What is Kochava?
Pros from reviewers
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Fraud Detection Tools: Kochava offers valuable fraud detection tools that are worth the investment, helping businesses identify and prevent fraudulent activities
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Outstanding Attribution Feature: Kochava's attribution feature is highly praised for its ability to track app downloads, streaming, and specific in-app activities, providing a comprehensive understanding of customer behavior
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Exceptional Data Availability and Precision: Kochava provides exceptional data availability and precision, offering a solution for every idea and supporting crucial strategic questions
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Unparalleled Customer Service: Kochava's customer service and client support are unparalleled in the industry, with a quick and friendly response team that resolves any issues or inquiries promptly
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Comprehensive Tracking Solution: Kochava offers a comprehensive tracking solution that allows tracking of both mobile apps and browser versions, providing a thorough analysis of all campaigns and enabling businesses to assess network contribution from different perspectives.
Cons from reviewers
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High cost: Despite its many features and excellent customer service, the cost of Kochava can be high and increases as the company expands
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Limited demographic data points scale: Despite being user-friendly with a broad selection of data points, the demographic data points scale is limited.
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Limited Explorer feature: The Explorer feature is somewhat limited due to the restricted number of IDs, forcing users to construct queries
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Overwhelming number of adjustable features: Initially, the sheer number of adjustable features can be overwhelming and the terminology isn't always intuitive
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Bugs and missing functionalities: There are still a few bugs and missing functionalities in the software, although these are professionally addressed when brought up
Main features
Starting Price
Free Plan
Real-Time Analytics
Attribution Modeling
Fraud Prevention
Audience Segmentation
Multi-device tracking
Starting Price
N/A
Free Plan
No
Real-Time Analytics
Attribution Modeling
Fraud Prevention
Audience Segmentation
Multi-device tracking
How Kochava compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Kochava best for according to our reviewers?
Mobile Measurement Partners: These users utilize Kochava to monitor all necessary events for acquisition and re-engagement campaigns globally. The software offers a solution for every idea and the support from Kochava makes implementation feasible
Analytics and Product Teams: These users find great value in Kochava, particularly for its analytics. It has been essential in examining AMA across owned and paid efforts for various apps, not just linking spend to marketing KPIs
Marketing Teams: These users use Kochava for a comprehensive attribution and analysis of all their campaigns. Tracking app attribution is vital for them to understand their clients and provides a thorough understanding of customers across various products throughout their lifecycle
Network Analysts: These users use Kochava to assess network contribution from different perspectives, including not just direct conversions, but also network quality and overlap with other networks. It's especially helpful as a traffic verifier and fraud tool.
App Developers: These users value Kochava for its capability to track app downloads, streaming, and specific in-app activities. However, they find the Explorer feature somewhat limited due to the restricted number of IDs
Kochava Reviews
4.7
Kochava rating
4.5
Ease of use
5.0
Customer service
4.7
Value for money
4.5
Likelihood to recommend
4.5
Features
19 Kochava Reviews
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Barrett
Content Kochava User
I find Kochava user-friendly with a broad selection of data points. The support team is very responsive and friendly. However, the demographic data points scale is limited.
August 13, 2024
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Carl E
Kochava's Educational Resources: Keeping Us Industry-Savvy
Lastly, the educational resources provided by Kochava have been very helpful in keeping us up-to-date on industry trends and best practices.
August 4, 2024
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Zadie
Enhanced Targeting and Campaign Effectiveness with Custom Audiences in Kochava
The ability to create custom audiences within Kochava has improved our targeting and increased the effectiveness of our campaigns
July 27, 2024
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Lauren Johnson
Kochava's Real-Time Data: A Game-Changer for Agile Campaign Performance
The real-time data provided by Kochava has been a game-changer for our team, enabling us to react quickly to changes in campaign performance
July 20, 2024
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Seraphina G
Effective Fraud Detection: Saving Valuable Ad Dollars
I've found the fraud detection features to be particularly useful in identifying and blocking fraudulent traffic, saving us valuable ad dollars
July 13, 2024
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Bobby M
Exceptional Customer Support at Kochava: Responsive and Helpful
The customer support team at Kochava is top-notch - they are always responsive and helpful when we have questions or need assistance
July 6, 2024
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Noah Williams
Flexibility and Integration: Kochava's Platform Streamlines Workflow
I appreciate the flexibility of Kochava's platform - it integrates seamlessly with our other marketing tools, streamlining our workflow
July 2, 2024
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Elijah J
Exceptional Customer Support and Advanced Mobile Attribution with Kochava
I use Kochava for a comprehensive attribution and analysis of all our campaigns. Previously, we relied on multiple partners for acquisition and re-engagement measurement, which resulted in report duplication. Tracking app attribution is vital for us to understand our clients. It not only helps in identifying attribution but also provides a thorough understanding of customers across various products throughout their lifecycle. With first touch/last touch data, we can now concentrate on the "essential stuff" rather than getting bogged down in minor details. Some features are difficult to set up due to lack of documentation, but the team is aware and addressing it. Whenever there are problems or assistance is needed with complex features, Kochava's support team is always available.
June 24, 2024
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Denise M
NFL App Boosted by Kochava: A Game-Changing Experience
I have found great value in using Kochava, particularly for its analytics and product teams. It has been essential in examining AMA across owned and paid efforts for the NFL App, not just linking spend to marketing KPIs. Once properly set up, the post-install metrics were extremely helpful, as was the Smartlink building process. I frequently interacted with Nic, who was always quick to respond, positive, and genuinely interested in my product goals. He made sure I understood the various Kochava mechanics to analyze my app activity. I also had a few conversations with Cale, who was equally proactive and helpful. Having previously used Hasoffers, transitioning to Kochava was a bit of a change. I was used to a real-time dashboard with installs/leads, rather than having to request a report.
June 15, 2024
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Elijah B
Beneficial Alliance for Mobile App Attribution with Kochava
Kochava allows me to assess network contribution from different perspectives, including not just direct conversions, but also network quality and overlap with other networks. It's especially helpful as a traffic verifier and fraud tool. However, a minor downside is that I can't directly export data from graphs and charts. Although there's an option to do this through a customer query or scheduled report, it would be more convenient to directly export data from the Analytics dashboards.
June 9, 2024
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Bryan Davis
Reliable, Cutting-Edge, and Unbiased Tracking Solution!
I believe Kochava's main strength lies in its solid, unbiased, and adaptable technology, which enables integration with external tools via custom postback calls. It's consistently innovative. However, I feel the data fetching quality for API connections for external reporting could be enhanced. Currently, the server-to-server postback integrations are superior.
June 3, 2024
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Sandra Davis
Exploring Kochava: Speed, Innovation, and Customer Service Excellence
The customer service at Kochava is excellent, resolving any problems or inquiries promptly. They consistently aim to launch new products quicker than their rivals, typically without additional charges. However, the software is initially not the simplest to navigate, implying that it may take me a while to fully exploit its capabilities.
May 27, 2024
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Kelly G
Impressive Analytics Reports for Informed Decisions
The level of detail provided in the analytics reports is impressive, allowing us to drill down into the data and make informed decisions
May 21, 2024
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Adam C
Kochava's Attribution Modeling: Optimizing Marketing Spend
Kochava's attribution modeling has been instrumental in helping us understand the customer journey and optimize our marketing spend
May 13, 2024
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Christopher N
Mastering Kochava: A User's Experience with Account Management
Overall, my experience with Kochava has been fantastic. Their support is top-notch - always friendly, available, and quick. The dashboard is well-organized and provides a lot of useful information. It's a comprehensive tracking solution that allows tracking of both mobile apps and browser versions. However, I think the data exporting process could be better organized and faster. It should also offer more customization options for easier data exportation based on the user's needs.
May 5, 2024
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Nicole A
Unlocking App Insights with Kochava
I value Kochava for its capability to track app downloads, streaming, and specific in-app activities. However, I find its Explorer feature somewhat limited due to the restricted number of IDs, forcing me to construct queries. I've also observed that the historical data tends to become inaccurate or inconsistent after a 90-day period.
April 30, 2024
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Benjamin J
Intuitive Interface for Real-Time Campaign Monitoring
The user interface is intuitive and easy to navigate, making it simple to monitor our campaign performance in real time
April 23, 2024
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Cheryl Williams
Exceptional MMP with Superior Support
I utilize Kochava as my Mobile Measurement Partner (MMP) to monitor all necessary events for acquisition and re-engagement campaigns globally. The functionality is superb, offering a solution for every idea, and with the excellent support from Kochava, implementation is feasible. The data availability and precision are exceptional, and there's high-level support for crucial strategic questions. Kochava is receptive to new ideas and features, which are prioritized and potentially incorporated into their roadmap. Initially, the sheer number of adjustable features was overwhelming and the terminology wasn't always intuitive, but the onboarding process was excellent and the support team is quick to respond when in doubt. There are still a few bugs and missing functionalities in the software, but these are professionally addressed when brought up. For example, bugs that can't be resolved on the customer side are managed by the dedicated support team, and workarounds are suggested for missing functionalities.
April 16, 2024
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Frank D
Kochava: An Invaluable Tool for Mobile Ad Campaigns
As a digital marketer, I find Kochava to be an invaluable tool for tracking and optimizing our mobile ad campaigns
April 14, 2024