What is Amplitude?
Pros from reviewers
-
Comprehensive data analysis: Amplitude allows for deep exploration of required data and assessment of both product and marketing metrics, providing a thorough overview of all business needs
-
Easy to identify conversion issues: Amplitude helps in identifying where conversion issues are occurring, pinpointing which stages of the funnel are effective and what actions users are taking
-
Cost-effective: Amplitude is a cost-effective analytics tool with a decent set of features. It's free to use and offers a customizable dashboard
-
Compatibility with other platforms: Amplitude is compatible with other platforms such as Rudderstack and Braze, providing a superior product and excellent support, in addition to better integrations
-
Extensive data visualization capabilities: Amplitude provides fast data visualization and offers various options for different use-cases like engagement, monetization, and retention. It is simpler to use and provides a broader and deeper range of options.
Cons from reviewers
-
Complex event tracking: Setting up tracking events in Amplitude can be challenging, requiring a steep learning curve and potentially leading to difficulties in data collection and analysis
-
Slow page load speed: Amplitude's page load speed could be improved, as slow speeds can hinder the efficiency of data analysis and report creation
-
Limitation in join functionalities: Amplitude has a limitation in join functionalities for grouping multiple events, which can restrict the depth and flexibility of data analysis.
-
Limited accessibility to user profiles: Although Amplitude has user profiles similar to Mixpanel, they are harder to access due to the absence of a searchable list, making it more difficult to analyze individual user behavior
-
Issues with UTM tagging: Occasionally, Amplitude users may encounter problems with UTM tagging, which can affect the accuracy and reliability of data tracking
Main features
Starting Price
Free Plan
Retention analysis
User analytics and insights
Data Management
Funnel analysis
Personalized recommendations
Starting Price
N/A
Free Plan
No
Retention analysis
User analytics and insights
Data Management
Funnel analysis
Personalized recommendations
How Amplitude compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Mixpanel and Amplitude are both prominent players in the realm of product analytics, each with its own strengths and differences to consider when choosing the right platform for your analytics needs.
One significant difference between Mixpanel and Amplitude is their approach to user analytics. Mixpanel is renowned for its event-driven analytics, focusing on tracking specific user interactions within your product. This means you can dive deep into understanding how users engage with individual features and events. Mixpanel excels in providing detailed insights into user behavior, making it a preferred choice for companies that want to closely monitor and optimize specific user actions.
On the other hand, Amplitude takes a more comprehensive approach to user analytics. It emphasizes user behavior analysis and offers a holistic view of user journeys and product usage. Amplitude's strength lies in its ability to segment users, create behavioral cohorts, and perform robust retention...
Hotjar and Amplitude are both powerful analytics tools, but they serve different purposes and cater to different needs in the realm of user behavior analysis. Understanding their key differences can help you decide which tool is best suited for your business.
Hotjar is designed to provide qualitative insights into user behavior, focusing on how users interact with your website or application. It offers features like heatmaps, session recordings, and feedback polls, which allow you to visualize user interactions and gather direct user feedback. Hotjar is particularly useful for understanding the why behind user behavior—why users click certain elements, why they abandon pages, or why they may be frustrated with a particular feature. Its simplicity and intuitive interface make it accessible for teams that want quick, actionable insights without the need for deep technical expertise.
Amplitude, on the other hand, is a more robust and feature-rich analytics platform that excels in...
Who is Amplitude best for according to our reviewers?
User Experience Analysts: These users use Amplitude to understand how users interact with their apps, enabling them to make vital business decisions based on these insights. They appreciate the tool's simplicity and power, as well as its ability to generate impressive charts and graphs
Data Visualization Enthusiasts: These users value Amplitude's data visualization capabilities and its compatibility with other platforms. They appreciate the tool's funnels and the ability to create custom dashboards, despite some issues with page load speed and report creation
Startups and Small Businesses: These users, such as the company BrainTesting, use Amplitude to understand user behavior and conversion issues on their platforms. They appreciate the value provided by the free product and the ease of organization within the tool
Event Definers and Analyzers: These users find Amplitude to be an ideal tool for defining and analyzing events. They appreciate the tool's high performance and excellent customer service, despite some challenges with the simplicity of building analysis and maintaining cleanliness in the tool.
Product and Marketing Analysts: These users utilize Amplitude to deeply explore required data and assess both product and marketing metrics. They appreciate the tool's advanced features and ability to provide a thorough overview of their needs
Amplitude Reviews
4.4
Amplitude rating
0.0
Ease of use
0.0
Customer service
0.0
Value for money
0.0
Likelihood to recommend
0.0
Features
24 Amplitude Reviews
-
Alice E
Seamless Integration and Enhanced Workflow: A Review
it easily connected with our existing tech stack, enhancing our overall workflow. The retention analysis feature was particularly useful
September 16, 2024
-
Lawrence C
Effortless Collaboration and Scalability: A Review
my team could share insights and work together on projects seamlessly. I appreciated the software's scalability
September 10, 2024
-
Sandra M
Amplitude: Seamless Scalability and Stellar Support
as our business grew, Amplitude was able to handle the increasing volume of data without any issues. The customer support team was very responsive and helpful
September 2, 2024
-
Alden S
Top-tier Product Analytics, Yet High-Priced
I find Amplitude to be an ideal tool for defining and analyzing events. The types of analysis that our product teams value would be costly to construct from scratch. It's a high-performing tool with excellent customer service. Despite its theoretical ease of building analysis, it's also simple to make errors or misinterpret results due to its simplicity. The team in charge of the events and properties must maintain cleanliness in the tool to prevent stakeholders from creating misleading self-serve reports.
August 27, 2024
-
Dennis D
Excellent for Product Analytics
I find Amplitude incredibly impressive. It provides fast data visualization and an extremely easy setup. It offers various options for different use-cases like engagement, monetization, and retention. However, it has a limitation in "join" functionalities for grouping multiple events. I chose Amplitude for its extensive data visualization capabilities. I switched from MixPanel to Amplitude because it was simpler to use and provided a broader and deeper range of options that MixPanel didn't offer.
August 19, 2024
-
James M
Top-tier Mobile App Analytics Tool - Simple Deployment, Exceptional Power
The tool has allowed me to accurately comprehend how users interact with the app, enabling me to make vital business decisions based on these insights. It's incredibly simple to implement yet extremely powerful - I can easily monitor any aspect of my user's experience within the app. I can also utilize the web frontend to generate impressive charts and graphs that give me a comprehensive understanding of the user's experience. The only drawback I've noticed is that user properties are only updated when an event is activated; I would prefer if these could be updated independently. I selected Amplitude because it's simpler to integrate, the interface is much more straightforward, and it allows for more flexible queries. It's perfect!
August 11, 2024
-
Jean S
Amplitude: Essential Tool for Marketers and Product Managers
I am generally pleased with Amplitude, but I wish it was quicker. I value its funnels and data visualization capabilities, and its compatibility with other platforms such as Rudderstack and Braze. However, the page load speed could be better and the report creation process is quite tedious. I opted for Amplitude because it provides a superior product and excellent support, in addition to better integrations.
August 3, 2024
-
John
Transformative Journey with Amplitude: A Personal Experience
I am absolutely thrilled to share my experience with the software Amplitude! It has been a rollercoaster ride that has completely transformed my financial situation. I remember reading a review by 'Nadia.b' six months ago, and I can't help but feel a sense of camaraderie as our experiences are so similar. It's amazing to see how many of us have been on this journey, myself included, and have invested so much into it - over £5,! I am serious, this company and its software have been a game-changer. I propose we create a chat/forum for all of us to share our experiences and learn from each other. I'll leave my number below. This journey has been filled with ups and downs, but it's all part of the process. It's been a learning curve that has taught me so much about myself and the world of finance. This company has been a catalyst for immense personal growth, resilience, and perseverance. It's time we celebrate our journey and look forward to the future. I can't wait to see where this takes us next! My number for anyone else on this exciting journey: 7413765456.
July 27, 2024
-
Bryan Martinez
Revolutionizing User Engagement with Segmentation Software
I was able to monitor user engagement and quickly make necessary adjustments. The software's segmentation feature was a game-changer
July 20, 2024
-
Susan Rodriguez
Free Plan, Limited Features: A Look at Amplitude
I find Amplitude to be a cost-effective analytics tool with a decent set of features. It's free to use and offers a customizable dashboard. It has user profiles similar to Mixpanel, but they are harder to access due to the absence of a searchable list. It also provides a real-time stream of events. However, it falls short compared to other tools like Mixpanel in terms of features. It lacks an iOS app and an API to access analytics data. There's also no prebuilt dashboard like Flurry for a general overview, forcing me to create my own dashboards/charts. For my next project, I'm considering using Flurry for free analytics. If you're looking for a more advanced tool, Mixpanel might be the best option, although it's quite expensive.
July 15, 2024
-
Virginia Williams
Delayed Reports on Amplitude Analytics Dashboard
I find the Amplitude analytics dashboard to be well-implemented and designed with good features. However, opening reports is quite slow and they often contain unnecessary details, which further delay the process. This is particularly noticeable with graphs and breakdown details, especially when I only need a summary report. I'm open to providing more details via email if needed.
July 9, 2024
-
Sara S
Experience In-Depth Analytics with Amplitude
I appreciate the ability to use its API to connect with other tools, although configuring the API can be a bit challenging.
July 1, 2024
-
Lawson
Enhancing Customer Experience: Unveiling Insights and Leveraging Predictive Analytics
it helped us understand what kept our customers coming back and how we could improve their experience further. Lastly, the software's predictive analytics feature was invaluable
June 25, 2024
-
Hannah B
Prompt Issue Resolution and Impressive Integration Capabilities: A Review of Amplitude
they resolved any issues promptly and were always ready to assist with any queries. The integration capabilities of Amplitude were impressive
June 15, 2024
-
Gregory Brown
Amplitude: A Powerhouse for In-App Visibility
I adore Amplitude. It enables me to effortlessly track and monitor all activities on our website. The simplicity of creating charts and dashboards is remarkable. Amplitude offers insight into nearly everything happening on our website or app. They also provide a very generous free plan. Honestly, there's not much to dislike. We're utilizing the free tier which satisfies our needs. We transitioned to Amplitude because it's more potent, user-friendly, and offers a fantastic free plan.
June 9, 2024
-
Patricia
Love for Amplitude: A Software Review
I think Amplitude is a great product that constantly improves. I use it daily in my role and find it easy to use and crucial for making product decisions.
June 2, 2024
-
Donna
Exploring Innovation and Security with Amplitude's Event Explorer Feature
I am absolutely thrilled with the innovative event explorer feature in Amplitude! The new layout is a refreshing change, offering a unique perspective on tracking events. It's like a fun puzzle, switching between the new and old layouts, keeping things interesting and engaging. The user interface is a modern twist, adding a layer of complexity that challenges me to understand it better. Plus, the process of retrieving my user ID each time and adding it before tracking adds an extra layer of security that I truly appreciate. It's a fantastic journey of discovery and learning with Amplitude!
May 28, 2024
-
Gis D
Tailoring Marketing Strategies with Amplitude Insights
it allowed me to analyze specific user groups and tailor our marketing strategies accordingly. I was impressed by the depth of insights provided by Amplitude
May 18, 2024
-
Randy F
Effortlessly Tracking User Behavior Across Platforms
its intuitive interface and robust features made it easy for me to track user behavior across multiple platforms. The real-time data updates were particularly useful during product launches
May 14, 2024
-
Jessica Jones
Unlocking Insights with Amplitude: A Worthwhile Investment
I've found Amplitude to be a truly valuable tool, worth every penny! It's an exciting challenge to dive into the analysis it provides, which I believe is far better than not having any tool at all. Understanding the logic behind the calculations is like solving an intriguing puzzle. I would highly recommend investing in this!
May 5, 2024
-
Saskia M
Amplitude: An Excellent Data Analysis Tool
I found Amplitude to be an excellent tool for data analysis
April 30, 2024
-
Xena S
Why the Complaints? Not Sure I Understand
I'm not sure why others are complaining, perhaps most of us get greedy and aim for more without having sufficient funds for merges. However, it has been working well for me and I'm happy.
April 20, 2024
-
Ronald W
Amplitude's Funnel Analysis and Collaborative Features
the funnel analysis feature, for example, helped me understand where we were losing customers and why. The collaborative features of Amplitude were a big plus
April 16, 2024
-
Gerald Martinez
Unparalleled in Product Analytics Excellence
A few years ago, my company BrainTesting launched a psychological evaluation platform, with our first product being a revamped IQ test. I knew about Amplitude's capabilities and wanted to understand why our product wasn't attracting many buyers. We quickly installed Amplitude on our website and app, which helped us identify where conversion issues were occurring. We were able to pinpoint which stages of the funnel were effective and what actions users were taking. We started with the free product and I was impressed by the value it provided. Even though some advanced features were not available, there was still a lot we could do. If our situation improves, we will definitely consider upgrading. After our initial success with analytics, we continued to build analyses on Amplitude. We first analyzed user behavior on our website, then delved deeper into our app's performance. Another great feature is the ease of organization, which makes finding things straightforward. However, it does require some initial work on our part. We also created dashboards to track the progress.
April 13, 2024