What is Frontify?
Pros from reviewers
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Easy digitization and accessibility of brand guidelines: Frontify allows for the digitization of brand guidelines, making them easily accessible to global teams. This feature is particularly beneficial for managing images, videos, and documents
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Excellent customer support and training: Frontify provides excellent customer support and training, making it easy for users to understand and use the software effectively. This support is responsive, friendly, agile, and helpful at every stage
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User-friendly and self-explanatory: Frontify is designed to be user-friendly and self-explanatory, offering almost limitless usage options. This makes it easy for users to maintain content and implement immediate updates
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Boosts internal brand engagement and commitment: Frontify simplifies all aspects of brand management, significantly boosting internal brand engagement and commitment. It aids in understanding and emotionally connecting with a brand's core identity and in finding the right assets at the right time.
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Smart management of user groups, rights, and targets: Frontify provides a smart way to manage user groups, rights, and targets. This is particularly useful for managing multiple brands and all brand portal needs, including guidelines, icon, media, and document libraries
Cons from reviewers
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Learning curve for admins: While Frontify is user-friendly for most, there is a learning curve, particularly for admins, which can slow down the initial setup and usage
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Limited template flexibility: The editable/customizable templates lack some flexibility and are not as robust as some users would like, limiting the customization options
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Lack of Adobe Illustrator integration: Currently, Frontify does not support Adobe Illustrator files, which can be inconvenient for companies that use a lot of vectors and illustrations.
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Limited table functionality: Despite its many features, Frontify's ability to use tables in content presentation is limited and could be improved
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Complex setup process: Some aspects of the setup process and administration are somewhat unintuitive and difficult to understand, making the backend user interface not the best from an admin user perspective
Main features
Starting Price
Free Plan
Brand Management
Centralized Platform
Integration Capabilities
User-friendly Interface
Analytics
Starting Price
N/A
Free Plan
No
Brand Management
Centralized Platform
Integration Capabilities
User-friendly Interface
Analytics
How Frontify compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Frontify best for according to our reviewers?
Brand Managers: This software is perfect for brand managers who need to manage multiple brands. It offers smart management of user groups, rights, and targets, and is an excellent tool for all brand portal needs, including guidelines, icon, media, and document libraries
Admin Users: Frontify is suitable for admin users who need to manage what each end user sees using user groups. It also allows admins to manage the CMS system and deploy updated content, although there is a learning curve
Global Teams: Frontify is ideal for global teams looking to digitize their brand guidelines and make them accessible to all team members. It allows for easy personalization of content and immediate updates, ensuring brand consistency across different regions
Designers: Designers can benefit from Frontify's intuitive user interface and the many web-parts available for creating color palettes, typography pages, and logo libraries. However, the software's editable/customizable templates may lack some flexibility
Marketing Teams: Marketing teams can use Frontify to centralize all their content virtually, improving their brand and marketing materials. The software's user-friendly platform allows for better organization of brand materials throughout the company.
Frontify Reviews
4.7
Frontify rating
4.8
Ease of use
4.8
Customer service
4.6
Value for money
4.7
Likelihood to recommend
4.6
Features
21 Frontify Reviews
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Melissa Rodriguez
Frontify: A Game-Changing Asset Library for Content Creators
As a content creator, I've found Frontify's asset library to be incredibly useful. It's easy to find what I need and ensures that all our content is on-brand
August 27, 2024
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Brian
Discovering Frontify: A Game-Changer I Wish I'd Found Sooner
I find Frontify very user-friendly for creating and sharing our organization's branding. I plan to continue using it in future workplaces for its structure and organization in design systems. However, I wish non-admin users could invite others to their style guides, as it's difficult when only one person has admin access and you need to request each time you want to add someone.
August 20, 2024
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Sophia Brown
Frontify: Streamlining Brand Consistency with Comprehensive Guidelines
As a brand strategist, I appreciate how Frontify allows us to create comprehensive brand guidelines that can be easily shared and updated. This has helped us maintain brand consistency across all our projects
August 12, 2024
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Gloria Garcia
Frontify: A UX Designer's Delight
As a UX designer, I've been impressed with Frontify's focus on user experience. The software is easy to navigate and the design tools are robust and flexible
August 6, 2024
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Katherine Smith
Efficient Brand Management with Frontify: A Game-Changer for Agency Owners
As an agency owner, I've found Frontify to be an excellent resource for managing multiple client brands. It's easy to switch between different projects and keep everything organized
July 27, 2024
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Stephen
Publisher: My Branding Superpower!
I believe Frontify is an excellent software. It's incredibly beneficial to have a single link for all brand elements and the ability to personalize it. While creating our style guide, the customer success manager provided thorough training and kept me informed about new features. My company has many departments that need various banner designs, so I created templates that are easy to use and save me a lot of time. My colleagues are very happy with this, and it allows them to create their own banners as needed. With the approval feature, I can ensure that the brand guidelines are followed. I hope that we will be able to incorporate Adobe Illustrator files instead of Sketch in the future, as our company uses a lot of vectors and illustrations. It would be fantastic to be able to modify these in the publisher. The main reason we chose Frontify is because we can personalize our own style guide and I found the publisher to be more advanced than the competition. I felt that Bynder was more of a sales pitch.
July 22, 2024
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Janice F
Simplifying Brand Guidelines with Frontify
Building a brand portal with Frontify has been a pleasant and fulfilling experience for me. The user interface is intuitive and easy to use from both an editor and user standpoint. The many web-parts available make creating color palettes, typography pages, and logo libraries simple, and they are highly customizable. However, I found the "editable/customizable templates" less appealing. Although they offer the potential for users to create their own on-brand creative assets, I feel the templates lack some flexibility and are not as robust as I would like.
July 15, 2024
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Barbara
Frontify: The Comprehensive Solution for Brand Management
As a marketing professional, I appreciate Frontify's comprehensive approach to brand management. It allows us to maintain consistency across all platforms, which is crucial for our brand image
July 7, 2024
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Ethan C
Empowering Teams with Frontify: An Enterprise-Level CMS and Guidelines Solution
I consider Frontify a continually improving solution with impressive and readily available customer support. It enables any team member to update guidelines, manage the CMS system, and deploy updated content. However, there's a learning curve, particularly for admins. I selected Frontify for its cost and features. I value the vendor's response and am thankful for their feedback.
July 1, 2024
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Jonathan G
Frontify's Prototyping Tools: A Web Developer's Top Choice
As a web developer, I've found Frontify's prototyping tools to be top-notch. They've made it much easier to visualize and communicate design ideas
June 25, 2024
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Carol E
Transforming Asset Management with a User-Friendly, Intuitive Platform: Frontify
I find Frontify's back end to be user-friendly and intuitive, offering the necessary functionality in a simplified manner. However, I think there's room for improvement in terms of guideline interactivity and customization flexibility. I chose Frontify because their team was accommodating, understanding, and adaptable to our business needs, proving to be fantastic partners.
June 15, 2024
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John Miller
Boost Your Brand with Frontify!
I highly recommend Frontify to any company aiming to improve their brand and marketing materials. I'd like to express my appreciation to our Guest Experience Manager from Frontify for her continuous support. Since we began using Frontify, it has had a positive impact on our company and how our employees interact with our brand, which is being used more each day. Frontify has helped us better organize our brand materials throughout the company. It's a user-friendly platform that lets you centralize all your content virtually. So far, the experience has been excellent, with no problems at all. The vendor responded in October 2020, expressing their pleasure at our positive experience and encouraging us to continue.
June 11, 2024
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Brittany J
Frontify: Revolutionizing Freelancer Collaboration and Efficiency
As a freelancer, Frontify has been a game-changer. It's made collaboration with clients smoother and more efficient, saving me time and reducing miscommunication
June 4, 2024
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Tyler
Frontify: Keeping Teams Aligned
As a project manager, Frontify has been instrumental in keeping our team aligned. The software's ability to centralize all our brand assets has made it easier for everyone to stay on the same page
May 25, 2024
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Pamela Martinez
Effortless and Rapid Access for All Users
Frontify enables everyone in my company to easily access the right images, videos, and branding materials like templates. As an admin, I can manage what each end user sees using user groups. However, it took us a while to handle all the assets we wanted to transfer and learn how to properly use the templates. Our designers initially made several errors in the InDesign files, requiring us to frequently update the templates. We opted for Frontify because we felt a stronger need for branding software than a digital asset management system. Even though both systems fulfilled our needs, Frontify's robust branding features influenced our choice.
May 20, 2024
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Judith
Excellent Brand Management Tool: Frontify
I find Frontify to be an excellent brand management software. It's very intuitive!
May 13, 2024
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Jason F
Frontify: Powering Brand Engagement and Consistency
My overall experience with Frontify has been excellent. It has enabled us to transform a large portion of our organization into brand ambassadors, ensuring our brand expression is consistent, accessible, and engaging. Frontify has simplified all aspects of our brand management, significantly boosting internal brand engagement and commitment. It has aided us in understanding and emotionally connecting with our brand's core identity and in finding the right assets at the right time. The support function is very responsive, friendly, agile, and helpful at every stage. However, some aspects of the setup process and administration are somewhat unintuitive and difficult to understand. The backend user interface is not the best from an admin user perspective, with some processes being unclear and overly complex. There are also some bugs within some features, but they can be worked around. I chose Frontify for its personal commitment and support, functionality, user interface, and price.
May 5, 2024
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Mark A
Frontify: The Ultimate Brand Guideline Tool for Graphic Designers
As a graphic designer, I find Frontify to be an invaluable tool for creating and managing brand guidelines
April 29, 2024
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Keturah
Exceptional Software and Team
I believe Frontify is an outstanding platform with a fantastic team. They take excellent care of their customers and offer a visionary perspective on brand management and engagement.
April 20, 2024
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Elowen S
Streamlined Workflow with Intuitive Project Sharing
it's intuitive and user-friendly. The ability to share projects with clients and receive real-time feedback has streamlined my workflow significantly
April 16, 2024
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York M
Unified Platform for All Brand and Design Needs
With our Brand Portal, Frontify, we have created a global platform for everything related to our brand and design. Since its launch in August 2019, it has been accessible to our 30k employees worldwide. They can access all style guides, an asset library with over 60k assets, and many other key brand elements. Our global Brand & Corp. Design and UX team manage the platform, which is easy to maintain. The system is user-friendly and easy to navigate. Currently, we are only using the Style Guides and Icon Library products, which meet our expectations and needs. We are testing and reviewing the Publisher and Media Library products. However, Frontify's Publisher feature isn't as advanced as we expected compared to other market products. Despite this, we are pleased with Frontify's products and service. We have received excellent feedback globally - our regional and local Brand & Design teams are thrilled with the platform. The vendor responded, thanking us for our review and mentioning upcoming updates.
April 13, 2024