What is Adobe analytics?
Pros from reviewers
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Customizable interface: The interface of Adobe Analytics is intuitive and customizable, allowing for a tailored user experience and easy navigation for both marketers and non-marketers
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Comprehensive analytics tool: Adobe Analytics is a robust and comprehensive tool that provides detailed insights into web traffic, making it ideal for large websites with high visitor engagement
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Seamless integration with Adobe products: Adobe Analytics integrates seamlessly with other Adobe digital marketing products, providing a unified and efficient workflow
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Advanced features: Adobe Analytics offers advanced features such as segmentation, flow analysis, and predictive analytics powered by AI, enabling users to delve deeper into data and predict user behavior
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Real-time, cross-channel visibility: Adobe Analytics provides real-time, cross-channel visibility, enabling marketing teams to deliver personalized experiences and make informed business decisions.
Cons from reviewers
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Lack of tutorials: Despite being an established analytics tool, there is a lack of easy-to-follow tutorials on platforms like YouTube, Linkedin Learning, or Udemy. This can make it difficult for users to learn how to use the tool effectively
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Premium pricing: Adobe Analytics is a premium service and comes with a premium pricing model. This may not be suitable for smaller businesses or startups with limited budgets.
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Disruptive updates: The product often updates during business days, which can be disruptive to users who are trying to use the tool for their work
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High learning curve: Adobe Analytics is a robust tool with many features, which can lead to a significant learning curve for new users. It may take time for the whole team to become proficient
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Limited customization: While the tool offers a baseline architecture that can be customized, there is limited flexibility for individual customization. Users may not be able to organize their own segments or customize the colors of panels and charts to their liking
Main features
Starting Price
Free Plan
Advanced Segmentation
Predictive Analysis
Real-Time Analysis
Customizable Dashboards
Integration capabilities
Starting Price
N/A
Free Plan
No
Advanced Segmentation
Predictive Analysis
Real-Time Analysis
Customizable Dashboards
Integration capabilities
How Adobe analytics compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Adobe analytics best for according to our reviewers?
Large Enterprises: Adobe Analytics is suitable for large businesses that require a robust, enterprise-level analytics tool. It offers more control and customization options than other tools like Google Analytics
Non-Technical Users: Adobe Analytics has a user-friendly interface that is easy to navigate, making it suitable for non-technical individuals. However, there is a significant learning curve
Digital Marketing Teams: These teams can benefit from Adobe Analytics' user-friendly and actionable dashboards, which provide insights into the performance of web assets
Advertisers: Adobe Analytics allows for tracking visitors from any device and delving into their origins and interests. This helps demonstrate to advertisers the value of their investment
Digital Media Campaign Managers: Adobe Analytics provides advanced analytics for digital media campaigns, including Paid Search, Digital Display/Video, and Paid Social Media. The reports are clear and precise, making it a valuable tool for campaign analysis.
Adobe analytics Reviews
4.6
Adobe analytics rating
4.0
Ease of use
4.0
Customer service
4.1
Value for money
4.0
Likelihood to recommend
4.4
Features
19 Adobe analytics Reviews
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Wayne A
Adobe Analytics: A Smart & User-Friendly Platform for Insightful Data
Adobe Analytics has greatly improved my understanding of our customers, providing new insights and enabling immediate action. It offers real-time, cross-channel visibility, helping our marketing team deliver personalized experiences to our clients. Once fully integrated, it simplifies our sales funnels and provides detailed insights into our web traffic. Its AI-based predictions aid in making quarterly business decisions. However, there is a learning curve to the product, necessitating training for efficient use. The pricing may not be suitable for smaller businesses.
August 10, 2024
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Sara
Enhancing User Experience and Engagement: The Power of Mobile App Analytics
The mobile app analytics feature has helped me understand how users interact with our app. This has been crucial in improving user experience and engagement
August 6, 2024
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Hannah Jones
Engaging and Understandable Data Visualization with Adobe Analytics
Adobe Analytics' data visualization tools are excellent. They help me present data in a more engaging and understandable manner
July 28, 2024
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Zachary E
Maximizing Digital Campaigns with Adobe Analytics for Marketing Agencies
Adobe Analytics Suite provides advanced analytics for our digital media campaigns, including Paid Search, Digital Display/Video, and Paid Social Media. The reports are clear and precise. Although setting it up for all our campaigns was time-consuming and we faced some issues with incomplete data retrieval, we were able to resolve it. Our decision to switch to Adobe Analytics was influenced by both our agency and the client's wish to transition to Adobe. Despite being relatively new to it, the results have been impressive so far.
July 20, 2024
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Heather M
Seamless Integration: Adobe Analytics and Other Products
The integration capabilities of Adobe Analytics are commendable. It seamlessly integrates with other Adobe products, enhancing productivity and efficiency
July 16, 2024
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Edward Brown
Stunning Visualization of Marketing Strategies with Adobe Analytics
I find Adobe Analytics absolutely amazing. I appreciate its integration with Adobe Cloud and the beautifully designed data it provides, which surpasses many other analytical software I've used. It enables me to track visitors from any device, including wearable ones, and delve into their origins and interests. This helps me demonstrate to advertisers the value of their investment. I've been experimenting with the predictive analytics feature and plan to delve deeper. The AI integration is beneficial as it saves me time in analysis and planning, and aids in predicting user behavior. It also collects data from my emails, web, and more. As voice search expands, the voice data tracking will become a significant business factor. It took me some time to adjust to some of the chart design elements. I chose Adobe Analytics because it complements our other products for a balanced approach.
July 7, 2024
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Michelle G
Adobe Analytics: A Necessary Tool with Room for Improvement
I appreciate Adobe Analytics' drag and drop feature as it simplifies dashboard creation for quick reporting. However, I find a lack of easy-to-follow tutorials on platforms like YouTube, Linkedin Learning, or Udemy for such an established analytics tool. I switched to Adobe Analytics because my company doesn't use Google Analytics.
July 1, 2024
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Henry E
Effective Attribution Modeling in Adobe Analytics: Unveiling Conversion-Driving Marketing Channels
Adobe Analytics' attribution modeling is quite effective. It helps me understand which marketing channels are driving conversions
June 23, 2024
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Denise
Boosts Data Visualization Powerfully
My overall experience with Adobe Analytics has been extremely positive. It's an excellent platform for performance analysis, report creation, and reviewing statistics and trends. However, the onboarding process can be a bit lengthy compared to Google Analytics. I made the switch to Adobe Analytics based on partner recommendations.
June 16, 2024
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Jean J
Revolutionizing Data Collection: Unveiling a Holistic View of Customer Behavior
The multi-channel data collection feature is a game-changer. It allows me to gather data from various sources, providing a holistic view of customer behavior
June 9, 2024
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Julie Martinez
Exploring the Power and Potential of Adobe Analytics
I've had a positive experience with Adobe Analytics due to its user-friendly interface, which is easy for non-technical individuals to navigate. It's a powerful tool with robust features such as segmentation and flow analysis. However, there is a significant learning curve and it may take some time for the whole team to become proficient. I opted for Adobe Analytics because it provides more control and customization options.
June 3, 2024
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Nathan Davis
Proactive Measures Made Easy: Adobe Analytics' Anomaly Detection
Adobe Analytics' anomaly detection feature is very helpful. It alerts me about any unusual data patterns, enabling me to take proactive measures
May 25, 2024
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Patrick Miller
The Power of Predictive Analytics in Anticipating Customer Needs
I've found the predictive analytics feature extremely useful. It helps me anticipate customer needs and adjust my strategies accordingly
May 18, 2024
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Jacob
Top-Notch Segmentation with Adobe Analytics
Adobe Analytics' segmentation capabilities are top-notch. It allows me to break down complex data sets into manageable and understandable chunks, making it easier to target specific customer groups
May 13, 2024
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Marilyn N
Premium, Fully-Integrated Analytics Solution
I opted for Adobe SiteCatalyst as I was already utilizing other Adobe digital marketing products like Web Experience Management. As anticipated, they all integrate seamlessly. Adobe SiteCatalyst is a robust, enterprise-level analytics tool that aids me in understanding the performance of my web assets. It offers user-friendly and actionable dashboards for digital marketing teams. When compared to other analytics tools in the market, AdobeCatalyst is a premium service and comes with a premium pricing model. I transitioned to Adobe Analytics from Google Analytics because, while Google Analytics is excellent for smaller businesses and start-ups, SiteCatalyst is more appropriate for larger, enterprise customers.
May 6, 2024
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Alan Davis
Robust Features and Real-Time Analytics for Informed Decisions
its robust features provide a comprehensive view of data trends. The real-time analytics feature is particularly impressive, allowing me to make quick, informed decisions
April 30, 2024
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Amanda Johnson
Complete Digital Analytics Solution Tailored to Your Needs
My overall experience with Adobe Analytics has been extremely positive and I don't foresee myself switching to any other analytics tool. I've used almost all of the top web analytics tools and I can confidently say that Adobe is the most comprehensive. I'm currently using it for a large website with an average of 20 to 80k engaged web visitors. It has a built-in workspace that allows for custom analysis and visualizations, making it easy for both marketers and non-marketers to work on projects. The interface is intuitive and provides a baseline architecture that can be customized to fit my needs. There are many great features within the interface, but it does require some learning to figure out what makes sense for my company. The tool is constantly improving to offer the latest functionalities and user interface ease. However, there is limited flexibility for individual customization. Ideally, I would like to organize my own segments for easy and quick discovery. I would also appreciate the option to customize the colors of panels, charts, etc. The speed of the tool is also impressive.
April 21, 2024
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Raymond Williams
Understanding Customer Behavior with Adobe Analytics
Adobe Analytics has been instrumental in helping me understand customer behavior
April 14, 2024
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Brian A
Adobe Analytics: A Powerful Tool for Marketing Insights
I find Adobe Analytics to be an incredibly user-friendly tool, even when handling large datasets. I enjoy its variety of interactive features and appreciate its clean, simple user interface, which I believe is superior to many competitors. I value the high degree of personalization it offers and the workspace element that enables self-service data analysis based on website clicks. The well-designed interface helps me find the right function at the right time and provides detailed graph reports for clear analysis. I find it excellent for analyzing various marketing campaigns, identifying their contributions to attracting new customers and boosting sales. Despite its benefits, I do have some criticisms. The product often updates during business days, which can be disruptive.
April 13, 2024