets, updates, notifications, etc. It provides robust APIs that make it easier for developers to integrate and automate email services into their applications. It is more about the technical side of emails.

On the other hand, MailChimp is a marketing automation platform and an email marketing service. It's designed for businesses to create, send, and analyze email campaigns. With its user-friendly interface, anyone can design and send out newsletters without needing to code. MailChimp is more about the design, content, and impact of emails.

So, in essence, while both are involved with emails, Mailgun focuses on the backend sending and receiving of emails while MailChimp focuses on the frontend creation and management of email campaigns.