Wistia is a professional video hosting platform equipped with analytics and video marketing tools. It enables businesses to create, host, manage, and share videos with their customers. Key features include a customizable player, viewer engagement analytics, heatmaps, lead generation tools, and compatibility with marketing automation platforms. Wistia is ideal for marketers and businesses aiming to utilize video for commercial purposes.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Wistia?
  • 04How Wistia compare to similar software?
  • 05Who is Wistia best for according to our reviewers?
  • 06Wistia Reviews

What is Wistia?

Wistia is a professional video hosting platform that offers robust marketing tools and analytics. It allows businesses to create, manage, and share videos with various stakeholders. Wistia provides features such as video SEO tools, lead generation capabilities, viewer tracking, customizable video players, and the ability to embed videos on websites or share on social media. It also supports interactive transcripts and captions for improved accessibility. The platform's analytics help businesses understand viewer behavior and refine their content strategy. Wistia integrates with various CRM and marketing automation platforms for efficient workflows. It is suitable for marketers, sales teams, and HR & L&D professionals looking to effectively utilize video content.

Pros from reviewers

  • Support and community: Wistia is commended for its excellent support and engaging user community, offering continuous learning and sharing of knowledge.

  • Advanced metrics: The software provides detailed metrics that help identify where videos are getting views, aiding in pinpointing areas for improvement

  • User-friendly platform: Wistia is praised for its ease of use, simplifying the process of loading videos, setting up chapters, sharing links, and embedding videos in various platforms

  • Security and control: Wistia offers gating and security options, allowing users to control who can view, share, or download their videos. It also supports various formats and automatic downsampling, creating different versions of the same video based on the viewer's connection speed

  • Integration with other tools: Wistia integrates seamlessly with other platforms like Hubspot CRM/Marketing tool, enhancing communication, collaboration, and sharing, thereby improving efficiency and productivity

Cons from reviewers

  • Limited editing capabilities: Despite its many features, Wistia's editing capabilities are somewhat limited, which can be a drawback for users who require advanced editing tools

  • Bandwidth-based pricing structure: Wistia's pricing structure is linked to bandwidth, meaning the more content is viewed, the more bandwidth is consumed, and the higher the cost, which can be a disadvantage for users with high traffic

  • High cost: At $100 a month, Wistia may not be affordable for smaller agencies or developing SMBs, making it less accessible for some users

  • Limited free account: Wistia only allows a free account to upload up to 50 videos and requires payment for larger uploads, which can be restrictive for users with a large volume of content

  • Lack of custom play button: Some users have expressed a desire for a custom play button, a feature that is currently not available on Wistia.

Main features

Starting Price

N/A

Free Plan

No

Customizable Player

Professional Video Hosting

Marketing Tools and Analytics

Integration Capabilities

Enhanced Accessibility

Who is Wistia best for according to our reviewers?

  • Marketing and Training Teams: These groups can use Wistia to host their organization's marketing and training videos, simplifying the process of loading videos, setting up chapters, sharing links, and embedding in their help center

  • E-commerce Businesses: Businesses can link videos to their e-commerce site, showing a clear ROI within the initial few months. The interface is simple and intuitive to manage, deploy, and track all videos

  • Small to Medium-sized Businesses (SMBs): Despite the cost, SMBs can benefit from the engaging GIF animations Wistia provides for their videos. However, it may not be affordable for smaller agencies or developing SMBs

  • B2B Companies: Wistia is essential for B2B companies due to its clean interface, features, creativity, simplicity, and ease of use.

  • Event Organizers: Wistia is suitable for those planning virtual summits or hosting video content. It allows users to tailor the video player to align with their brand, manage what happens after a video concludes, and establish privacy settings for their videos

  • Wistia Reviews

    4.6

    Wistia rating

    4.5

    Ease of use

    4.5

    Customer service

    4.2

    Value for money

    4.3

    Likelihood to recommend

    4.5

    Features

    26 Wistia Reviews

    4.6 (26 reviews)
    Leave a review
    • Ophelia S

      Mastering Video Management with Wistia

      I use Wistia for hosting and managing videos in one place and for integrating with Hubspot. I have no complaints about Wistia as I've never faced any problems.

      September 28, 2024

    • Steven E

      Wistia: The Ultimate Video Editing Tool for Entrepreneurs

      As an entrepreneur, I've used Wistia to create product demos and promotional videos. Its built-in editing tools have made it easy for me to create professional-looking videos without any external software.

      September 22, 2024

    • Danielle Williams

      Excelling in Data Insights with Wistia

      I appreciated the data insights Wistia provided for my published content. It helped me identify where viewers were losing interest and how often a content piece was viewed, aiding in pinpointing areas for improvement. Although it wasn't always entirely intuitive, I was able to understand it with some exploration. Wistia has significantly improved over time. I chose Wistia for its price and support.

      September 14, 2024

    • Andrew R

      Wistia: A User-Friendly Interface for Seamless Navigation

      As a user experience designer, I appreciate Wistia's clean and user-friendly interface. It's easy to navigate and doesn't require any technical expertise

      September 8, 2024

    • George F

      Wistia: Exceptional Video Quality for Videographers

      As a videographer, I've found Wistia's video quality to be exceptional. The platform supports high-definition videos, ensuring that my content always looks its best

      September 1, 2024

    • Daniel W

      Excellent Platform, Superb Culture, Outstanding Team!

      I love Wistia not only for its simple yet powerful platform, but also for its amazing culture. I feel completely secure using it.

      August 24, 2024

    • Ondine G

      Wistia's SEO Features Boost Video Visibility

      As a digital marketer, I've been impressed with Wistia's SEO features. The ability to add metadata to my videos has helped improve their visibility on search engines

      August 19, 2024

    • Lauren Johnson

      Empowering Video Content Creators with Robust Features

      When I was planning a virtual summit, I explored various platforms for hosting video content and consistently found Wistia. It was a name I recognized as it's widely used in my industry, so I decided to give it a shot. What distinguishes Wistia is its video player and the control it gives its users. I could tailor the player to align with my brand, choose which features to include or exclude, and manage what happens after a video concludes. I could also establish privacy settings for my videos, permitting them to be embedded only on chosen domains, anywhere online, or solely on my Wistia channel. This was particularly beneficial for selling video content, like video courses, virtual summits, or digital workshops. However, I was not entirely pleased with Wistia's pricing structure, which is linked to bandwidth. Essentially, the more my content is viewed, the more bandwidth is consumed, and the higher my Wistia membership bill will be.

      August 12, 2024

    • Alice Jones

      5-Star Corporate Video Hosting - Absolutely Effortless

      I believe Wistia is essential for B2B companies. I appreciate its clean interface. I would rate it 5 stars for features, creativity, simplicity, and ease of use. However, I would give it 3 stars for pricing.

      August 5, 2024

    • Arthur Garcia

      Wistia: Elevating Video Hosting to New Heights!

      I believe that Wistia is an incredibly user-friendly platform that I've been using for over 4 years to host our organization's marketing and training videos. It simplifies the process of loading videos, setting up chapters, sharing links, and embedding in our help center. I also use their metrics to identify where our videos are getting views. However, I find that some of the save/edit buttons aren't always clearly visible when editing advanced functions of videos. Despite this, I chose Wistia for its ease of use, gating, and security options and plan to continue using them for as long as I host videos. They are an amazing company with an awesome product.

      July 30, 2024

    • Natalie Jones

      Seeking IPTV Service? Consider Wistia!

      As someone seeking IPTV service, I recommend using (iptvltdpremuim.store) due to its affordable price, high quality, and instant delivery.

      July 22, 2024

    • Keilani M

      Great!

      I think the edits in Wistia are great!

      July 15, 2024

    • Holden D

      Reliable Streaming for Seamless Webinars and Virtual Events: A Wistia Review

      As a non-profit organizer, I've used Wistia to host webinars and virtual events. Its reliable streaming capabilities have ensured that our events run smoothly

      July 6, 2024

    • Rachel S

      Unparalleled Excellence with Wistia!

      I consider Wistia to be an excellent product that offers creativity, commitment, and user-friendliness. It enhances communication, collaboration, and sharing, thereby improving efficiency and productivity. I commend its fast streaming and excellent support. I value their continuous learning approach and their efforts in teaching and sharing knowledge. Despite a recent change in their pricing structure affecting our processes, I still find them worthwhile due to their superior performance.

      July 2, 2024

    • Denise Williams

      Wistia's Collaboration Features: Streamlining Project Management Efforts

      As a project manager, I've found Wistia's collaboration features to be very useful. It allows my team to easily share feedback and make edits in real-time

      June 25, 2024

    • Zane S

      Excellent Free Plan for Small Enterprises with Wistia

      I appreciate Wistia as it integrates well with my website. I require minimal video hosting and I can still utilize their free tier.

      June 16, 2024

    • Nash M

      Wistia: Unrivaled in the Game

      I've had a great experience with Wistia, particularly enjoying the engaging GIF animations it provides for our videos. However, I find it a bit expensive at $100 a month, which may not be affordable for smaller agencies or developing SMBs. Its editing capabilities are also limited, but I understand it's not primarily an editing tool. Despite these, I chose Wistia for its overall quality and switched to it due to its superiority as a software.

      June 8, 2024

    • Kevin

      Wistia: Affordable Video Hosting for Small Businesses

      As a small business owner, I appreciate Wistia's affordable pricing plans. It offers a great balance of cost and functionality, making it an excellent choice for businesses on a budget

      June 4, 2024

    • Teresa Jones

      Top Choice for Online Video Posting and Playback

      I appreciate Wistia for its support of various formats and automatic downsampling, creating different versions of the same video based on the viewer's connection speed. However, I'm not fond of the fact that Wistia only allows a free account to upload up to 50 videos and requires payment for larger uploads.

      May 25, 2024

    • Eric

      Wistia: Simplifying E-Learning Video Management

      As an e-learning content creator, Wistia has made it easy for me to organize and share my educational videos. Its intuitive interface and robust video management capabilities have significantly streamlined my workflow

      May 19, 2024

    • Christine Rodriguez

      Top-Notch Video Hosting with Wistia

      As a marketing professional, I found Wistia's video hosting features to be top-notch

      May 13, 2024

    • Rose Davis

      Appreciating Wistia: A Personal Experience

      I absolutely love so many features of the Wistia platform! It's been such a learning experience interacting with the company. I'm so glad I had the chance to fully understand their process before jumping into a year-long contract.

      May 7, 2024

    • Austin S

      BUGGY - Hours Spent, No Video Received

      I have a paid SOLO account for Wistia, costing me $3 per year. Often, I forget and create a new video, only to encounter technical issues that prevent me from downloading it.

      April 28, 2024

    • Arthur

      Undoubtedly, the Ultimate Video Hosting Solution!

      From the first time I logged in, to my most recent video upload, I've found Wistia to be an incredible software. The company is engaging and regularly shares inspiring posts with their customers. Their User Community is fantastic. I truly value the services this product offers and am excited about its future. I must praise them for their excellent work. The simplicity of the software is what I like the most. The only improvement I can suggest is the addition of a custom play button, something I've heard colleagues mention as a desired feature.

      April 23, 2024

    • Nancy J

      Valuable Insights and Customization with Analytics Tools

      its analytics tools have provided me with valuable insights into viewer engagement. The ability to customize video players to match my brand aesthetic is a definite plus

      April 16, 2024

    • Carl Jones

      Effortless Video Management and Deployment with Wistia

      I have a highly positive view of Wistia. I value its capability to establish turnstiles and gated videos, which we've successfully incorporated into our inbound campaigns. Linking videos to our e-commerce site showed a clear ROI within the initial few months. The interface is simple and intuitive to manage, deploy, and track all our videos. I appreciate being able to configure each video to permit or prohibit customer sharing, downloading, etc. It's also extremely easy to embed videos on our websites or within email campaigns. I like that the software lets me effortlessly convert videos to various sizes, dimensions, and file formats. I enjoy using the Soapbox feature, a free tool for creating videos, but I wish it was more integrated into the main Wistia platform. I opted for Wistia because it integrates seamlessly with our Hubspot CRM/Marketing tool.

      April 15, 2024

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