What is WebEngage?
Pros from reviewers
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Superb User Experience: WebEngage offers a user-friendly interface that is easy to navigate, making it accessible for anyone to start using it
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Cost-Effective: Compared to other automation systems, WebEngage offers a more affordable solution with a tech stack that is more suited for startups, providing good API support and an intuitive journey builder.
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Cross-Channel Communication: The software allows for highly personalized communications across various channels based on user behavior, enhancing customer engagement
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Comprehensive Marketing and Automation: WebEngage is inclined towards marketing and automation, providing a blend of user journeys and cross-platform marketing that significantly improves key product metrics
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Seamless Integration: The software integrates easily with other tools like BigQuery Looker Studio and customer journey analytics websites, meeting all marketing needs
Cons from reviewers
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Poor customer support: Some users have reported difficulties in communicating with WebEngage's support team, stating that they often fail to understand the specific needs of the client
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Limited pre-built email templates: Creating dynamic email templates can be challenging due to the limited number of pre-built templates available in the library
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Limited product analytics: Despite its excellent marketing and automation features, WebEngage's product analytics could be improved to provide more comprehensive insights, eliminating the need for additional, costly tools
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Lack of segment level reporting and user-based analytics: WebEngage's panel does not support segment level reporting and funnels, and most of its analytics are event-based rather than user-based
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Slow dashboard UI response time and heavy SDK: Users have reported that the dashboard UI response time is slow and the SDK is quite heavy to integrate on the client side, requiring some code review on the app even with Segment integration.
Main features
Starting Price
Free Plan
Get personalized support
Learn how to make full use of the data
Create multi-channel campaigns
Join a dynamic community
Boost your business growth
Starting Price
N/A
Free Plan
No
Get personalized support
Learn how to make full use of the data
Create multi-channel campaigns
Join a dynamic community
Boost your business growth
How WebEngage compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
There are several differences between WebEngage and MoEngage that may influence which tool you choose. First, these platforms serve different market segments. WebEngage is designed for businesses of all sizes looking to deliver personalized, omnichannel marketing campaigns. It offers a suite of tools for cross-channel automation, segmentation, and customer retention, helping marketers engage users across email, SMS, mobile push notifications, and more. In contrast, MoEngage emphasizes data-driven customer insights and predictive analytics. Its AI-powered platform specializes in helping enterprises optimize user journeys and improve engagement across digital channels.
Another key difference is their approach to campaign orchestration. WebEngage features an intuitive journey builder that lets marketers visually map out personalized customer experiences. It excels at helping businesses tailor their communications based on customer behavior and preferences, using detailed segmentation...
CleverTap and WebEngage both offer robust solutions for mobile marketing and user engagement, but they cater to slightly different needs and preferences in their approach and functionalities. Understanding the key differences between these platforms can help you decide which one might be more suitable for your business.
CleverTap distinguishes itself with a strong emphasis on analytics and data-driven user segmentation. It combines real-time user insights with advanced AI-driven capabilities to allow businesses to segment users dynamically based on their actions and behavior. This ability makes it particularly powerful for creating personalized marketing campaigns that adapt to user engagement in real time. Additionally, CleverTap offers an extensive array of automation tools, enabling marketers to design complex, behavior-based communication strategies quickly.
On the other hand, WebEngage focuses on streamlining user engagement through its intuitive journey designer. This feature...
Who is WebEngage best for according to our reviewers?
Marketers: WebEngage is a valuable tool for marketers due to its ability to automate customer journeys and send highly personalised cross-channel communications. It allows for easy targeting of customers across various channels based on user behaviour
Developers: The software is suitable for developers due to its user-friendly panel and high customizability. However, it should be noted that it doesn't support segment level reporting and funnels, and most of its analytics are event-based, not user-based.
Customer Journey Analysts: This software is beneficial for customer journey analysts as it integrates seamlessly with customer journey analytics websites. It offers a valuable customer data platform and easily integrates with other tools like BigQuery Looker Studio
Business Owners: WebEngage is suitable for business owners as it provides all the necessary features in one place, eliminating the need for additional tools. It offers various channels such as Email, Push notification, SMS, WhatsApp and more, which can be used to engage the audience
CRM Managers: WebEngage is a good CRM Automation tool as it enables easy user journey definition. Its standout features include User Journey Creation, Notification Delivery, Cross Channel Attribution, and Analytics
WebEngage Reviews
4.6
WebEngage rating
4.5
Ease of use
4.5
Customer service
4.3
Value for money
4.3
Likelihood to recommend
4.3
Features
19 WebEngage Reviews
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Mary Rodriguez
Boosting Revenue: WebEngage's Cart Abandonment Feature Delivers Results
As an e-commerce business, we have benefited greatly from WebEngage's cart abandonment feature. It has helped us recover lost sales and increase our overall revenue.
August 13, 2024
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Diana W
Exceptional Customer Support at WebEngage: Responsive, Knowledgeable, and Always Ready to Assist
I have found the customer support at WebEngage to be exceptional. They are responsive, knowledgeable, and always ready to assist
August 4, 2024
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Jack F
Game-Changing Push Notifications: Boosting App Engagement and User Retention with WebEngage
The push notification feature of WebEngage is a game-changer. It has significantly boosted our app engagement and user retention rates
July 30, 2024
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Willie Smith
Essential Tool for Enhanced Customer Engagement & Retention
I find WebEngage to be a crucial tool for my business as it enables us to create logical workflows and interact with customers through different notifications. The platform is easy to use and the customer service team is always available for assistance. Despite the integration process being occasionally challenging, the support team is always ready to help. Overall, I am highly satisfied with WebEngage.
July 20, 2024
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Austin C
Standout Feature: WebEngage's Journey Designer Enhances Customer Experiences
The journey designer feature in WebEngage is one of its standout features. It allows us to create customized user journeys that have led to improved customer experiences
July 14, 2024
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Austin B
Empowering Marketers to Launch Large-Scale Campaigns Effortlessly with WebEngage
I find WebEngage to be a valuable tool for creating integrated, instantaneous campaigns across various devices and platforms, based on customer actions. Its main strength is in user journeys, which are extremely beneficial for marketers. The software allows for easy setup of cross-device campaigns and its integration with Segment.io simplifies the process as most campaigns can be event-driven. The client support is excellent. However, there are a few drawbacks. The dashboard UI response time is slow and the SDK is quite heavy to integrate on the client side. Even though Segment integration can address this, some code review is still required on the app.
July 8, 2024
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Emma
WebEngage Boosts Email Marketing Success
WebEngage has been instrumental in improving our email marketing campaigns. The software's ability to personalize emails based on user behavior has led to higher open rates and engagement
June 30, 2024
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Harold G
Amit Desai's MyGlamm Experience: User-Friendly Customization Meets Event-Based Analytics
I find the WebEngage panel to be very user-friendly and highly customizable. However, I'm disappointed that it doesn't support segment level reporting and funnels. I also noticed that most of its analytics are event-based, not user-based.
June 22, 2024
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Jesse J
WebEngage: The Ultimate Email Automation Tool We've Been Searching For
I struggled to find an affordable automation tool for Email & SMS that offered good API support and an intuitive journey builder, until I discovered WebEngage. It's as potent as larger automation systems like Marketo, Eloqua or Responsys, but it's more cost-effective and its tech stack is more suited for startups. Since I started using WebEngage, I've gained better control over communication targeting. By delivering the right content in the right context, I've noticed improvements across the entire funnel. It was vital for me to design a user journey that everyone, from techies to PMs to content writers, could comprehend. Most tools are either designed for developers or for people who aren't concerned with APIs. WebEngage, on the other hand, merges the best of both worlds and has the most impressive journey builder I've come across as a marketer. However, the pricing model discourages experimentation and presents challenges in terms of onboarding. Considering that WebEngage doesn't actually send emails or messages, this is a drawback.
June 15, 2024
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Billy A
WebEngage: A Superior Marketing Automation Solution
I find Webengage to be great for customer re-targeting and promoting flash sales to a large audience. It provides personalized communication and a wide range of services across various communication channels. The support team, especially our contact Niket, is always available to help. Moreover, it offers excellent value for money, with competitive pricing compared to other tools in the market.
June 9, 2024
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Nathan Johnson
Effortless CRM Automation with WebEngage
Overall, I consider Webengage a good CRM Automation tool as it enables easy user journey definition. Its standout features include User Journey Creation, Notification Delivery, Cross Channel Attribution, and Analytics. I also find its Email Marketing superior. However, I find the user interface complex and it requires expert guidance to comprehend. I've also observed that Notification Delivery rates decrease as we scale up.
June 1, 2024
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Bryan Garcia
WebEngage: Simple, Affordable, Effective
I find WebEngage's platform user-friendly, particularly enjoying the ability to create personalised Push notifications with diverse layouts and customisation options. I value being able to send Push (App and Web), SMS, Email, and WhatsApp messages from one platform. However, I've experienced issues with lengthy Live Segments creation and integration challenges. I've also observed a lack of customer support post-integration.
May 25, 2024
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Ann Williams
Affordable and Scalable: WebEngage Review for Small Businesses
As a small business owner, I appreciate the affordability and scalability of WebEngage. It has allowed us to implement sophisticated marketing strategies without breaking the bank
May 19, 2024
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Brenda F
Improved User Engagement and Streamlined Marketing with Automated Software
its multi-channel user engagement feature has significantly improved our outreach. The software's automation capabilities have streamlined our marketing processes, saving us considerable time and resources
May 11, 2024
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Kevin R
WebEngage: Your Solution for Marketing Automation and Customer Data Platform Needs
I've had a positive experience integrating WebEngage with our customer journey analytics website. The switch from Gamooga to WebEngage was seamless and met all our marketing needs. I particularly value their customer data platform and how easily it integrates with other tools like BigQuery Looker Studio. The dashboards are also customizable. However, I've found it difficult to communicate with their support team as they often don't understand our needs. We moved to WebEngage from Gamooga because the latter was causing production load, leading to poor performance and longer page load times.
May 6, 2024
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Frank Martinez
WebEngage: A Must-Have Tool for Customer Engagement
As a marketing professional, I found WebEngage to be an invaluable tool for customer engagement
April 30, 2024
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Harold G
WebEngage Boosts Customer Retention Strategies with Analytics
I have been using WebEngage for the past year and it has greatly enhanced our customer retention strategies. The in-depth analytics provide valuable insights into customer behavior
April 23, 2024
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Dylan Martinez
Boost User Engagement Across All Channels with WebEngage
My experience with WebEngage has been outstanding. After evaluating it, I decided to use this tool because it provides all the features I need in one place, eliminating the need for any additional tools. My customer journey has become more powerful, and my reach has significantly expanded with WebEngage. It offers various channels such as Email, Push notification, SMS, WhatsApp and more, which I can use to engage my audience. The software also has an excellent Analytics feature that allows me to gain deep insights and create marketing strategies. However, I found it challenging to create dynamic email templates as there are very few pre-built ones available in the library. I switched to WebEngage because it offers more channels to engage with my audience.
April 14, 2024
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Kevin D
WebEngage's Segmentation Boosts Conversion Rates
As a user of WebEngage, I am particularly impressed with its segmentation feature. It allows us to target specific customer groups effectively, leading to increased conversion rates
April 13, 2024