WooCommerce is a free, open-source eCommerce plugin for WordPress, enabling users to create and manage their own online stores. It offers features such as product listing, shopping cart management, order tracking, and payment gateway integration. WooCommerce is customizable, user-friendly, and suitable for all business sizes. It also supports various extensions for additional functionalities.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Woocommerce?
  • 04How Woocommerce compare to similar software?
  • 05Who is Woocommerce best for according to our reviewers?
  • 06Woocommerce Reviews

What is Woocommerce?

WooCommerce is a flexible, open-source eCommerce platform that is built on WordPress. It enables businesses to create their own online stores with features such as product pages, shopping carts, and secure checkouts. It supports both physical and digital goods, offers various shipping options, and can automatically calculate taxes. WooCommerce is known for its vast range of extensions and plugins which allow businesses to enhance their online stores with features like bookings, memberships, subscriptions, and dynamic pricing rules. It integrates with major payment gateways, making it a suitable choice for businesses of all sizes. Special promotions are available on WooCommerce and similar software to help elevate your online business.

Pros from reviewers

  • Excellent tool for small businesses: WooCommerce is an excellent tool for small businesses to showcase their products online. It provides a convenient platform for customers to view inventory, potentially expanding the customer base beyond the local area

  • Built-in inventory management: WooCommerce comes with built-in inventory management, making it easy for businesses to manage their stock levels. It also allows for easy addition of new products, making it a user-friendly tool for those familiar with WordPress

  • Cost-effective and adaptable: WooCommerce is a cost-effective solution for e-commerce needs. It stands out in the market due to its adaptability to administrators' needs, and its impressive data handling capabilities

  • Enhanced client relations: WooCommerce sends immediate email notifications for new orders and customers, enhancing client relations and boosting sales. Its report analysis feature helps track sales, making it a crucial tool for e-commerce sites

  • Wide integration and customization options: WooCommerce integrates widely into WordPress themes and connects to Stripe and PayPal. It provides numerous customization options, from shipping to advanced features, making it an excellent value and simple setup for all WordPress-based stores.

Cons from reviewers

  • Limited user-friendliness: Despite its many features, WooCommerce is not particularly user-friendly, especially for those lacking technical skills. It requires extensive setup, which may not be ideal for beginners

  • Expensive add-ons: While WooCommerce itself is free, many of its useful features come as paid add-ons. This can significantly increase the cost of using the platform, potentially discouraging some users

  • Rigid customization: While WooCommerce offers a range of customization options, it can be rigid and not ideal for replicating a retail experience. This may limit its appeal for businesses seeking a more personalized online store

  • Requires web development experience: WooCommerce demands significant web development experience, making it less suitable for those who aren't highly tech-savvy. This could pose a challenge for small businesses without dedicated IT support

  • Performance issues with large product catalogs: Based on user experience, WooCommerce might not be the best choice for e-commerce sites with thousands of products as it doesn't function as quickly as anticipated. This could affect the user experience and potentially impact sales.

Main features

Starting Price

N/A

Free Plan

No

SEO friendly

Analytics and reporting

Payment gateway integration

Scalability

Flexibility

WooCommerce and Shopify are two leading e-commerce platforms that enable businesses to sell online, but they differ significantly in their approach and core features.


WooCommerce is an open-source e-commerce plugin designed for WordPress. It allows users with existing WordPress sites to seamlessly integrate an online store into their website. This platform is known for its flexibility and customization options, as it grants users full access to the underlying code. With WooCommerce, businesses have the freedom to extend their store’s capabilities with thousands of plugins and themes, enabling them to add custom functionalities and tailor the look and feel of their store to their precise specifications. WooCommerce is particularly favorable for those who are already comfortable with WordPress and wish to leverage the platform’s extensive customization possibilities.


On the flip side, Shopify is a self-contained, hosted e-commerce solution that provides a user-friendly interface and a...

woocommerce logo

Woocommerce

Powering your eCommerce success

logo shopify

Shopify

Optimize the creation and management of your e-commerce website

Who is Woocommerce best for according to our reviewers?

  • Small Business Owners: These individuals can use WooCommerce to showcase their products online and manage their inventory. However, they may need assistance with the initial setup due to its technical nature

  • Web Designers: Regular users of WordPress who design e-commerce sites can use WooCommerce to manage pricing, shipping, and payment integration. They can also view new orders and customers all in one place, but may need to use expensive extensions to achieve certain results

  • Existing WordPress Users: Those with an existing WordPress website can smoothly transition to WooCommerce. They can appreciate its user-friendliness, built-in inventory management, and the potential to expand their customer base beyond their local area

  • Tech-Savvy Users: These users can appreciate WooCommerce's wide integration into WordPress themes and its connection to Stripe and PayPal. However, they need to be comfortable with its rigid customization and the need for significant web development experience

  • E-commerce Beginners: New to e-commerce, these users can find WooCommerce user-friendly and perfect for easy customization and management of orders and inventory. However, they might find it slow for e-commerce sites with thousands of products.

  • Woocommerce Reviews

    4.7

    Woocommerce rating

    4.0

    Ease of use

    4.0

    Customer service

    4.6

    Value for money

    4.3

    Likelihood to recommend

    4.5

    Features

    19 Woocommerce Reviews

    4.7 (19 reviews)
    Leave a review
    • Arthur Brown

      Boosting Website Visibility: WooCommerce's SEO Features Deliver Impressive Results

      I've found the SEO features of WooCommerce particularly beneficial. It's helped improve my site's visibility and increased traffic significantly.

      August 10, 2024

    • Joyce Brown

      Handling Orders Anywhere with WooCommerce!

      Overall, WooCommerce has surpassed my expectations and I plan to keep using it for the foreseeable future. I must confess, I have a soft spot for WooCommerce. In the past 8 months, it has enabled us to reach sales numbers we never thought were achievable. The ease of managing orders straight from our mobile devices, altering order statuses from on-hold to completed after checking financial records, has been incredibly quick and simple. The feature to add custom notes, either for the customer or privately for our team, has revolutionized our customer management. It feels like having a product management system and a CRM within the same dashboard. However, many of the useful features, such as shipping status updates, come as paid add-ons.

      August 4, 2024

    • Marshall

      Enhanced Payment Integration in WooCommerce: Streamlining Transactions for Customers

      The ability to integrate various payment gateways in WooCommerce has made transactions smoother and more convenient for my customers

      July 30, 2024

    • Ryan W

      Peace of Mind: WooCommerce's Impressive Security Features

      I particularly appreciate the security features of WooCommerce. Knowing that my customers' information is safe gives me peace of mind

      July 21, 2024

    • Charlotte R

      Creating a Unique Shopping Experience with WooCommerce's Customizability

      The customizable nature of WooCommerce has allowed me to create a unique, engaging shopping experience for my customers

      July 14, 2024

    • Beckham D

      Exceptional Customer Support: WooCommerce's Responsive and Helpful Service

      The customer support for WooCommerce is top-notch. They've always been responsive and helpful whenever I've encountered issues or had questions

      July 6, 2024

    • Beverly J

      WooCommerce: A Stellar Choice for MultiPurpose Websites

      WooCommerce has allowed me to grow my online sales by providing a convenient platform for my existing customers to view our inventory. It has also potentially expanded our customer base beyond our local area. I value the built-in inventory management and its user-friendliness, particularly for those familiar with WordPress. The capability to enhance an existing business site with this feature is excellent. However, setting up shipping in New Zealand with plugins can be expensive. If you're comfortable with establishing shipping classes and occasionally losing out when customers buy more than can be shipped in their size box, then it's acceptable. I opted for WooCommerce because we already had an existing WordPress website, making the transition much smoother.

      July 1, 2024

    • Timothy Johnson

      Seamless Integration with WooCommerce Platform

      I will keep using WooCommerce for all my WordPress-based stores because of its excellent value and simple setup. I use it for most of my e-commerce sites as it integrates easily with third-party add-ons and provides numerous customization options, from shipping to advanced features. I've encountered no problems with any of the features I use and would recommend it to beginners too. I chose WooCommerce as its overall value exceeds that of other platforms I use.

      June 25, 2024

    • Kayla

      Kickstart Your Ecommerce Journey with WooCommerce

      I mainly used WooCommerce to boost organic traffic for e-commerce sites, which was easy and straightforward. It's user-friendly and perfect for those new to e-commerce, allowing easy customization and management of orders and inventory even for beginners. However, based on my experience, WooCommerce might not be the best choice for e-commerce sites with thousands of products as it doesn't function as quickly as anticipated.

      June 17, 2024

    • George Brown

      WooCommerce Enables Product Range Expansion and Audience Growth

      I've been able to expand my product range and reach a wider audience thanks to WooCommerce's comprehensive features and capabilities

      June 8, 2024

    • Jack B

      Woocommerce: A Superior WordPress Plugin for Streamlined Product Management

      Receiving immediate email notifications for new orders and customers has greatly enhanced my client relations and boosted sales. The report analysis feature also helps me track sales. As a regular web designer using WordPress, Woocommerce is a crucial tool for ecommerce sites. It allows me to manage pricing, shipping, payment integration, and view new orders and customers all in one place. However, to achieve certain results, I may need to use some extensions alongside Woocommerce, most of which are quite expensive.

      June 3, 2024

    • Alan

      WooCommerce: A Game-Changer for Small Business Owners

      As a small business owner, WooCommerce has been a game-changer for me. It's easy to set up, manage, and it integrates perfectly with my existing WordPress site

      May 27, 2024

    • Cordelia G

      Top-Notch, Budget-Friendly e-Commerce Solution: WooCommerce

      My overall experience with WooCommerce was excellent and very positive. I found it to be cost-effective and incredibly useful. I believe WooCommerce stands out in the e-commerce software market due to its adaptability to administrators' needs. I was particularly impressed by its data handling capabilities. However, I feel it could improve by allowing for refinement of elements before automatically publishing a product linked to your e-commerce store. I highly recommend it.

      May 19, 2024

    • Dylan M

      Seamless Integration and Customization with WordPress

      its seamless integration with WordPress has made managing my website a breeze. The variety of plugins available has allowed me to customize my store exactly as I envisioned

      May 11, 2024

    • Irene G

      Empowering Any Business to Operate Like a Store

      My experience with WooCommerce has been mostly positive, despite the potentially discouraging pricing of its addons. It's an excellent tool for small businesses to showcase their products online. However, it's not particularly user-friendly and requires extensive setup, which may not be ideal for those lacking technical skills. Luckily, I can set it up for our clients, allowing them to just manage their inventory and add new products.

      May 5, 2024

    • William J

      WooCommerce: A Robust and Flexible Platform for Online Stores

      I have found WooCommerce to be an incredibly robust and flexible platform for my online store

      April 28, 2024

    • Evelyn F

      WooCommerce Boosts Business Efficiency

      I've been using WooCommerce for several months now and it has significantly improved the efficiency of my business operations. Its user-friendly interface and detailed analytics have made tracking sales and inventory much easier

      April 21, 2024

    • Arthur

      Challenging for Beginners; Limited Customization for Experts

      I appreciate WooCommerce's wide integration into WordPress themes and its connection to Stripe and PayPal. I also enjoy its automated emails and plug-ins, though they can be costly and often necessary for basic functions. However, its customization can be rigid and not ideal for replicating a retail experience. I wouldn't suggest it to anyone who isn't highly tech-savvy, as it demands significant web development experience. It tries to be a standalone system, but we've found it more effective to transfer purchase data into our own CRM system. We've decided to cease using it for student registration, but might continue using it for item sales. I initially selected WooCommerce because it was integrated into the WordPress theme I bought and because PayPal was problematic. Our customers found PayPal confusing and disliked it, making account reconciliation challenging.

      April 16, 2024

    • Julie S

      WooCommerce: The Essential WordPress Store Builder

      WooCommerce is my preferred eCommerce solution due to its cost-effectiveness and excellent store-building experience. It's a great plugin for all project sizes and I highly recommend it. I've found that creating an eCommerce website with WooCommerce is much better than developing one from scratch, which I've done for several projects before. My experience improved significantly when I discovered WooCommerce as it saved me a lot of stress. It provides all the necessary infrastructure for a modern, fully functional eCommerce store and handles many tasks like inventory management, shopping carts, shipping, and more. With WooCommerce in WordPress, I can operate without needing any coding skills. It's my go-to plugin for online store designs because of its simplicity, modern user interface, support for a wide range of third-party integrations, and the fact that it's lightweight and free. Even though it's a free plugin, I have.

      April 16, 2024