Instapage is a robust landing page platform designed for entrepreneurs, enabling the creation of high-converting landing pages without design or coding expertise. It aids businesses in building and optimizing landing pages to increase sales, capture leads, and expand their customer base. Key features include a drag-and-drop builder, A/B testing, heatmaps, analytics, and integration with popular marketing tools. These capabilities help businesses boost their online marketing strategies and optimize conversion rates.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Instapage?
  • 04How Instapage compare to similar software?
  • 05Who is Instapage best for according to our reviewers?
  • 06Instapage Reviews

What is Instapage?

Instapage is a user-friendly software that allows businesses to create high-converting landing pages without coding or design skills. It features a drag-and-drop editor, customizable templates, and integrates with popular marketing tools like Google Analytics and Facebook Ads. It also offers A/B testing to identify the most effective elements of a landing page. With its analytics and reporting features, Instapage provides insights into landing page performance, aiding businesses in making data-driven decisions to boost conversion rates. It is a vital tool for small business owners and marketing professionals aiming to drive business growth.

Pros from reviewers

  • Broad range of templates: The software offers a variety of templates that cater to any industry or requirement, allowing users to easily construct landing pages with pre-existing content cues

  • Integration capabilities: Instapage can be easily integrated with email marketing and CRM tools such as Google Analytics, Facebook, and Active Campaign, enabling users to effectively track campaigns and website traffic

  • A/B testing feature: This feature allows users to quickly determine which page variant is performing better, thereby helping to improve the effectiveness of their landing pages

  • Easy-to-use interface: Instapage provides a user-friendly platform that enables users to create impressive landing pages without any coding experience or the need for a developer. This makes it an ideal tool for those new to managing their company's landing pages

  • Customization features: Instapage provides a plethora of customization features, making it easy to brand the page exactly as desired. This includes the ability to add various widgets, forms, and text boxes, as well as optimize the page for mobile with just a single click.

Cons from reviewers

  • Difficulty in modifying mobile versions: Modifying the mobile versions of landing pages can be time-consuming and challenging, with no option to add elements that are only visible in the mobile version

  • Inadequate customer support: While the support team is satisfactory, it is not exceptional, and could be improved to provide better assistance to users

  • Loss of setup integrations when duplicating: When a landing page is duplicated, all the setup integrations vanish and have to be reconfigured, which is time-consuming and frustrating

  • Limited font types: There is a lack of variety in font types available, limiting the customization options for users.

  • Limited free library: The free library provided by Instapage is limited in terms of icons and images, which can restrict the design options for landing pages

Main features

Starting Price

N/A

Free Plan

No

Drag-and-drop editor

Integrations

A/B testing

Landing page templates

Conversion analytics

When comparing Instapage and Unbounce, there are several key differences that can significantly impact your choice of landing page builder for your marketing campaigns. One of the primary distinctions lies in their approach to landing page creation and optimization.


Instapage is renowned for its emphasis on intuitive design and user experience, offering a wide range of customizable templates and drag-and-drop functionality. With Instapage, users can quickly create visually appealing landing pages without the need for extensive coding knowledge. Moreover, Instapage excels in providing advanced analytics and A/B testing capabilities, allowing marketers to optimize their landing pages for maximum conversion rates effectively.


On the other hand, Unbounce distinguishes itself with its focus on conversion optimization and lead generation. While also offering a user-friendly interface and drag-and-drop editor, Unbounce places a stronger emphasis on features like dynamic text replacement,...

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Who is Instapage best for according to our reviewers?

  • Agencies: Instapage is a top choice for agencies due to its easy-to-learn builder, flawless WordPress integration, and ability to clone pages for scale and aid collaboration

  • Freelancers: Individuals offering services like content creation, digital marketing, and web design can use Instapage to build professional landing pages without coding, and its integrations are superb for monitoring campaign success.

  • Marketing Teams: These groups can benefit from Instapage's easy-to-use interface and drag-and-drop functionality, allowing them to create impressive landing pages without needing coding experience or a developer

  • Event Organizers: Those who need to create multiple pages for different products, courses, and events can benefit from Instapage's user-friendly interface and variety of customizable templates

  • Small Business Owners: Particularly those new to managing their company, can use Instapage to streamline the process of designing landing pages and tracking progress using tools like Google Analytics, Facebook, and CRM

  • Instapage Reviews

    4.2

    Instapage rating

    4.5

    Ease of use

    4.5

    Customer service

    4.0

    Value for money

    4.0

    Likelihood to recommend

    4.3

    Features

    24 Instapage Reviews

    4.2 (24 reviews)
    Leave a review
    • Patrick

      Comprehensive Tool for Effortless Page Creation

      Since I started using Instapage, our marketing teams have been thrilled to launch pages quickly without needing developers. We've also added Google Analytics to track pageviews and events on our test pages. With AB testing, we're all satisfied as Instapage identifies the most successful version to be pushed live. It's a win-win situation for everyone.

      September 15, 2024

    • Kian

      Comprehensive Analytics Dashboard: Key Metrics for Campaign Success

      The analytics dashboard is very comprehensive and provides me with all the key metrics I need to measure the success of my campaigns

      September 7, 2024

    • Duke S

      Instapage: Fulfilling My Business Requirements

      I find Instapage excellent for creating landing pages with free downloads. Its layout is easy to understand and the process of building landing pages is straightforward. The pages have a high-quality appearance and it integrates well with my WordPress website. However, I wish it had a built-in feature to connect with MailChimp.

      August 31, 2024

    • Noah N

      Preferred Solution for Crafting Landing Pages

      I've had a great experience with Instapage and would suggest it to my peers. It allows me to build professional landing pages without coding and its integrations are superb for monitoring my campaign's success. It's very user-friendly. However, I wish it had stronger analytics, better control over conversion actions on the pages, and more design tools. The price is a bit high, but I think it's worth it. I chose Instapage for the powerful tools it offers and based on recommendations from my colleagues.

      August 26, 2024

    • Helen F

      Commendable Customer Support: Instapage Delivers Effective Solutions

      The customer support team at Instapage is commendable. They are responsive and have always provided me with effective solutions to my queries

      August 19, 2024

    • Katherine R

      Instapage: User-Friendly and Customizable Templates

      As a non-designer, I appreciate the user-friendly interface and the wide variety of customizable templates available on Instapage

      August 12, 2024

    • Kyle Davis

      A/B Testing Boosts Campaign Performance

      The A/B testing feature has significantly improved my campaign performance by allowing me to test different page designs and content

      August 4, 2024

    • Janet S

      Excellent Customer Service Experience with Instapage

      I reached out to Instapage for some information and was thrilled by their prompt response. They were so attentive, constantly keeping in touch via emails. After providing the details they requested for a call, they gave me some time to process everything, which I appreciated. If this is how our collaboration begins, I can't wait to experience the rest!

      July 29, 2024

    • Hannah J

      Effortlessly Create Impressive Landing Pages at Large Scale with Instapage

      I find Instapage to be an easy-to-use, feature-rich, and effective tool that enables me to create impressive landing pages without any coding experience or the need for a developer. It provides a straightforward drag and drop functionality and a broad range of templates that cater to any industry or requirement. This allows me to easily construct my landing page with pre-existing content cues. It's also simple to integrate with email marketing and CRM. I value the A/B testing feature, which lets me quickly determine which page variant is performing better. However, there are some drawbacks. The free library is limited in terms of icons and images, and modifying the mobile versions can be time-consuming and challenging. I'm unable to add elements that are only visible in the mobile version of the landing page. The support team is satisfactory, but not exceptional. When a landing page is duplicated, all the setup integrations vanish and have to be reconfigured, which is time-consuming and frustrating. I also wish there were more font types available.

      July 21, 2024

    • Ashley

      Excellent Tool for High-Converting Landing Pages

      I think Instapage is fantastic! It's user-friendly and helps us make efficient landing pages. However, aligning it with our brand guidelines can be somewhat challenging and time-consuming. But once set up, it's easy to implement.

      July 14, 2024

    • Jeffrey E

      Instapage: Streamlining Landing Page Creation with Ease and Variety

      Instapage has enabled me to create multiple pages for different products, courses, and events, requiring good design and structure but with quicker execution than a traditional website. It's user-friendly and offers a variety of templates that can be tailored to my design needs. It also offers helpful plugins for creating engaging pages. I had to switch platforms after using it for a while, but this was not due to any lack of content or features of the platform.

      July 8, 2024

    • Christina W

      Streamlined Collaboration: Enhancing Teamwork and Feedback on Landing Page Designs

      As a team leader, the collaboration feature has made it easier for me to work with my team on landing page designs and get real-time feedback

      June 30, 2024

    • Wayne Miller

      Top-tier Landing Page Creator for Agencies: Instapage

      In my view, Instapage is the top choice for agencies, having tested all of them. It's the simplest, most scalable solution with an easy-to-learn builder and flawless WordPress integration. Its capacity to clone pages for scale and aid collaboration is unparalleled in the market. However, I desire more options for forms and lead notifications. The recent transition to enterprise-only pricing can also be challenging for smaller agencies.

      June 25, 2024

    • Nicole J

      Appreciating Instapage's Commitment Encouragement and Continuous Growth

      I absolutely love the fact that Instapage encourages long-term commitment by not offering a simple way to export my pages. It really makes me think twice before deciding to leave, which is a great way to ensure I'm fully invested in the platform. Plus, the annual price increase is a clear sign of the platform's growth and development. It's exciting to see my plan evolve and upgrade over time, keeping me on my toes and always looking forward to what's next. I can't wait to share this review on their forum and hope it stays up for everyone to see!

      June 15, 2024

    • Orin

      High Praise for Instapage and its Exceptional Customer Support

      I'm not sure I understand your request correctly. The review you provided is already positive and enthusiastic. It praises Instapage's customer support, user-friendly platform, and specifically mentions a helpful staff member named Roberta. The reviewer also mentions that they signed up just to leave this positive review. Therefore, there's no need to turn it into a positive one as it already is.

      June 10, 2024

    • Drake M

      Instapage: The Ultimate Tool for High-Converting Landing Pages

      As a digital marketer, I found Instapage to be an invaluable tool for creating high-converting landing pages

      June 1, 2024

    • Anthony Johnson

      Instapage: A Premium Service Worth Every Penny

      I am absolutely thrilled with Instapage! Their pricing is a reflection of the premium quality they offer and I love how they conveniently auto-renewed my 12-month contract, saving me the hassle of manual renewal. Even though I haven't had the chance to use the product for a year, their customer service remains steadfast, ensuring my subscription is active for when I need it. The $1149 USD per month is a worthy investment for such a top-notch service!

      May 26, 2024

    • Benjamin Davis

      Game-Changing Mobile-Responsive Design: Creating Stunning Landing Pages Across Devices

      The mobile-responsive design feature has been a game-changer, allowing me to create landing pages that look great on all devices

      May 21, 2024

    • Peter

      Instapage Integration Streamlines Marketing Workflow

      The integration capabilities of Instapage with other marketing tools such as MailChimp and Google Analytics have streamlined my workflow

      May 11, 2024

    • Elijah Williams

      Instapage: A Game-Changing Landing Page Software Worth the Investment

      I've been using the Instapage landing page software and it's been a game-changer! The build plan is perfect for my needs, allowing me to publish up to 3 landing pages at any given time. If you're a larger business and need more than 3 published pages, they've got you covered with the Convert Plan. Yes, it's an investment at $45, annually, but the value it brings to your business is absolutely worth it.The platform is a dream to work with and their customer service is top-notch. Yes, it took me a couple of weeks to get a demo with them, but it was worth the wait. They took the time to walk me through everything and made sure I was comfortable with the platform before I started using it.I've seen some negative reviews out there, but my experience has been nothing but positive. I've found the 5-star reviews to be accurate and reflective of the quality service they provide. I highly recommend giving Instapage a try. It's been a fantastic tool for my business and I'm sure it will be for yours too!

      May 5, 2024

    • Paul Davis

      Optimizing Landing Pages with Heat Maps

      The heat map feature has provided me with insightful data on user behavior, enabling me to optimize my landing pages for better engagement

      April 27, 2024

    • Jennifer Rodriguez

      Seamless Transition to Paid Plan with Instapage: A Personal Experience

      I recently signed up for a free trial of Instapage and was so engrossed in exploring its features that I didn't even realize three months had passed! I hadn't actively used the platform yet, but I was pleasantly surprised to find out that they had automatically transitioned me into a paid plan. This is a fantastic feature for those who, like me, might forget to manually upgrade. Their no-refund policy ensures a seamless experience, keeping you connected to their services without any interruptions. What a thoughtful practice!

      April 22, 2024

    • Ursuline M

      Saving Time with Instapage!

      Instapage has been an excellent tool for my team, freeing our developer from minor site projects and allowing the rest of us to create and personalize landing pages and mini-sites. We can swiftly and attractively set up these pages without needing our developer's help, which is a significant advantage. I particularly like the drag and drop feature that lets us easily add various widgets, forms, and text boxes. Instapage also provides a plethora of customization features, making it easy to brand the page exactly as we want. Another handy feature is the ability to optimize the page for mobile with just a single click. So far, I haven't found any negatives to Instapage. It has performed well and delivers exactly what we need.

      April 14, 2024

    • Angela Jones

      Unscrupulous Billing Tactics and Deceptive Customer Service

      Firstly, the product didn't meet my expectations. It's simply not very good. But let's put that aside for now. Instapage has the worst SaaS customer service experience I've ever had. They quietly auto-renew your annual plan, charging you $2k, and then only give you 24 hours to notify them if you don't want to be charged. After that, their policy states they won't refund you, and they stick to it. Considering this is a software product, their cost of delivery is negligible. Almost everyone else in this industry offers money-back guarantees, but Instapage just tries to keep your money without delivering value. I strongly advise against buying this product. While the design is attractive and they are good at selling you during your initial adoption curve, the software is not worth the money. Worse still, the company will find ways to charge you even if you're not using the product.

      April 14, 2024